How does "oil boss" lead the oil tea industry?

Hu Fengxiang introduced the technology of "oil extraction by ancient log method"

The Camellia oleifera Industrial and Cultural Park in Shenlang Township, Youxi Economic Development Zone, Fujian Province, has now become a characteristic business card of Youxi, the hinterland of central Fujian. The owner of this business card is Hu Fengxiang, president of Fujian Camellia oleifera Industry Association and chairman of Youxi Shenlang Edible Oil Co., Ltd. Hu Fengxiang positioned the development of Camellia oleifera industry as his own career. On the road of development, he constantly explored industrial transformation and upgrading, played a "combined punch", and became an excellent industrial chain, which set up a new milestone for the development of Youxi Camellia oleifera industry and walked out of the development road of Fujian's "oil boss".

Speaking of Camellia oleifera, Hu Fengxiang has special feelings for it. He is from Xinyang Town, Youxi County. In his childhood memories, tea seed oil seemed to have magical magic. When he was young, whenever he had a sore throat, dry itching, or an upset stomach, his grandmother would take a bowl of boiled water and drop a few drops of tea oil to drink it. It was this emotion rooted in his heart that made him embark on the road of development and utilization of tea seed oil.

Build a demonstration base

Take the road of development and utilization

In December 2003, Hu Fengxiang took over the Camellia oleifera processing plant and founded Youxi Shenlang Edible Oil Co., Ltd. From personally grasping quality management to attaching importance to the combination of industry, university and research, from winning the "China well-known Trademark" to "Shenlang Township" brand has been gradually recognized by the market. Shen Lang Company is like a raw Camellia oleifera seed pressed into golden tea oil after many procedures, constantly sublimated in bit by bit. Now, the company's five production lines are busy with production. In 2016, the company's output value exceeded 200 million yuan, an increase of 20%.

Establish a demonstration base of Camellia oleifera to drive farmers to shake off poverty and become rich. The cultivation of Camellia oleifera in Youxi has a long history. Now the planting area of Camellia oleifera in Youxi County has grown to 266000 mu, making it the "hometown of Camellia oleifera in China". "Youxi Tea seed Oil" won the collective trademark of National Geographic indication. At present, Shen Lang Edible Oil Co., Ltd. has established Camellia oleifera bases in Xibin Village, Tangchuan Township, Xinyang Village, Chengguan Town and Yuanxi Village, Chengguan Town, showing ecological and economic benefits. At the same time, the company takes driving large growers and members of Camellia oleifera professional cooperatives to get rich together as the core business philosophy, through financial and technical support to drive villagers to generate income and get rid of poverty.

Hu Fengxiang said that all the management measures of the base strictly followed the standardized production operation of the national organic tea oil production, and were implemented under the guidance and supervision of base managers and technicians, and explored and summarized a set of cultivation techniques suitable for the environmental conditions of Youxi mountain area.

Youxi County introduces the concept of modern agricultural development and devotes itself to the development of the whole industrial chain of Camellia oleifera. As the boss of Shen Lang Edible Oil Co., Ltd., Hu Fengxiang adheres to the road of modern agricultural development, insists on innovation in technology, products, marketing and management, and adapts to changes in market demand.

Industry-university-research marriage

Produce first-class camellia oil

Shenlang Edible Oil Co., Ltd. has the largest single plant in the Camellia oleifera industry in China, with an area of 16000 square meters and an annual production capacity of more than 9000 tons. "in order to ensure the quality of camellia oil, the 250 large press with physical low temperature cold pressing process is used. Ensure that the oil extraction temperature is less than 70 ℃, ensure the quality of camellia oil, make the oil extraction rate ≥ 95%, and reduce the residual oil in the pressed cake to less than 5%. " When it comes to oil extraction technology, Hu Fengxiang is like a family treasure.

From the original oil extraction technology, has been developed to the current processing capacity, they are willing to spend money, as long as it helps to improve the production process and processing capacity. The annual R & D expenditure is not less than 5% of the total sales in that year.

"company + university + base + peasant household + market" is the management strategy of company industrialization. The company has carried out industry-university-research marriage with Fuzhou University, Fujian Agriculture and Forestry University and other higher research universities. the company has independent intellectual property rights in core technologies and key products, and has obtained authoritative certification and many high-grade awards. "Shenlang Township" brand first-class camellia oil passed the organic certification of domestic authorities in July 2005. In 2011, it passed the inspection by the Food Hygiene Inspection Agency of the Ministry of Health and Labor of Japan. In 2003, it won the only gold medal at the first Cross-Strait Food Science Exposition, and most of the company's 12 invention patents have been transformed into scientific and technological achievements.

Hu Fengxiang said: "it is precisely because the company has such attention and investment that I dare to put forward the quality target of 'one-time production qualified rate of more than 98%, factory qualified rate of 100%'." High-standard products can reflect high quality. Now, his company has invested 10 million yuan to build the country's first "cross-strait woody oil science and technology research and development center," and has successively developed more than 20 series of products, such as edible oil, health care, daily chemical and agricultural products.

In recent years, CCTV programs such as "making money" and "getting Rich" have reported the brand of "Shenlang Township" one after another. In August last year, Hu Fengxiang won the sixth National Glorious Land Greening contribution Award.

Good faith builds the brand

Quality wins the market

"the development of high-standard enterprise standards is the lifeline of the company's development. The existing testing equipment and experimental conditions can meet the testing needs of edible oil production. " Hu Fengxiang said confidently.

The company has compiled the "quality and Food Safety Management Manual", which tracks the whole process from the introduction of raw materials to the sales of products. A series of technical achievements of his company's planting base have now been incorporated into the "Technical regulations for High-yield cultivation of Camellia oleifera in Youxi". The company has strengthened its scientific research, set up a special scientific research department, strictly referred to the national standards, adopted advanced inspection and testing techniques and methods, and formulated the enterprise standard of camellia oil, which is higher than the first level of the national standard. targeted to establish a sound and standardized industry quality standard system. "Shenlang Township" brand "organic camellia oil" was awarded as the "quality Award of the second China International Forestry Industry Expo".