Zhu Qichao: wading through the Road to Wealth of Lentinus edodes

Zhu Qichao, 26, is already a well-known talent in Laomogou village. In July 2014, Zhu Qichao established a professional cooperative for the cultivation of Lentinus edodes. After two years of development, it attracted 73 members to join the cooperative, planting more than 1.5 million sticks (bags) of Lentinus edodes annually, with an annual output of more than 180000 kg and an output value of more than 15 million yuan. more than 290 migrant workers returning to their hometown have been resettled, and a business model of planting, processing and sales has been formed.

Laomogou Village is located in a mountain depression in Silidian Township, Fangcheng County, Henan Province. Zhu Qichao's home is also here. In 2011, Zhu Qichao, carrying a college diploma, wandered on the streets of Shenzhen and Dongguan. Because of his low academic qualifications, no one was willing to use him, so he was discouraged and returned to the mountain nest. "if you rely on the mountain to feed the mountain, you might as well plant edible fungi!" A sentence from a classmate ignited Zhu Qichao's hope. Silidian Township is located in the source of the Li River, beautiful scenery, sufficient resources, tussah forest accounts for 3/4 of the total land area. As a result, Zhu Qichao hurriedly went to Hubei and other places to inspect the mushroom market, and bought books on edible mushroom cultivation to study.

In the autumn of 2012, Zhu Qichao raised 10,000 yuan and planted 5000 bags of Lentinus edodes. When the bacteria were sent, 2/3 of the bags turned green, and he was very distressed: "if it's all broken, you'll lose all your money!" He found a technical book on edible fungi to study carefully, and finally found the reason and remedied it in time. With this studious and studious spirit, his edible fungus planting technology has gradually matured. Later, he changed the bag material planting to stick wood planting, coupled with the unique geographical and climatic characteristics of Silidian Township, producing most of the mushrooms, thick umbrellas, good color and good taste, and his income grew day by day, and he became a famous mushroom grower nearby.

Zhu Qichao was well aware of the importance of technology, and he boldly carried out scientific and technological innovation, tackling key problems in many aspects, such as the experiment and demonstration of new varieties and new technologies, the prevention and control of diseases and insect pests, and the research of high-yield cultivation techniques, successively tested more than 50 items, and introduced 3 new varieties, thus improving the scientific and technological content of the local Lentinus edodes industry and strengthening the potential for development.

Zhu Qichao is well aware of the hardships of farmers and knows that they are eager to get out of the current predicament of relying solely on growing grain to increase their income. In order to guide everyone to grow shiitake mushrooms for common prosperity, Zhu Qichao visited and persuaded every family to provide convenience in funds, venues and other aspects. Hu Liang, a villager, contracted for oak forest, had a field in front of the house, and had unique conditions for growing Lentinus edodes, but he was afraid of going blind and losing money. Zhu Qichao made a promise to him: "you can rest assured that if you lose, the money will be mine." At that time, Hu Liang planted 10,000 lentinus edodes and made a profit the next year.

In order to drive more farmers to return to their hometown to start businesses, with the help of the local government, Zhu Qichao took the lead in organizing farmers to set up a professional cooperative for Lentinus edodes cultivation. In order to give full play to the due leading and promoting role of cooperatives, Zhu Qichao actively did a good job in the serialization of pre -, mid-and post-natal services, and adopted measures such as unifying the means of production, collecting and supplying high-quality bacteria, scientific and technological training and technical guidance, production standards, and post-natal sales. guide the joint marketing of growers, large households with sales, and encourage members to introduce customers to expand the marketing market. Now their Lentinus edodes sales market has expanded to 34 administrative villages in 4 townships in 3 counties of Fangcheng, Nanzhao and Lushan.

Today, with the vigorous development of the Lentinus edodes industry and the increase in the number of migrant workers returning to their hometown, the existing cooperative business model can no longer meet the needs of the market economy, and now Zhu Qichao has decided to implement the long-standing idea of registering the trademark of "Senyi". Create independent brands, engage in deep processing of products, develop e-commerce, and lead more villagers in the depths of the mountains to shake off poverty and become rich.