The general rise in citrus listing prices in 2016 is better than that of last year.

How much can a catty of citrus sell after it comes on the market this year? At present, when citrus red fragrance season, each big orchard is full of efforts to speed up sales. Yesterday, the reporter learned from supermarkets, fruit wholesale markets and municipal agricultural commissions that, with the further deepening of chongqing citrus "brand strategy" and further broadening of market channels, citrus this year has increased its "price" year-on-year.

Citrus listing prices rose

"Red tangerine 2.5 yuan/catty, navel orange 3.5 yuan/catty, Jin orange 2.9 yuan/catty, tangerine 2.6 yuan/catty..." Yesterday morning, in Jiangbei Panxi two branch road a fruit market, the reporter saw citrus fruit has been placed in a conspicuous position by the store, longevity Shatian pomelo, Fengjie navel orange, Zhong County Guanggan, Dianjiang pomelo, Kaizhou red tangerine and so on all kinds, fruity attractive.

"These fruits have not been picked for a long time. They are not waxed and undyed. They are sweet and fresh." Shopkeepers recommend that the current price than some time ago "early taste price" has been fine-tuned, but compared with last year there has been a substantial increase. For example, tangerine rose from about 1.5 yuan/catty last year to about 2.5 yuan/catty this year, and orange rose from about 2.3 yuan/catty last year to about 2.9 yuan/catty this year.

In Yonghui, New Century, CR Vanguard and other large supermarkets, citrus fruits are on the fruit hot list, becoming the veritable seasonal fruit "sales king" of the season, although the price according to the size, weight, quality of a single fruit there are big differences, but the same quality citrus prices generally rose by about 10% compared with last year.

The latest monitoring data of Agricultural Information Center of Municipal Agricultural Committee also showed that the average retail price of Chongqing fruit in the 47th week was about 3.7 yuan/catty, although the overall decline of 0.35% compared with the previous week, but citrus fruit performance was outstanding. Among them, the average retail price of navel orange is 3.55 yuan/catty, down 4.45% month-on-month, but obviously up 13.45% year-on-year; the average retail price of pomelo is 3.34 yuan/catty, down 4.03% month-on-month, up 11.00% year-on-year; the average retail price of orange is 2.48 yuan/catty, down 2.17% month-on-month, up 17.69% year-on-year; The average retail price of Jincheng orange is 2.84 yuan/catty, down 2.13% month-on-month and up 28.54% year-on-year; the average retail price of Shatian pomelo is 3.54 yuan/catty, down 2.08% month-on-month and up 5.76% year-on-year.

The overall market is better than last year

Affected by the weak economic boost and the impact of imported fruits, the fruit market this year generally continues last year's weakness. Why can citrus fruits emerge this winter?

"This reflects that the supply-side structural reform of citrus industry in our city has begun to show results." City agriculture committee related experts analysis said, Chongqing is the main citrus production area and excellent production area, Citrus industry ranked first among Chongqing seven characteristic industries, By last year, The city citrus planting area reached 2.973 million mu, An increase of 2.52% over the previous year; Total output reached 2.68 million tons, An increase of 14.53% over the previous year, Realize "Nine years increase."

This is mainly due to our city's combination of its own advantages, continuous scientific and technological innovation, overcoming difficulties, cultivating high-quality, high-yield and high-benefit citrus, overcoming the planting technical problems of late-maturing citrus, deepening the structural reform on the supply side; strengthening brand construction, initially cultivating long-lived Shatian pomelo, Zhong County citrus, Fengjie navel orange and other national famous brands, brand benefits are emerging; The integrated development of "the sixth industry" has been strengthened. A number of scenic spots, resorts and manors established by relying on citrus industry are attracting an endless stream of sightseeing and picking tourists; the intensive processing of citrus has been further strengthened, the citrus processing industry chain has been extended, and the influence of a number of orange juice enterprises in the whole country has been expanding day by day.

Market participants expect that with the further increase in citrus supply, citrus prices may fluctuate, but the overall market will be better than last year.