The return of "e-commerce youth" in rural areas: the countryside that can go back to

The villagers came to take pictures of the goods they bought online.

Six months ago, Zhang Jingjing, a "post-85" girl from Chenglang Village in Shijiazhuang City, suddenly quit her "white-collar" job with a monthly salary of nearly 10,000 yuan and set up a "small shop" in the countryside. "at that time, I didn't understand it, including my parents, and there were a lot of people talking behind my back, but now I'm the one who makes my parents proud." Now, half a year after Zhang Jingjing started his business through rural e-commerce, he is more and more convinced that his choice is right.

In November 2015, the General Office of the State Council issued the guidance on promoting the accelerated Development of Rural E-commerce, which comprehensively deployed to guide the healthy and rapid development of rural e-commerce, and put forward seven policy measures, such as vigorously training rural e-commerce talents and strengthening policy support.

Luancheng District, Shijiazhuang City, Hebei Province (formerly "Luancheng County"), where Zhang Jingjing is located, signed a cooperation agreement on "Rural Taobao" project with Alibaba Group in November 2015, becoming the first pilot area of "Rural Taobao" project in Shijiazhuang City. and invested more than 4 million yuan to build Luancheng District rural e-commerce service center, "rural Taobao" operation center and warehousing and logistics center. 34 "partners" were selected from more than 600 rural youth and trained to help them quickly familiarize themselves with relevant knowledge such as "what is e-commerce" and "how to do e-commerce well".

For example, the rural e-commerce model of Luancheng in Shijiazhuang can realize the two-way circulation function of "online goods to the countryside" and "agricultural products to the city". The project creates a strong atmosphere for returning home to start a business, sets up an entrepreneurial stage, provides entrepreneurial support, and allows more young people to return home and take root in rural areas. so as to solve the livelihood problems in rural areas, such as left-behind children and empty nesters. Finally, through the introduction of e-commerce leading enterprises, promote the agglomeration of small and medium-sized e-commerce, and promote the rapid development of local e-commerce.

Zhang Jingjing used to work in a well-known domestic enterprise for personnel training in North China, with a monthly salary of up to 15000 yuan (the same below), but he worked in the provincial capital city for more than three years and never had a house of his own. When she saw that her hometown was vigorously developing rural e-commerce, she quit her job and went back to her rural hometown to start a business when she, like other young people, liked online shopping.

Parents strongly object to this, and people in the same village are also talking about "Why should they give up their glamorous jobs and go back to the countryside to open a 'commissary'?" During the spring ploughing season, the first necessity of the villagers is chemical fertilizer. Zhang Jingjing and 33 other "partners" seized the opportunity. On April 23, 2016, 34 partners ordered 800 tons of chemical fertilizer through the Internet, with a turnover of 2.03 million yuan. "I bought high-quality and cheap fertilizer for the villagers. The villagers thanked my parents when they saw me, and my parents began to understand me." Zhang Jingjing said with a smile that Zhang Jingjing had been studying and working in other places for nearly 20 years, and many people in the village did not know him before. Nowadays, the old people in the village and even their newly married wives know her. They have more topics with their parents and communicate more with them than before.

The physical store of "partner" Liu Peipei displays some goods from the e-commerce platform for villagers to buy directly. "at first, they only put some fast consumer goods, even if they can't sell them, they can digest them by themselves. Now, with the change of villagers' shopping concept, the number of large household appliances such as refrigerators and televisions bought online has increased significantly." Nowadays, Liu Peipei's shop even has fitness equipment such as treadmills and unicycles that city dwellers like. "watching the villagers keep up with the trend in terms of costume and ideology, I am glad that the rural people are also making progress." As Liu Peipei's sales gradually increased, she hired a young man from the same village to help take care of the shop.