Leisure Agriculture Management should pay attention to Design concept

Leisure agriculture is a leisure way for urban and rural residents to make up for the pressure of urban life through rural natural environment, agricultural activities, local buildings, green food and so on. it is a tourism experience to meet the spiritual needs of relaxation, returning to nature, exploring new differences, leisure and entertainment, and so on. The business place is to create a non-material spiritual space through the material environmental elements, which can become the carrier of emotion and arouse tourists' perception and association of the environment. Therefore, the business site is an important part of leisure agriculture.

However, as most of the leisure agricultural management places are directly transformed from rural production and living facilities, they are not specially built for the needs of leisure tourism. In addition, most operators live in the countryside for a long time and are used to looking at rural resources from the perspective of life, not from the perspective of leisure. Therefore, leisure agricultural management places often present the original rural production and living facilities to tourists, these facilities are indeed a part of local characteristics, but can not create a rural artistic conception with spiritual feelings. as a result, some leisure agriculture emphasizes tangible material products rather than intangible spiritual products, which can not meet the needs of the market.

In fact, there are rich resources in the countryside that can be used as the design elements of the business site, and the key lies in how to transform these tangible material resources into the artistic conception of the village through design. And these artistic conceptions should shape tourists' imagination, expectations, preferences and ideas of the countryside in the leisure agricultural management place. Specifically, on the one hand, we should refine the regional characteristics and highlight the local culture; on the other hand, we should pay attention to the functional design to meet the leisure needs.

Refine the regional characteristics and highlight the local culture. The design of the place should deeply excavate, refine, absorb and reshape the characteristics of rural production and life, integrate it into the business place, and present a space environment with rural characteristics.

Create a country style. The production and life style of "green, healthy, peaceful and comfortable" in the countryside is the core of product design, and the design style of the place should create such an atmosphere.

Choose local materials. Building materials affect the texture of business premises and the spiritual feelings of tourists through their own texture and color. In order to integrate with the surrounding environment and express regional characteristics, building materials should make more use of natural soil, wood, stone, bamboo, grass, wheat straw and so on. These materials can create farm customs that return to nature and make tourists feel rich rural feelings.

Decorate the farmhouse. Farm decoration is generally small, but the important elements that set off the atmosphere and deepen the artistic conception in the business premises can often play the finishing touch. The embellishment of decoration should strive to be simple and natural, highlight the local and regional nature in the choice of elements, and express the peasant theme.

To achieve diversified display. The business site contains rich rural elements, and it can also deepen tourists' impression and feeling of rural elements through interactive experience, popular science explanation and other ways.

Pay attention to functional design to meet leisure needs. The design of the place should not only pay attention to the authenticity of the culture, but also integrate into the more modern way of experience, so that the local culture can be better transmitted to tourists.

Make sure it is clean and tidy. Cleanliness represents the basic image of the business site and directly affects the experience of the product. For example, there is a phenomenon of dirty and messy environmental hygiene in some restaurants, and even if the farm food is very distinctive and delicious, it is impossible to be praised by tourists; the toilet is a necessity in the process of tourists' leisure experience. it also reflects the image of the leisure tourism destination, which is directly related to the experience.

Enhance the comfort experience. The comfort of the place can make tourists stay longer, promote tourists' desire to experience, and be happy to visit again. Leisure agriculture can not be limited by the traditional rural design, and reduce the experience in this aspect. For example, rural guest rooms often retain the Kang with rural characteristics, but the comfort of the Kang is relatively poor, in the design process, you can add mattresses on the Kang, this design not only retains the rural characteristics, but also meets the needs of comfortable experience.

Pay attention to the private environment. Leisure agriculture is a product with diverse personality and strong experience. Tourists are often unwilling to be interfered and disturbed by the outside world in the process of experience. For example, in terms of private space, guest rooms should design a variety of room types according to different types of tourists, and pay special attention to the sound insulation effect of the room; in public space, restaurants should pay attention to the design of partition, the use of objects surrounded, hinted to form a limited space, in order to enhance the sense of privacy of the space.

Create a leisure atmosphere. Most tourists will travel in groups, to open up some small leisure space to meet the needs of tourists to get together and communicate. For example, in addition to realizing the living function, the guest room can add coffee tables, tables and chairs under the condition of space permission, so that it can have the conditions of chatting and drinking tea; the courtyard often displays architectural sketches with local characteristics, and some architectural sketches, such as scenery pavilions and gallery racks, are often suitable places for parties and rest, and can give full play to this function through design and transformation, supporting furniture, and so on.