Yang Tianlong: thinking on the Internet to sell corn

Yang Tianlong, a post-80s entrepreneur who once took root in the west, registered and established Gansu Zhong American Jade Fruit Corn Technology Development Co., Ltd in October 2009. Through the production and marketing model of "company + cooperative + base + peasant household", it leads the hometown farmers to the road of getting rich.

During the past Spring Festival holiday, entrepreneur Yang Tianlong did not take a break, although he has made great achievements in the field of "fruit and corn". Busyness was his key words in 2014-flight 94, 2222 hours and 15 minutes, mileage of 126710 kilometers, recording his entrepreneurial experience.

In 2014, Yang Tianlong, who is engaged in agriculture, with the help of Internet e-commerce in the limelight, found a vast blue sea of market-his China-US Jade Fruit and Corn Technology Development Co., Ltd. has partnered with professional food sales websites such as original Life Network, I buy Network, easy fruit Network, delicious 77, fresh Fruit Diary and so on. Launched the characteristic fresh brand of fruit and corn, "Baliang Sunshine". Soon, "eight Sunshine" became popular in Beijing, Shanghai, Guangzhou and other first-tier cities.

Yang Tianlong, a post-80s entrepreneur who once took root in the west, really felt the impact of the Internet on the traditional agricultural sales model for the first time. How to sell corn on the Internet has become something he has to think about every day when he tastes the benefits of e-commerce.

E-commerce promotes fruit and corn brands to enter the middle and high-end market.

In October 2009, Yang Tianlong registered and established Gansu Zhong American Jade Fruit Corn Technology Development Co., Ltd. At the beginning of his business, through the production and marketing model of "company + cooperative + base + peasant household", he quickly led the farmers in his hometown on the road to becoming rich. This newspaper reported on his entrepreneurial path on May 23, 2013 under the title of "Yang Tianlong: be a seed rooted in the West".

However, like all agricultural entrepreneurs, Yang Tianlong has encountered the problem of branding agricultural products. How to break the fruit and corn brand into the middle and high-end market? He tried to directly match hotels, supermarkets and other methods, but never opened the situation. It wasn't until June 2014, when he shifted the breakthrough point of development to the online platform, that he took a turn for the better.

"the cost of network promotion is low, consumers have no geographical restrictions, and more importantly, the brand can directly reach the hands of end consumers." Yang Tianlong said.

As early as 2013, Yang Tianlong began to "test the waters" in the C-end (retail) market. Due to the lack of corresponding computer technology and marketing means, Sino-American jade Taobao online store only received dozens of orders in half a year, so that the company suffered a lot of losses.

In the era of e-commerce, what kind of agricultural products can be popular on the Internet? Yang Tianlong thought of Chu Orange. "the competitive product is the skeleton, and the brand is its soul." What agricultural products really sell is their potential added value, such as a spirit and a concept of healthy living.

With this idea in mind, he took the initiative to contact Yu Huafeng, founder of the original Life Network, who is good at "story marketing". After some investigation and understanding, the original Life Network "fell in love" with this characteristic agricultural product.