Boys in Liaoning play e-commerce of agricultural products.

Compared with most farmers who work silently in the fields, Wang Feng, 29, has a lot of experience. He worked abroad for seven years, and when his career was booming, he embarked on a journey back to his hometown. In the first half of a year, he became a monk and devoted himself to agriculture. Although he has not been "cross-border" for a long time, he has made good achievements.

Wang Feng is from Songshan Town, Kaiyuan City, Liaoning Province. "We are rich in mountains and rich in hazel, hemp, pears, fruits, mountain vegetables and wild vegetables." Speaking of his hometown, Wang Feng's face was covered with pride, "I want to re-discover the meaning and value of my life in this land."

Wang Feng

The apple orchard of Wang Feng's family

Wang Feng is organizing loading.

From unsalable to pre-sold 500000 jin of apples

For Wang Feng, who was only 20 years old at that time, 2008 was of extraordinary significance. That year, when most of his peers chose to continue their studies at university, he went far from home to work in a shipyard in Yantai and carried the family's hopes on his thin shoulders. "my family is so poor that although I want to continue to go to school, due to the pressure of life, I decided to help my family lighten the burden as soon as possible."

Time flies, and Wang Feng has been in Yantai for seven years. Seven years of ups and downs have made him fruitful in his career. However, Wang Feng decided to return to his hometown to start a new business. "my parents are old. I want to go back to my hometown to take care of the orchard with them, and it's also convenient to take care of them. Since I returned to my hometown in 2015, I have systematically learned the key points of orchard management and planting techniques. I may have some cultural foundation, so I can learn it relatively quickly. "

Wang Feng's efforts were rewarded. With the joint efforts of him and his family, the 40 mu orchard he managed had a bumper harvest in 2015. Nanguo pear and apple harvested very well, but new problems came before they could enjoy the harvest.

In that year, the fruit in Wang Feng's hometown was seriously unsalable, and the faces of fruit farmers were shrouded in a cloud of sadness. In the face of the dismal situation at that time, Wang Feng had to focus on fruit sales. He racked his brains to think of many ways to expand the market, but the results were not satisfactory. "unexpectedly, the unsalable fruit in my hometown in 2016 was even more serious than that in 2015, and the price showed a cliff drop."

Seeing his elderly parents and blind dates frowning because of the unsalable fruit, Wang Feng began to search the Internet for relevant information about the sales of agricultural products. He inadvertently found an acre of APP and decided to download it.

In the mood of giving it a try, he posted some supply and demand information on APP of one mu of land. Unexpectedly, I received some phone calls from buyers in a short time. Although some buyers just call to inquire about prices or get product information, Wang Feng answers all their questions very carefully. Gradually, Wang Feng's patience and enthusiasm helped him win the attention and trust of some buyers.

According to Wang Feng, he sold 600000 jin of Nanguo pears through one mu of APP in 2016 and booked all the apples from his hometown in 2017 in advance. "the purchaser ordered 500000 jin of apples and 400 tons of Nanguo pears from me through the platform of one mu of land, and paid me a deposit of 30% a month before picking. This greatly relieves the sales pressure of the villagers," Wang Feng said with joy. "to be able to make the fruit in my hometown so popular, we should first of all thank one mu of field for creating such a good display and sales platform for our fruit growers."

"shine brilliantly" on the agency stage

With the continuous development of the agricultural industry, as a key link in the circulation process of "agricultural products-consumer market", the role of agricultural products agents / brokers as a bridge and link has become increasingly prominent. it has developed from the small merchants and hawkers who carried the burden on their shoulders in the past to an active group in the agricultural products circulation market.

Wang Feng mainly manages Nanguo pears, K9 and 123 apples. Compared with other agents, Wang Feng believes that his biggest advantage is that he can keep abreast of the market situation and effectively release his own product information through one mu of APP. "in the process of using one mu of land, I pay more attention to the changes in the market of the products I publish. I will constantly update my product information according to the specific market and price trends, and at the same time ensure the authenticity and validity of the information I publish."

At the same time, Wang Feng believes that professional ethics is very important to be a good agent / broker of agricultural products. "it is true that personal sales ability is important, but professional ethics should not be discarded. A small number of agents ignore commercial credit and professional ethics, and there are some phenomena of harming farmers, exploiting farmers, and harming farmers. In this way, they will gradually lose the trust of their customers and will eventually be abandoned by the market. In fact, the trust won in the hearts of the people and customers is our greatest wealth. "

In the course of the interview, Wang Feng also mentioned something that impressed him. Once a businessman bought Nanguo pears from him and overloaded 3000 jin. Later, Wang Feng sold all the overloaded pears for the local merchants and truthfully transferred the money to the other party's bank card. The merchant later established a good cooperative relationship with Wang Feng and ordered 400 tons of Nanguo pears in advance. "every time I buy and sell, I will adhere to the principle of good faith, and because of this, I have won the trust and recognition of more and more customers, and many customers have introduced their friends to me, so that I get more attention on the one-acre platform."