Li Jie: the Model of "New Peasant"

The model of "New Farmer"

Li Jie, Chairman of Xintian planting Professional Cooperative, Yingyang City, Zhengzhou

Reporter Xia Xianqing, correspondent Wang Jianning

On the weekend, Li Jie's 6-year-old daughter was picking wild flowers and bouncing in the field outside the house, which made him feel at ease when he was in a meeting. As director of the Xintian planting Cooperative in Xingyang City, Henan Province, he has little time to take care of his family.

Li Jie comes from an ordinary peasant family in Gaocun Township, Yingyang City, Zhengzhou. He worked in the food industry for 12 years after graduating from university. This work experience has given Li Jie a deeper understanding of agriculture: "Food security is a prerequisite for food security. Without agriculture, how can we talk about development?" Although he is used to city life, he still misses the land of his hometown at heart.

With the strengthening of the policy of strengthening farmers and benefiting rich farmers, Li Jie saw a huge opportunity for agricultural transformation and was determined to return to his hometown to start a business. "there is a vast expanse of heaven and earth in the countryside, and great achievements can be made." Li Jie said. With years of working experience in enterprises, he knows that the factors of agricultural production in rural areas are too scattered, and in order to reduce the impact of market fluctuations on grain production and farmers' income, we must engage in grain production with the concept of industrialization. to explore a set of high-yield creation model of high-quality commercial grain suitable for field cultivation.

In 2011, Li Jie, together with 6 farmers and 18 capable grain growers, set up a professional cooperative for planting new fields, and set up a "workshop of agricultural factors of production" in 50 villages in Xingyang City. Provide farmers with agricultural materials, agricultural technology, agricultural machinery, storage and other grain production socialization services. At the same time, cooperate with more than 30 flour mills, more than 20 feed factories and Henan Wanxi Pharmaceutical Factory to ensure the timely purchase of grain and give farmers "reassurance". In 2015, the wheat yield of Xintiandi Cooperative was 1260 jin per mu, about 200jin higher than the average yield per mu in Xingyang, and the recovery price was 1.30 yuan per jin, 0.15 yuan higher than the market price.

What is a new type of farmer? Li Jie's understanding is that "the 'new farmers' are people who come out of the countryside and have certain brand awareness and professional cultural quality.They hope to realize agricultural scale and mechanization in a modern way so as to change the traditional mode of operation."

"now the supply, sowing, farming, harvesting and recycling are all done by machines. The work that used to be done in three days is now done in half a day." Li Jie said: in order to standardize agricultural production, the Xintiandi Cooperative and three other cooperatives have formed a vertical alliance, with more than 200 sets of agricultural machinery, and unified arrangements for ploughing, planting, harvesting and cutting. In 2013, the cooperative built a 2000-ton turnover warehouse for the drying and turnover of grain for its members; in 2014, 10 1500-ton straight silos were leased for the collection and storage of wheat in factor workshops.

The road of brand is difficult, but we have to go. In order to reverse the situation of large price fluctuations of agricultural products and low income security for farmers, Li Jie grasped the product quality step by step from the selection and fertilization of seeds at the source of grain production, the generation of cultivation in the middle, and the harvest and storage of grain at the last stage.

In the past, 80% of Henan's high-quality strong-gluten and weak-gluten wheat needed to be imported from abroad. In order to change this situation, Xintiandi Cooperative introduced Xinmai 26 (wheat for bread flour) in 2012 and Yuyu 30 high-quality keratinized corn in 2015. At present, it has completed the order for the collection and storage of single corn by Thailand's Oriental Zhengda Group.

The path of scale, standardization, and branding is right, and the trend of "Internet +" should also keep up. The Xintiandi Cooperative led by Li Jie has established a county-level Internet service platform and a village-level agricultural production factor workshop service station, directly connecting agricultural enterprises and reducing agricultural material costs by 30%. Experts are invited to remotely analyze soil fertility data through the Internet to formulate formulations and achieve accurate monitoring and guidance. "Paiduoduo is our own development of the 'B2B' platform, which is now under debugging and will be ready to go online soon." Li Jie said: the Xintiandi Cooperative, which integrates the procurement of means of production, grain high-yield cultivation, grain collection and storage, agricultural technology and agricultural machinery services, and rural e-commerce platform, carries more and more hopes.

Hao Shuanghe, a villager in Houhou Village, Gaocun Township, Xingyang City, has planted 7 mu of land.After joining the cooperative, the average yield per mu has increased from less than 500 jin to more than 1200 jin, with an annual income increase of nearly 5000 yuan. Speaking of Li Jie, he was very excited: "he has helped us a lot!" With the co-operative, I feel much more at ease! " At present, the Xintiandi Cooperative has 203members, and radiation has driven 12000 farmers in seven surrounding townships to plant Xinmai 26 strong gluten wheat and Yuyu 30 machine to harvest 50, 000 mu of corn, with an annual grain output of more than 100 million jin.

Li Jie said that this year, the Xintiandi Cooperative plans to build a new agricultural machinery service company to provide agricultural machinery services for agricultural production factor workshops.