How to understand Leisure Agriculture and Rural Tourism

With the rapid growth of tourism, China's leisure agriculture and rural tourism demand market is also increasingly exuberant, is in the stage of blowout. The status of leisure agriculture and rural tourism industry is becoming more and more prominent, which has become a strategic pillar industry of the national economy, and has been placed on high expectations at the national level. All localities should take ecological industry as the basis, culture as the characteristics and tourism as the carrier to create a beautiful economy between green waters and green mountains. Leisure agriculture and rural tourism is a differential experience process that allows urban tourists to leave home, arrive at their destination, and then come back, in order to feel different life and scenery. Therefore, to develop leisure agriculture and rural tourism industry, we should not only think of sightseeing, but also think of others and pay attention to differentiated experiences. so that farms and parks have interesting, playful, residential, buying, eating, talking, therapeutic (convalescent) heads, travel (convenient transportation), learning (travel), worship (history), enjoyment (enjoyment), and return (willing to come back). Only with these "twelve heads" can we touch the hearts of tourists and grasp the selling points, exciting points and profit points of leisure agriculture and rural tourism industry.

1. Interesting. The purpose of rural tourism is to provide people with an opportunity to understand the countryside, experience farm work and pursue folk customs. The "scenic spots" it provides are natural ecology, rustic, authentic rural scenery and local customs. All objects in the scenic area are landscaped. On the basis of the original scenery of the countryside, it is arranged to show the beauty of nature, or after modification and packaging, its characteristics are truly revealed. Or the quiet and beautiful country road, or the unrestrained and lively village river, or the mossy but warm and tidy village house, coupled with the presentation of folk culture and farming culture with distinctive region and simple personality, the countryside can meet the needs of tourists everywhere.

2. There is something to play. Doing farm work provides people with the pleasure of getting close to nature and experiencing rural life. When designing leisure projects, rural tourist scenic spots should generally set up simple, natural, lively and interesting agricultural folk activities with strong story. People who have lived in the city for a long time can easily experience the interest and joy of doing farm work, and increase their farming knowledge while producing infinite pleasure. Leisure agriculture and rural tourism should creatively develop agricultural activities with distinct themes and bright spots according to the needs of different groups and the production and living habits of different seasons and festivals.

3. There is a head. Accommodation is an important element of rural tourism. Rural scenic spots provide accommodation for tourists without expensive and luxurious hotels and residential accommodation with rich local characteristics. The accommodation environment should be quiet and serene, return to the natural sleeping space, and form a different sleep experience. Stay away from factories and processing plants that are noisy, dusty and polluting. Housing is simple, simple, lively and generous. The style is not limited to one style, but it must live in harmony with the local architectural style; it is naturally connected with the outside world, which is conducive to transparent green or scenery, so as to achieve the rural realm of pushing the window into the scene, eyes and freshness, birds singing and flowers fragrance.

4. There is a buyer. The tourists who travel to the countryside are more willing to buy agricultural products with the smell of soil. Such native products are safe, green, healthy and nutritious. Efforts should be made to enhance the characteristics of agricultural products, and through the good presentation of the production process, let tourists believe the green, health and other features of the products. Pay attention to graded packaging, so that agricultural products have taste, health and nobility. Enrich the connotation of agricultural products, excavate and endow them with certain cultural details, move tourists to buy and pack, go home to their families to taste and share or give gifts to relatives and friends, the brand of the scenic spot has been further extended.

5. Have a head to eat. Farm meals in rural tourism should adhere to the direction and goal of "positioning theme, specialization of management, characteristics of dishes and quality of service". Every scenic spot restaurant of rural tourism must have the signature dishes with its own local characteristics, so that tourists can satisfy their mouths to taste the pure and natural taste. At the same time, it is also necessary to provide a clean, elegant and comfortable dining environment, warm and meticulous service and creative dining style, so as to be loyal to and transcend tradition.

6. There is something to say. "you can see the mountains, see the water, and remember homesickness." this is the requirement put forward by the Central working Conference on urbanization. The use of such poetic writing is impressive. So, what is homesickness? Homesickness is "the cooking smoke floating along the mud tiles, the mountain road that bends to the door of the house, the glutinous rice ball in my mother's hand, and the never-bearing longan tree in the backyard." All over the world, no matter how it changes, there are local, nostalgic and nostalgic feelings hidden in the human blood.

7. there is a cure for the head. Leisure agriculture and rural tourism should take the countryside as the living space, farming, agricultural work as the content of life, agricultural production and rural economic development as the goal of life, to achieve a way of life that is conducive to physical and mental health for tourists to feel returning to nature, enjoying life, self-cultivation, good health, treating diseases and taking care of life. In the scenic area, the air is fresh and the environment is beautiful; in the scenic area, the product is natural and the food is green; in the scenic area, labor is moderate and life is rich.

8. Have a wardrobe. When tourists choose to travel in rural areas, they will fully consider whether the scenic spots enter smoothly. When traveling in the scenic spot, tourists are also very concerned about whether they can walk easily and happily while enjoying the characteristic ecological beauty and folk customs. The drive into the countryside is generally controlled within 2 hours. At the same time, flowers and trees or melons and fruits with regional characteristics are planted on both sides of the main road within the scenic spot, which not only greens the village road into a landscape, but also provides shade or shelter for tourists. The main areas of the scenic spot, the intersection of the rural trunk road and the village branch road or related functional areas, the tourist maps, signs or signs of the scenic area should be standardized, eye-catching and beautiful. On the whole, the concepts of green, ecological, convenient and environmental protection are implanted into the travel design of scenic spots to make walking artistic and happy.

9. There is a head student. On the one hand, leisure agriculture and rural tourism can give full play to the leisure tourism function of characteristic agriculture to meet the leisure needs of the people; on the other hand, they can also enhance people's understanding and cultural experience of agriculture, rural areas and farmers, and achieve the purpose of popular science education. Through meticulous organization and planning, the scenic spot designs animal and plant production experience activities, and holds popular science activities such as flower arrangement, bonsai culture, food carving, processing of agricultural and sideline products, creative agriculture, folk art, and folk cultural activities celebrations. to help tourists better understand ecological agriculture and promote the development of ecological agriculture.