Zhou Nan: "Xiaomi" sold "high price"

"Our rice can be sold for 20 yuan a catty." Wang Qingzhi, head of Dongrun Rice Planting Cooperative in Guanyun County, Jiangsu Province, said,"It's better to say it than to see it. We have QR codes on rice packaging boxes. You can learn all the information about rice by scanning with your mobile phone." 20 yuan a catty of rice sounds incredible, but it is true, Wang Qingzhi said the two-dimensional code is the secret of wealth.

Dongrun Rice Planting Professional Cooperative of Guanyun County was established in 2009. There is a brand of grounding gas called "Dingdang River Rice," which is named after the Dingdang River, an important drinking water source in Guanyun County. At first, the cooperative had high-quality rice sources in its hands, but no one recognized the goods and could not sell them at a good price, so it was unable to open the market for a while. "There are too many polished rice sold under the guise of organic pollution-free rice on the market. We say that no one believes it. Looking at the price of pork and cabbage, I really don't feel good." Not only Wang Qingzhi, but all the members were anxious, but they couldn't find a breakthrough to open up sales.

In August 2011, Zhou Nan became a university student village official and came to Liuli Village of Dongwangji Township as a member of the Party General Branch. Through the activity of "Familiar with the Village Situation Survey Month" carried out by the Organization Department of the County Party Committee, Zhou Nan learned about the situation of Dongrun Rice Planting Professional Cooperative, and then wrote the research report "Suggestions on Rice Sales in Dingdang River" by using the marketing professional knowledge he had learned. " After reading Xiao Zhou's report, I felt that this young man is not simple. There's hope for our rice." Wang Qingzhi was a little excited about the situation at that time. Next, through the coordination of the organization department of the county party Committee, Zhou Nan contacted Zhao Jiamin, director of the county agricultural committee, and seriously expressed his ideas to Director Zhao. Director Zhao was very happy after listening and immediately expressed his full support.

In May 2012, Zhou Nan established a sub-page by "hanging" with Guanyun Agricultural Network. On the sub-page, video of the whole production process of rice from planting, production, processing, packaging and finished products was set up, and Chinese organic product identification and production license pictures were configured, as well as product introduction, origin, nutrition composition table, etc. In October 2012, Zhou Nan discussed with professional cooperatives to set two-dimensional code on Dingdang River rice packaging box. As long as users scan the two-dimensional code with mobile phone, they can enter Dingdang River rice page to browse all information. Zhou Nan said: "There are two advantages to doing so. One is that you can use the government authority of Guanyun Agricultural Network to quickly get customer recognition. On the other hand, you increase publicity and expand influence." Through this method, the cooperative gradually opened up the sales situation, and the sales volume increased year by year. Now the professional cooperative has established a trading limited company with an annual output of 1.2 million jin of Dingdang River rice and an annual sales income of 24 million yuan. Products not only sell well in this province, but also exported to Guangdong, Zhejiang, Shanghai, Beijing, Gansu, Shaanxi and other provinces and cities, becoming a key private enterprise in Guanyun County.

Now Zhou Nan has grown up as deputy secretary of the village party general branch. When asked about Zhou Nan's feelings, Zhou Nan said: "Occasionally, there is a necessity. Occasionally, I have the opportunity to be a village official in Dongwangji Township. It must be that Internet information express has become a new engine to promote economic and social development, while Guanyun County has already started and gradually matured in encouraging and promoting university student village officials to use the Internet to serve 'agriculture, rural areas and farmers'. As a university student village official, I just borrow 'east wind' to help serve 'agriculture, rural areas and farmers'."