Farmers 'High Yield and No Harvest Should Solve the Difficulty of Selling Agricultural Products from the Source

This year, red grapes in Yong'an Town, Shuangliu District, Chengdu, Sichuan Province are generally high-yielding, but fruit farmers are worried. The market price per jin is one or two yuan lower than last year, but there are still no customers. If you can't sell it any more, the grapes that have grown for a year will rot on the branches.

During the annual harvest season, the phenomenon of difficulty in selling agricultural products occurs from time to time, and the lack of a bumper harvest has become a constraint to agricultural development, which has seriously hit the enthusiasm of farmers in production. In order to solve the difficulty of selling agricultural products, producers and operators need to start from the whole industry chain of prenatal planning and layout, quality control in production and post-natal marketing.

Before delivery, the industrial structure should be optimized and appropriate scale operation should be carried out. According to the changes in market supply and demand, we should adjust and optimize the industrial structure in time, do a good job in industrial planning and layout, strive to achieve "people have nothing, people have their advantages, and people have their own advantages", and regulate and control the relationship between supply and demand from the source. It is necessary to realize that the economic model of single family can no longer meet the requirements of the development of modern agriculture, and we must vigorously develop new agricultural operators such as family farms, farmers' cooperatives and agricultural enterprises to realize large-scale operation, which can not only achieve standardized production, but also enhance the ability to deal with market risks.

In production, strict technical standards and improve product quality. To a certain extent, product quality determines the market of products. Producers must strictly control agricultural production inputs such as pesticides, chemical fertilizers and additives in accordance with agricultural standardized production technical standards, develop pollution-free, green and organic agricultural products, and create a brand image of regional superior agricultural products.

After delivery, strengthen the processing and transformation, broaden the sales channels. Business entities with economic strength are encouraged to invest in the construction of cold storage and other storage facilities and agricultural products processing production lines, extend the sales period and carry out local or local processing and transformation, constantly develop new products, transform primary products into sophisticated products, and extend the industrial chain. While doing a good job in wholesale and retail of physical stores such as farmers' markets and supermarkets, we should actively develop Internet + agriculture, modern logistics and other channels to expand the scope of sales.

At the same time, the relevant government departments should play a good role and seek ways to solve the difficulties in selling agricultural products. First, strengthen the construction of the circulation system of agricultural products, reasonably plan wholesale markets, retail stalls and other sales outlets, and smooth the sales channels of agricultural products. The second is to introduce corresponding incentive policies to support some key links in the agricultural production chain and urge it to speed up the pace of transformation and upgrading. The third is to hold agricultural products fairs and other activities, expand the influence of publicity, collect, organize and release supply and demand information in a timely manner, so as to build bridges for producers and consumers.