He planted good rice in the northeast and brought it back to his hometown.

Li Weiguo is at his rice planting base.

Name: Li Weiguo Native Place: Chenzhou Yizhang

Age: 43

Name Card: Founder of Daxin Runde (Hunan) Agricultural Development Co., Ltd.

New Year wishes

It is hoped that in the new year, the "Yunxin Good Rice" shopping mall will be built to achieve the purpose of reducing costs, realizing the common benefits of farmers and consumer groups in the base, and ensuring the quality of rice. At the same time, we hope that more "new farmers" will jointly build ecological agriculture and establish everyone's trust in good agricultural products.

This Spring Festival, in Chenzhou Yizhang rural hometown, Li Weiguo and relatives ate different rice than usual. Everyone talked about how they felt about the rice at the dinner table. Many people said,"I tasted the rice of thirty years ago. It had a natural rice fragrance." And these eco-grown rice come from Li Weiguo's entrepreneurship.

Growing rice in Wuchang City, Heilongjiang Province and selling it to his hometown in Hunan Province is what Li Weiguo is doing. At first it seemed unreliable to grow grain from other places and sell it back to the local area, but Li Weiguo, a "new farmer", made achievements on the road of "going out and bringing it back". In 2016, he sold more than 500,000 kilograms of eco-rice.

Li Weiguo when "new farmer" is a half-way monk, he studied accounting major in university, once served as investment director of a listed company in Beijing, annual salary more than 300,000 yuan. But in 2014, he gave up his high-paying job and started doing farm work.

"I came out of the countryside, and my roots are farmers." Li Weiguo said that in 2014, he happened to eat a kind of rice in a restaurant and felt the natural flavor of rice grown by his mother as a child. He inquired and learned that this was Heilongjiang Wuchang rice. Wuchang City in Heilongjiang Province is a famous rice planting place in China. With suitable climate, excellent soil and ecological planting methods, good rice emerges as the times require.

"Many people should also want to eat this kind of good rice. Why don't I try planting it?" After Li Weiguo resigned, he set up an agricultural development company with two other friends. Li Weiguo firmly believes that producing the best products in an ecological way in the best place of origin will eventually be recognized by consumers.

Since 2015, he has cooperated with more than 160 farmers in Weiguo Township of Wuchang City to establish a professional rice planting cooperative association. Farmers go out of the land and participate in farming, Li Weiguo's company provides planting standards and agricultural materials equipment, etc. He asked the staff of the Academy of Agricultural Sciences and other departments to carry out professional measurement on the soil, and prepare special organic fertilizer according to the soil. Chemical fertilizer was not used in the whole planting process. In terms of insecticides, he equipped farmers with solar insecticidal lamps for physical insecticide, the whole process does not use pesticides. After the rice harvest, he paid farmers a price 20% higher than the ordinary purchase price, so that farmers could get benefits.

He named these rice "Yunxin Good Rice", cultivated with integrity, but also cultivated everyone's trust in agricultural products. After the rice harvest, Li Weiguo mainly promoted it in his hometown of Hunan. Although the price of 19.8 yuan per kilogram group purchase to 27.6 yuan per kilogram retail price was much higher than that of ordinary rice, it was recognized by many consumers in Hunan. Last year, their sales volume reached more than 500,000 kilograms and sales amounted to tens of millions of yuan. Yizhang hometown also began to have neighbor farmers learn his ecological method of planting rice.

"Agriculture now needs a virtuous circle to support it, a large number of new farmers to support it." Li Weiguo hopes that more professional "new farmers" can join in the agricultural field, produce high-quality agricultural products with high standards, ensure reasonable returns at high premiums, and attract more "new farmers" with high returns, thus realizing a virtuous circle.