Analysis on the Development trend of Internet + 's Agriculture in China

First, the trend of e-commerce for agricultural products will be further deepened, the trend will accelerate, sales will increase, and consumption habits will be formed.

In the next five years, the trading volume of e-commerce for agricultural products in China will account for 5% of the trading volume of agricultural products, 1% for foreign-related agricultural products, and 2% for mobile commerce of agricultural products. China's agricultural products e-commerce and agricultural materials e-commerce, rural renewable resources e-commerce will be developed, rural supply and marketing cooperatives will play a greater role.

Second, the mobile end will continue to exert force, and the decentralization will be more obvious.

In the 2016-2020 China Internet + Agricultural Industry depth Survey and Investment Prospect Forecast report, CIC consultants mentioned that although the number of rural netizens is growing rapidly, there are different levels of rural economic development in different parts of China. The level of farmers' computer operation is limited, and the problem of "the last kilometer" of the information highway is still particularly prominent in rural areas. With the popularity of mobile phones in China, the number of mobile phones in rural areas has also increased greatly. The universal and simple operation advantage of mobile phone brings information opportunity to solve the problem of "the last kilometer" of rural information.

III. Agricultural new media marketing will continue to break out, which will produce a number of influential agricultural self-media and stars.

With the development of science and technology, it has spread in the consumer circle in the form of new media promotion such as mobile phone, Weibo, Wechat, Internet, etc., which breaks through the traditional way of agricultural science and technology extension and abandons the previous way of buying vegetables in the vegetable market. the form of telephone communication, since the use of media, is the gospel of agricultural people, and the future agricultural business opportunities lie here.

Agricultural crowdfunding and pre-sale will become a major form of e-commerce for agricultural products.

E-commerce only uses the network platform to sell products, while agricultural crowdfunding has a complete idea before the product is formed, including more content and optional products, and provides users with personalized customized services. it is a powerful means of new agricultural production innovation. On top of this, agricultural crowdfunding stands from a higher point of view, which not only helps farmers solve the problem of funds, but also provides sales channels for them. At the same time, it also allows those who want to eat healthy and safe food to get what they want.

V. the compound format of agriculture will become the new normal and new model.

The sales area of the traditional marketing mode is relatively narrow, the sales cost is high, and the brand awareness is also limited to some extent. Although the agricultural products are good, the brand advantages brought by decentralized management are not prominent.

At present, the arrival of the mobile Internet era is profoundly changing the industrial environment of agricultural production, sales, services, funds and so on. The modern agricultural industry model, which integrates agricultural e-commerce, direct supply of high-quality green food of origin, and experiential tourism, will bring new opportunities for the development of agriculture, resulting in rural leisure tourism, experience, accommodation, product sales and other compound new business type.

VI. The strength of regions and associations will play a greater role in agricultural "Internet +".

According to the in-depth investigation and Investment Prospect report of China Internet + 's Agricultural Industry from 2016 to 2020, e-commerce for agricultural products is the crown of e-commerce, and e-commerce for fresh agricultural products is the crown of the crown. With the development of economy and society, the regionalization of e-commerce of fresh agricultural products is becoming more and more obvious, and with the development of regional e-commerce, it becomes more and more efficient.

In the e-commerce transaction of agricultural products, there is a specialized division of labor through the construction of the platform, the base is only responsible for the production of products, e-commerce is only responsible for the development of users and service users, and logistics is outsourced to professional fresh logistics enterprises. it can solve the three difficult problems of standardization, product safety and cold chain logistics at the same time, and its business is becoming more and more regionalized.

VII. The pattern of third-party e-commerce platform is further stable.

With the collapse of third-party platforms such as Fruit Business, the third-party e-commerce platform for agricultural products will be further reshuffled in 2016, which will further reflect the trend of "winner-take-all and giant competition" of the e-commerce platform.

VIII. The local community of agricultural products e-commerce is gradually rising.

With the acceleration of urbanization and agricultural modernization, community e-commerce will play an important role, and the performance-to-price ratio of agricultural products will be very high, which is even higher than that purchased through traditional channels. E-commerce for fresh agricultural products is more accepted by consumers, fresh e-commerce enterprises begin to make profits, agriculture-related e-commerce on the mobile end with the community as the main force is dominant, and the direct influence of producing areas is reduced. Fresh e-commerce logistics cold chain and other problems can be well solved.

IX. The brand construction of agricultural products will be accelerated and become another area of the rise of e-commerce brands after clothing.

Due to the absence of the overall brand of agricultural products, there is more room for brand building than other categories, so the e-commerce of brand agricultural products will have a broader market space in the future. At the same time, due to the rapid growth of e-commerce of agricultural products and the high logistics cost, e-commerce products are mainly concentrated in middle and high-end products, which have natural brand dependence and fail to complete brand-building products. it is difficult to get a place in the future competition.

The government will continue to increase its support for e-commerce in rural areas (agriculture, agricultural products)

In the past few years, due to the lack of infrastructure, rural e-commerce has been led by the spontaneous force of the market. in recent years, through active local practice, it has accumulated a lot of experience and samples, and also provided enough reference for government research. the time to introduce relevant policies and documents has become more and more mature, so there has been a continuous introduction of policies for a period of time.