If you want to get rid of poverty and become rich, you need to grasp these 6 key points

Guide reading

On the afternoon of October 16, the Ministry of Agriculture held the 2016 Industrial Poverty Alleviation Forum at the Beijing Convention Center, which discussed in depth the ideas, key points and policy measures of industrial poverty alleviation around the theme of "innovative industrial accurate poverty alleviation policies and models". Exchange good experiences, good practices and good models of industrial poverty alleviation, analyze the current difficulties and problems of industrial poverty alleviation, build consensus among all parties, and create a good atmosphere of public opinion for promoting industrial poverty alleviation.

Responsible comrades of the Ministry of Agriculture, the Poverty Alleviation Office of the State Council and other relevant departments, representatives of relevant experts and scholars, representatives of new agricultural operators, and representatives of village cadres attended the forum and delivered speeches. At the forum, Yu Xinrong, deputy secretary of the party leading group and vice minister of the Ministry of Agriculture, delivered a speech entitled "strengthen research, unite efforts, and further promote poverty alleviation in industrial finance."

Yu Xinrong pointed out that promoting industrial poverty alleviation is a systematic project, and we should grasp the following six key points around the goal of increasing the income of the poor and lifting them out of poverty.

First, it is necessary to choose the right industry. To select the right poverty alleviation industry, we should choose the characteristics that are suitable for local development, and need production capacity and competition from the characteristics. Yu Xinrong believes that this feature is comparative advantage, and this comparative advantage is not subjective, but objective, not at a point in time, but sustainable. One of the important points is to highlight the market, grasp the demand of the market, vigorously promote the structural reform on the supply side of agriculture, make efforts to improve, refine, and make special efforts, highlight the basic trend of the development of modernization, and develop the processing of agricultural products in accordance with local conditions. promote the development of leisure agriculture and rural tourism, and extend the value chain of the industrial chain. In short, it is necessary to constantly promote the integrated development of the primary, secondary and tertiary industries.

The second is to cultivate a new type of business subject. We will increase support for new business entities such as large farmers, farmers' cooperatives and leading enterprises, help poor areas introduce leading enterprises suitable for local areas, improve their industrial value-added capacity and absorb poor labor force to increase employment and income. We will guide and encourage rural talents such as migrant workers returning home, graduates of secondary and higher education institutions, and retired soldiers to start and start businesses in poor areas, lead poor households to develop industries, and promote mass entrepreneurship and innovation in poor areas.

Third, it is necessary to improve the interest connection mechanism. We should put the concept of sharing through the chain of industrial development, innovate the mechanism of poverty in industry, and innovate the multi-benefit mechanism of poor households, village collectives and enterprises, so that poor households and poor villages can share the dividend of industrial development. We will summarize and promote the precise poverty alleviation models of industries such as direct assistance, order support, joint-stock cooperation and trusteeship, and guide the strengthening of joint cooperation among poor households, between poor households and ordinary farmers, and between poor households and new business entities, so as to establish a closer relationship of interests. Yu Xinrong particularly stressed that industrial poverty alleviation is an economic activity, and there are risks in economic activities, especially in agricultural industries, whose uncertainty and variability are more obvious than those in other industries. Therefore, the regulation of interests not only lies in the power of administration, but also in accordance with the law. Both enterprises and local governments should use laws to regulate the whole process of industrial poverty alleviation, including project implementation, which is very important to guard against unnecessary risks.

The fourth is to create superior brands. In view of the current plight of agricultural products in many poverty-stricken areas, such as "products without prices, products without brands," and low industrial added value, Yu Xinrong pointed out that it is necessary to give full play to the promoting role of government services, mobilize the initiative of enterprises, and strengthen regional public brands. We should do a good job in brand cultivation, promotion, guidance and supervision, expand brand influence, enhance the core competitiveness of the industry, and enable poor farmers to gain more benefits from industrial development. This is a very important point for poor areas or post-developed areas to catch up with and surpass advanced areas and to overtake at corners. 'judging from the course of development over the years, we have paid a lot of price because we don't attach importance to the brand, 'Mr. Yu said. Brand is a kind of culture, brand is a kind of trust, in the final analysis, whether in terms of enterprises or local governments, the brand of this place is the embodiment of all the advantages and is the key symbol. The content can change, but the brand will not change.

Yu Xinrong shared with you the example of Yueguang Mi in Japan. He said: as soon as we talk about Yueguang, we will know that it is Japanese. When it comes to Japan, he knows the scientific and technological content of rice. Yueguang rice was developed in the 1950s, but now its standard is no longer that of the 1950s, and it is constantly developing new standards, both in terms of rice quality and image. The starch content of Yueguang rice is not necessarily much higher than that of Chinese rice, but an important difference is that Yueguang rice does not regenerate. There is a strong market recognition. Yu Xinrong believes that in the history of some parts of our country, there were also very good brands, but with a change of leadership or corporate leadership, the brand was thrown away and even acquired by others. Therefore, in the process of poverty alleviation and development, the cultivation of brand awareness is particularly important.

Fifth, scientific and technological services should be strengthened. We will further support poverty-stricken areas to strengthen the popularization and application of applicable technologies, strengthen skills training for poor households, establish an accurate door-to-door mechanism for agricultural technology services, and ensure that technical services go directly to households. Focusing on the development of characteristic industries in poverty-stricken areas, we will strengthen the cultivation of new professional farmers and leaders of practical talents in rural areas. Guide and support enterprises to set up labor training bases in poor areas and carry out order-oriented training. Yu Xinrong believes that in the final analysis, the industry depends on the role of leading enterprises, and how to cultivate, introduce, and jointly build it is a matter that all poor areas need to make good efforts.

Sixth, financial support should be strengthened. We should make good use of policies such as micro-loans and re-loans to help the poor, encourage financial institutions to innovate financial products that meet the characteristics of poor areas, and guide social capital to participate in industrial poverty alleviation through crowdfunding. We will actively develop special product insurance, explore price insurance pilot projects, encourage insurance institutions and poverty-stricken areas to carry out special product insurance and micro-loan guarantee insurance for poverty alleviation, and give certain premium subsidies where conditions permit. Yu Xinrong pointed out that if foreign enterprises want to develop in poor areas, it is not possible for them to come if you invite them. A very important point is whether you can have the means to prevent and counter risks before and after the emergence of risks of one kind or another. This is the establishment of the insurance system. Yu Xinrong believes that good exploration has already been made in some places. In this regard, local governments can make great achievements and learn from each other; at the national level, they should be further strengthened in insurance, finance, venture capital and other aspects.