Do not forget to make good tea-- "slow" and "fast" on the way to starting a business

"being able to become the national standard of Liu'an melon slices is the greatest affirmation that I have been engaged in the tea industry in the past 30 years." A few days ago, Yue Hu, chairman of Anhui Yuewang Tea Co., Ltd., said: "many people remind me that the development of tea has been slow for decades. I also deeply regret this. Being an enterprise is like building a high-rise building. Only when the foundation is firmly laid can we have the foundation and opportunity to climb to another high-rise building. "

The mountains and rivers in the Dabie Mountains depend on each other, and the climate is suitable for the growth of tea. Liu'an melon slices and Huoshan yellow buds are produced here. Near Longmenchong Village, Xihekou Township, Yu'an District, there is a famous "eighteen pans". From then on, an ancient road winds its way through the mountains, connecting the mountains and the outside world. For thousands of years, the tea farmers here carried the tea on their shoulders and carried it step by step to transport the tea out of the mountains. This route is called the "Ancient Tea-Horse Road". Yue Hu's family is on the ancient road. Growing tea, making tea and selling tea are the whole life of the villagers. Under the influence of osmosis, Yue Hu has mastered a good skill of making tea from an early age.

High mountains and mountains are the unique geographical conditions for the growth of tea in western Anhui, but they also become a barrier for people to get rich. In the 1980s, the "east wind" of reform and opening up also blew into the Dabie Mountains. "in 1985, I joined the tea company in charge of production, processing and technology, and began to have a comprehensive and systematic understanding of Liuan tea and tea-making technology." Yue Hu said, "this east wind is too strong, let my tea company and other collective enterprises shut down."

If you have skills, you are not afraid to go anywhere. In 1993, Yue Hu brought his experience and technology to Xianhualing, Mabu Town, Jinzhai County, to set up a tea factory. Then he went to Qishan, Batcave, Dushan performance Chong, Huoshan Dahuaping, Jinjishan, Sun and other core producing areas such as Liuan melon slices and Huoshan Huangya to choose high-quality fresh leaves to learn traditional tea-making skills. After ten years of sharpening a sword, at the beginning of this century, the tea made by Yue Hu rose to fame and became another famous brand of Lu'an tea. In 2003, Dashan Tea Factory in Lu'an City, Anhui Province, founded by Yuehu, registered the "Yuewang" brand and carefully produced famous tea, Dendrobium, Shanzhen, scented tea and so on with the concept of "collecting the essence of the five mountains and casting the tea king of West Anhui". In addition, we established our own ecological tea garden near the bat cave, the core origin of Lu'an melon slices, and the wild Dendrobium base in Huoshan Taiping County.

"establishing the company and building the brand has made us embark on the road of rapid development. In 2005, the 'Yuewang' brand was awarded the title of the first Liu'an famous brand agricultural products by the municipal government; in 2006, the 'Yuewang' brand Liu'an melon slices won the leader at the Lu'an melon slices cultural festival. Honors such as well-known trademarks in Lu'an and famous trademarks in Anhui Province follow one after another. " Yue Hu said that only when you are calm and calm in the face of honor or disgrace can you be a hero. Subsequently, he did not expand production blindly, but devoted himself to making and selling tea in accordance with the principle of "doing things seriously and being a man in good faith", which attracted the attention of well-known merchants inside and outside Anhui Province, such as Huifu Tea Company, Wal-Mart, Baida, Shang Capital and so on.

Nowadays, the figure of "Yue Wang" can be seen in almost all the well-known merchants and tea shops in Liu'an. "We have nearly 200 varieties of tea ranging from 30 yuan per jin to 1800 yuan per jin, most of which are priced at 100,200 yuan per jin. It is our ultimate goal to make tea affordable for everyone and drink good tea. " 'when the product is ready, the service has to keep up, 'Mr. Yue said. In order to make the people of Lu'an drink more good tea, he also bought famous teas such as Keemun Black Tea, Anji white tea, Taiping Houkui Tea, Anxi Tieguanyin Tea and so on. "while selling tea, we are also selling tea culture, service concept and health awareness." Yue Hu told the reporter that once an old customer asked the salesman in the store whether there was a safe and reliable Ganoderma lucidum to sell. After learning about the situation, Yue Hu immediately brought a copy to the old man from the mountain through his own channel. Nowadays, the elderly and their relatives and friends are loyal customers. Huoshan Dendrobium, Jinzhai Ganoderma lucidum and other Shanzhen specialties in the Dabie Mountains have also become the star products of his company.

Nowadays, with the development of the industry and the construction of the brand, the Lu'an tea industry develops rapidly. At the same time, Internet sales have opened the door to a "new world" for the tea market.

"the changes brought about by the Internet are obvious to all, and online shopping is also mixed. As a new thing, we must study it and learn to enhance our strengths and circumvent our weaknesses. Today, we have cooperated with JD.com, and our own online shop is also in full swing. " Yue Hu said: in the past, the pace was slow, but now there is an opportunity to speed up the pace, but in any case, the quality of "Yue Wang" cannot be changed, his conscience cannot be changed, and his original heart cannot be changed.