Chen Ying: leading Farmers to start a Business online

??? Chen Ying, Party Branch Secretary of Hongqi Village, Helan County, Ningxia:

??? Lead farmers to start a business online

Our reporter Xu Ling

"since Secretary Chen led us to start a business on the Internet, my family earned more than 10,000 yuan last year." Zhang Xueren, a villager of Xinping Village, Xigang Town, Helan County, Ningxia, told the Economic Daily.

College student village officials are educated, understand management, dare to think and dare to rush, and are popular with farmers. Chen Ying, 32, of Ningxia, is such a university student village official. She leads villagers to start a business on the network, which makes them embark on the road to prosperity.

"in 2011, after I graduated from Ningxia University majoring in plant nutrition, I was determined to take root in the countryside and use what I had learned to do something." Chen Ying speaks briskly. In order to realize her dream, she was admitted as a village official with excellent results and worked as a village branch secretary assistant in Xinping Village, Xigang Town, Helan County. Xigang Town is a famous facility agricultural base in Ningxia, and Chen Ying thought that maybe we could use this platform to do something. She went to the secretary of the village party branch and said, "I have mastered a lot of new planting techniques and techniques. I am busy in Murakami in the morning and lead the farmers to start a business in the afternoon." The secretary of the village party branch was overjoyed and gladly agreed.

Chen Ying took out tens of thousands of yuan of savings to buy four vegetable greenhouses and planted them with all the new varieties-colored tomatoes, melons and chili peppers. She not only planted it herself, but also led more than 100 farmers in the village to learn from her. "these varieties of vegetables can be sold for an extra 1 yuan per jin. I'll sell them for you in the first crop. If you make a profit, it's up to you, and if you lose it, it's mine!" The villagers saw that the female village official dared to make a promise, so they planted these new varieties of vegetables. over the course of a year, the per capita income of these more than 100 farmers increased by more than 2000 yuan.

"Secretary Chen, is there any new technology? We'll follow you! " The enthusiasm of the villagers is high. Chen Ying has other plans. The year before last, the county organized Chen Ying and other township cadres to study and study in the rural areas of Zhejiang Province. this visit broadened Chen Ying's thinking, and she decided to lead the villagers to start a business online.

Just do it. In 2015, Chen Ying formed a team of university teachers, classmates and farmers to enter Internet agriculture.

The "parent-Child Farm" officially started. The village expanded the vegetable greenhouse to 14, raised 4 million yuan, set aside 1600 square meters of land, planted cherries, strawberries and other varieties for tourists to pick in the shed, and set up handmade workshops, fast food restaurants and farm music in the surrounding areas. Products are sold online and customers are booked online. Since the beginning of spring, there have been a lot of online shopping orders, and there are more and more parent-child tourists on weekends, and they have also received a large order of 400 people during the May Day period.

"Wechat side dishes" is doing brisk business. After market research, Chen Ying found that there are more than 300 hot pot restaurants and hot stamping shops in Helan County, which need a lot of lettuce, cabbage, spinach and other leafy vegetables every day. In the past, these merchants had to hire a person, send a car and make a special trip to the wholesale market to buy. If Wechat side dishes are implemented, the direct side dishes from farmers will cost only 2 yuan per kilogram, which is nearly half cheaper than before. As the planting of leafy vegetables only takes about 50 days, the period is short, the profit space is large, the economic benefit is relatively stable, and the enthusiasm of farmers is very high. "at the beginning of last year, we served dishes for 18 merchants on Wechat platform, and everyone was very enthusiastic." Chen Ying said. This year, they will be fully put into operation in more than 200 stores in the county, with net profits of 20 million yuan and the income of more than 200 farmers increasing by about 5000 yuan.

The "community economy" has a bright future. With the improvement of citizens' living standards, the number of high-end consumers is increasing, and the number of people requiring individual product distribution is increasing day by day. For example, many high-end consumers want to eat strawberries, melons, grapes and other fresh fruits and vegetables picked in time from the greenhouse through a phone call, a text message or Wechat. Last year, Chen Ying's team made a profit of 300000 yuan in the community economy, and this year it will make more than 1 million yuan.

"Secretary Chen taught us to use mobile phones and computers to make money. Business is getting bigger and bigger, and money is making more and more money!" Villager Zhang Xueren said, "the village official worked as a party branch secretary in Hongqi Village last year, but we old villagers will follow her wherever she goes."... "