The Book of Apple getting Rich written by the first Secretary of Zhidan County, Shaanxi Province

"as the first secretary of the village, I was very anxious to see the fruit farmers worried about the bumper harvest but could not sell the apples. Now it is more important than anything else to help the fruit growers sell the apples." During a visit and investigation, Gao Zhenfeng, first secretary of Huashian Village, Yizheng Town, Zhidan County, Yan'an City, found that more than 100 mu of fruit trees in the village had first hung fruit, and the output of apples in the village reached more than 40 tons, which is a standard bumper harvest year, but the villagers were anxious because of the poor sales of apples.

Gao Zhenfeng posted his ideas to the WeChat group of the first secretary of the county, and soon got a response from other first secretaries. The poor sales of Apple is not only a dilemma in Huashi'an village, but also a common problem faced by all villages in the county.

In recent years, Zhidan County has persisted in developing the apple-led industry of enriching the people. The county has 224300 mu of orchards, 90, 000 mu of fruit hanging area and 50, 000 tons of output. However, the orchard area is scattered, the degree of scale is low, the excellent fruit rate is not high, the warehousing capacity is insufficient, the function of specialized cooperation organization is not perfect and so on. How to help farmers sell apples at a good price has become a top priority after the first secretary of the county arrived in the village.

He Hongmei is the first secretary of Xiyanggou Village, the security subdistrict office sent by the County Science and Technology Association. She took the initiative to carry the banner of selling apples, went to apple fairs in almost all the surrounding cities and counties, and contacted fruit dealers everywhere. She not only successfully sold the apples in Murakami, but also actively helped fruit farmers reach sales agreements with postal service, Yuantong express and other logistics companies to promote apple export. In view of the problems existing in the development of apple industry, experts from Agriculture and Broadcasting School and Fruit Bureau were invited to conduct closed training for more than 50 fruit growers in Xiyanggou village.

Hao Wenhu is the first secretary of Songzhuang Village, Shunning Town, selected by the County Bureau of Industry and Commerce. Taking advantage of his proficiency in WeChat business and e-commerce, he opened an online store to guide fruit farmers in fruit selection and packaging, and sell high-quality apples to all parts of the country.

The apples in Zhanggoumen Village of Baoan Street Office were sold to other provinces, but some customers reported that there was a squeeze in the process of transportation due to packaging problems. Niu Shihong, the first secretary, sent the problem to the WeChat group of the first secretary's work in time, and everyone helped to coordinate and solve it, and it was not long before the express box for the professional transportation of Apple was delivered to the village. Ren Chunxian, first secretary of the Provincial Bureau of soil and Water Conservation stationed in Wangtai Village, Yizheng Town, sent Murakami's Apple sales messages to mobile phone moments and WeChat groups, advertised and promoted among colleagues, relatives and friends, and used his influence to promote Zhidan Mountain Apples. Help farmers sell more than 300 cases of apples.

"A fruit merchant came to Shuangnanling today to buy apples. Are there any apples on the front line of Tumen and Haojiawan?" Shuanghe Town first Secretary Tongyu asked in the WeChat group. "A large number of acquisitions and bagging Red Fuji, specifications: 70 start, there are apple growers contact me, 1779116 × × ×", Lu Tingsheng, first secretary of Zhaiziwa Village, Yizheng Town, sent a purchase message in WeChat group. Through the exchange of information and the sharing of resources, it has promoted the relative unity of Apple's scale sales and price, and the first secretaries have become "Apple salesmen".

"the first thing I do when I pick up my phone every day is to send an Apple sales message on Wechat moments," he said. " This has also become an "occupational disease" of many first secretaries. For a time, there were busy figures of the first secretary everywhere in the fields, online and offline. "in the process of helping fruit farmers sell apples, I received great help from leaders, colleagues, relatives and friends. I sold a total of 522 cases of apples of 7482 jin, with a total price of 35670 yuan, so that I could not only enjoy my work, but also reap a sense of love and social responsibility." Ma Hongwei, first Secretary of Xiangyanggou Village, Shuanghe Town, was dispatched by the Provincial legal Office to give a speech in Wechat moments.

"the fire is high when everyone gathers firewood, and the first secretary of the county shows his magic power, helping fruit growers sell more than 2000 tons of apples." Niu Xiangjun, secretary of the party branch of the county fruit bureau, said, "this pours the enthusiasm and sweat of the first secretary, and every apple sold has a temperature, warming the hearts of the broad masses of fruit growers."

"it is the unshirkable duty of the first secretary to eliminate the worries and difficulties of the people. When they arrived in the village, they regarded the sale of apples for farmers as a top priority, and through concerted efforts, they achieved gratifying results, fully reflecting the characteristics of the first secretary of high quality, willingness to bear hardships, and ability to take responsibility. It is believed that the first secretary will better perform his duties in the future, and use their efforts and wisdom to make due contributions to promoting rural development, increasing agricultural efficiency, and increasing farmers' income. " Qu Yongfeng, member of the standing Committee of the Zhidan County CPC Committee and head of the Organization Department, said.