What kind of role does cold storage play in the development of rural e-commerce?

Under the new situation of "mass entrepreneurship and innovation", the development of rural fresh e-commerce in recent years can be said to be in the trend of cooking oil.

Under the new situation, by giving full play to the role of market mechanism, accelerating the development of rural e-commerce and reasonably combining the origin of rural fresh food with the Internet, it is more conducive to promoting the upgrading of agricultural structure, promoting farmers 'income and accelerating rural economic growth. Therefore, vigorously supporting the development of rural e-commerce is an important measure to accelerate the transformation of agricultural development mode in China.

Policies related to the development of rural fresh food e-commerce

In order to develop rural e-commerce industry, local governments have issued corresponding policies one after another. Recently, the General Office of Chengdu City People's Government has also issued the "Implementation Opinions on Accelerating the Development of Agricultural and Rural E-commerce." The "Opinions" propose that Chengdu will develop agricultural and rural e-commerce in a period to come. It is clear that by 2017, the city will cultivate 3-5 local agricultural e-commerce enterprises with influence in the country, and the application rate of e-commerce in leading agricultural enterprises above the municipal level will reach 100%. The sales revenue of e-commerce of agricultural products accounted for more than 30% of the total sales revenue; the city built 10 e-commerce demonstration counties (cities and districts) with wide application, advanced mode and certain driving demonstration role, 30 e-commerce demonstration towns (townships) of characteristic agricultural products, and 100 e-commerce demonstration villages (bases) of characteristic agricultural products. By 2020, the city will cultivate 8-10 influential local agricultural e-commerce enterprises nationwide, realize that the sales revenue of agricultural products e-commerce accounts for more than 40% of the total sales revenue, and the development of agricultural rural e-commerce will reach the national leading level.

Not only Chengdu, but also all parts of the country have issued various policies in line with the characteristics of local liquid supply to encourage and promote the rational development of rural e-commerce.

Cold storage on the road to e-commerce development

Since it comes to rural e-commerce, we have to mention cold storage.

According to statistics, food still accounts for a large proportion in rural e-commerce business categories, and among food, especially fruit and vegetable crops, so on the road of developing rural e-commerce, the design planning, construction and installation of fruit and vegetable preservation cold storage and later use problems must be paid corresponding attention to, and the corresponding preferential subsidy policies for rural cold storage are becoming more and more perfect.

"Rural e-commerce, especially fresh food e-commerce operation, must have strict standards for cold storage requirements, first of all related to food safety and hygiene, secondly with the quality and taste of fruits and vegetables, as well as e-commerce operators 'profits have a great connection." Hao Shuang refrigeration cryogenic engineer analysis said: "At present, China's rural e-commerce, origin direct sales is the biggest advantage, so the construction and planning of the origin cold storage, but also directly affect the income of e-commerce." But at present, it seems that the correct use and planning of cold storage obviously did not receive due attention, statistical survey found that not only the origin of electricity, China's overall fruit and vegetable losses caused by improper storage will be as high as hundreds of millions of yuan each year, due to improper use of cold storage, or the loss caused by the lack of cold chain links has also been high, such as the low utilization rate of fruit and vegetable pre-cooling cold storage in China, but also the main cause of losses."

The prospect of pre-cold storage

The fruit and vegetable loss rate caused by imperfect cold chain has also attracted the attention of many places. In recent years, the government of Hainan Province has allocated special funds every year to support the construction of pre-cold storage, from the initial annual subsidy of 10 million yuan and 300 yuan per ton to the present annual subsidy of 50 million yuan and 1000 yuan per ton. Farmers 'professional cooperatives, agricultural enterprises and large transportation and marketing households have set off an upsurge of construction of pre-cold storage. Since the implementation of the subsidy, the government has invested 120 million yuan successively. Hainan Province has built 141 pre-cold storages, with a cold storage capacity of 210,000 tons and an annual processing capacity of 4.2 million tons of fruits and vegetables, directly stimulating social investment of 1.28 billion yuan.

Through pre-cooling, fruits and vegetables can directly and effectively kill bacteria carried by fruits and vegetables, reduce the loss of long-distance transportation, improve the quality of fruits and vegetables, and reduce the loss, which can increase farmers 'income by more than 5 billion yuan every year.

Only the influence of pre-cold storage on the e-commerce of origin can be seen the role played by cold storage in the whole agricultural food industry chain, and it also more effectively reflects the important position of the whole set of cold storage project in the development of rural e-commerce economy and the development of new agricultural industry mode in China.