Yang Huiqi, the owner of the post-90s manor: turn the vineyard into a leisure farm

??? Guo Lingzhi

In 2014, Yang Huiqi took over Tianpu Manor from her father after graduating from college. In two years, she transformed Tianpu Manor from a traditional grape farm into a new farm for leisure agriculture and sightseeing. She actively participated in industry training, applied what she learned, improved the industrial chain of the farm, and tried to explore a development path of "agriculture + Internet + tourism".

Tianpu Manor is located in Hedong Village, Shenjiaying Town, Yanqing County, Beijing City, covering an area of 1500 mu, with 108 greenhouses and more than 30 grape varieties. The grape produced by the estate has a sugar content 3 to 5 degrees higher than that on the market and is very popular. Although his father laid a solid market foundation when he operated, Yang Huiqi, who just took over the farm, found that government procurement decreased year by year, grape sales share shrank, and enterprise procurement and retail alone were far from enough. "Father didn't care about the tourist market when he was in charge of the estate. If there are tourists, we can only receive them. If they come, we can only pick grapes."

In order to attract tourists, Yang Huiqi designed a whole tour route: visitors enter the manor, there are free explanations, you can visit the photo experience picking. Tired can go to the small fruit exhibition hall free tea break, visitors with children can take their children to the children's rest area to play sand, slide, experience tie dyeing or pottery. At night, visitors can watch open-air movies, watch stars and light lanterns in Manor Square. "This year we will gradually improve, planning to do 10 free attractions, such as wishing trees, wishing signs, but also on the side of the square to build tea bars, bars and cafes. Visitors who have seen the movie can sit down."

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