Post-90s boys grow sweet potatoes out of the road of "brand benefits to farmers"

Hongkan Village, Haitou Town, Danzhou City, has a long history of growing sweet potatoes. Because they once lived in poverty, many villagers can only rely on sweet potatoes to feed their stomachs. Now they live in affluence, so the land for growing sweet potatoes in the village begins to be idle. But in the past two or three years, a post-90s guy planted sweet potatoes here, not only growing them well, but also attracting more villagers to join the ranks. It seems that growing this sweet potato can make money, so hurry up to find out about it.

Quarrels like this have become a part of Cai Fuqiang's life. The villagers around them quarreled for a long time just so that they could distribute a few more plastic baskets to carry sweet potatoes. After talking loudly for a long time, Cai Fuqiang's throat has gradually become hoarse, but his childish face can hardly hide his tired expression. Compared with Cai Fuqiang, Lao Zhou, a villager, was relatively at ease in his days. Although he was digging sweet potatoes in the field under the scorching sun, he was full of energy because he could get a more satisfactory salary for a day's work.

The harvested Haitou sweet potatoes are selected and dried, and then they are packed in baskets and sent to Cai Fuqiang's packing shed. However, the quality of Haitou sweet potato planted per mu of land is obviously uneven. So Cai Fuqiang is also responsible for checking the quality when packing, for which he has strict standards.

In order to close well from the source, Cai Fuqiang takes time out of his busy state every day to come to the Haitou sweet potato planting base in Hongkan Village to guide farmers on how to select sweet potatoes that meet the standards.

Hongkan Village is located in the east of Haitou Town, Danzhou City. In Haitou Town, which is built by the sea, Hongkan Village, which does not rely on fishing for a living, looks somewhat different. Generations of farming here, several generations of people have lived a life facing the loess, and the land has a particularly heavy spiritual sustenance for the villagers of Hongkan Village. However, as the younger generation began to go out to work, there was a situation of idle land in the village. In this regard, the old Zhou generation inevitably felt a little melancholy. Now, however, all this has gradually changed.

Cai Fuqiang's arrival brought vitality back to the land of Hongkan Village. Cai Fuqiang came to Hongkan Village for only one purpose, that is, to lead the villagers to plant Haitou sweet potatoes.

Three years ago, in order to drive farmers in surrounding villages to grow Haitou sweet potatoes together, Cai Fuqiang and his team adopted the development model of "company + farmers" to build the brand of Haitou sweet potatoes with farmers.

Today, according to the seedlings and technology provided by the company, the per mu yield of planting Haitou sweet potato reaches 1,000 to 1,500 jin, and the cost is 3,000 yuan per mu. The company recycles it at the current market price of 5 yuan per catty. In this way, the net income of farmers can reach more than 2,000 yuan per mu. It is such a good prospect that attracts more and more farmers to start planting Haitou sweet potatoes.

According to Cai Fuqiang, the company packed Haitou sweet potatoes according to the weight of 9 jin per box, and then shipped them to the mainland market for sale at 118 yuan per box, which was highly recognized by the mainland market. In this way, relying on the "company + peasant household" development model, Cai Fuqiang and the villagers win-win, building the small Haitou sweet potato into a well-known agricultural brand in Danzhou.