Founder Chen Jizhu: "the biggest space for creators is in the countryside."

During the "National Day" Golden week, Yaobazhuang Village, Yahongqiao Town, Yutian County received tens of thousands of tourists from Beijing, Tianjin and Tang dynasties.

Tourists dig radishes and sweet potatoes in Hongde Ecological Park and play in water parks, swimming pools and gymnasiums. Tired of playing, eat a farmhouse meal, stay in the farmyard for a night, and linger.

Yao Bazhuang, which was dirty and messy at that time, is now a national AA tourist attraction. The villagers said: the first merit must be recorded to Chen Jizhu.

Born in 1978, Chen Jizhu, through business and management, is a well-known local expert at getting rich. In 2012, he returned to his hometown as secretary of the village party branch and director of the village committee.

Why can't farmers be 'creators'? I think the biggest space for creators is in the countryside. Chen Jizhu dared to think and dare to do so. He set up cooperatives and companies to transfer more than 1000 mu of land in the village for unified operation and management. Formulate the overall planning of the village, build vegetable areas, fruit and vegetable picking areas, farm dining areas, leisure sports areas, leisure and nursing areas.

? "the cause of the rural 'founder' is to enrich the people."

Reporter: when it comes to "founder", I always think of the technicians in the "garage coffee" and "innovation workshop" who are fiddling with drones or 3D printers, far away from the fields.

Chen Jizhu: all kinds of industries need "creators". Under the background of innovation-driven agricultural modernization, the rural areas also need the spirit of "creator".

Just guarding one mu of land and relying on the planting model of one household, it is very difficult for farmers to get rich. In the closed and conservative rural areas, especially in the northern rural areas, it is more necessary to introduce new ideas and ideas. To build a new countryside and develop modern agriculture, the cause of rural "creators" is to enrich the people.

Reporter: why go home and start a business for the second time after starting a successful business?

Chen Jizhu: I started my business in 1996. I do lamp business and ride tricycles to deliver goods to customers door to door. With integrity, the market slowly opened, step by step to establish their own company-Hengfa Lighting Company. In recent years, the company's business is good and it is well-known locally. Now that I am personally rich, most of my relatives and friends are still in the village. They are ploughing and eating in one-third of an mu of land, and some of them go out to work, and their lives are not getting rich.

I grew up eating all kinds of food in the countryside, and the conditions at home were very difficult. Now that I am rich, I want to repay the villagers. I just want to make everyone rich together through their own efforts.

Create a new countryside with "remembering homesickness"

Reporter: "create" a new village, where to start?

Chen Jizhu: start from improving the appearance of the village. When it comes to rural areas, many people think of dirt and mess. Once a Bao village cadre told me when it rained: don't go to the village today. As soon as you enter the village, you can't take a step. It's all mud.

So the first thing I did when I got back to the village was to build the road. What if there is no money? My first donation was to mobilize members of the village's "two committees", party members, and villagers' representatives to donate money, and the villagers of the whole village also enthusiastically donated 230000 yuan in a few days.

The smooth and clean cement road passes through the door of every household, and flowers and trees are planted on both sides of the road. The villagers are all happy. The work in the future is easy, and every household is actively mobilized to clean up rubbish, transform toilets and treat sewage. With the improvement of the environment in the village, people's mental state has obviously changed, and the spirit of development is enough.

Reporter: what are the differences in "starting a company" in the village?

Chen Jizhu: there must be a new model. The basic idea of Yao Bazhuang's development is to find a way to support the development of enterprises with rural resources and to promote the construction of beautiful villages with the results of enterprise development.

Reporter: what kind of village do you want to create?

Chen Jizhu: now some farmers in the village are living upstairs, good or good, always feel less, that is "homesickness." In the new countryside I built, first of all, the environment should be beautiful, and secondly, the farmers still live in the bungalow courtyard, with the healthiest food. City people can come here to get close to nature and experience the authentic countryside.

Reporter: what are your plans for the next step?

Chen Jizhu: next, our goal is to upgrade the Hongde Ecological Park in the village to a national AAA scenic spot on the basis of AA. Through tourism to drive the sales of our characteristic agricultural products, such as Hongde black peanut, millet and so on, to build our own brand. At the same time, we also plan to build a high-standard ecological pension base.

Hebei Daily reporter Xue Huijuan