The doctor's start-up "selling vegetables" is valued at over 100 million yuan and has failed to lose millions of yuan twice.

Xu Chuanchao is always one step ahead of others. When he skipped grades in succession and was admitted to university from rural Shandong at the age of 16, it was predicted that the child was smart enough to get a doctorate. However, they guessed the beginning but not the end. Xu Chuanchao did pass the doctorate examination at the age of 23, but turned out to be a "vegetable seller" again.

High achiever, who can run 5000 meters in 19 minutes, used the "magic speed" to sell vegetables. Xu Chuanchao used the model of "Internet + physical store" to establish a fresh agricultural product supermarket with the brand of "Jidi fresh". In less than two years, 22 chain stores have been opened in the central city of Tianjin. Today, "Jidi fresh" has become the largest chain of fresh supermarkets in Tianjin, with an average daily flow of more than one million yuan and more than 370 employees.

Innovate the mode of "agricultural super docking" to realize high quality and low price

Yantai apple, Longnan honey, Inner Mongolia potato, Yutian cabbage. In a fresh supermarket in Xihu Road, Nankai District, Tianjin, there are more than 400 kinds of characteristic agricultural products from all over the country. "this is a fresh supermarket that revolves around ordinary people's kitchens. Its biggest feature is cheapness." Xu Chuanchao pointed to a kind of Guangxi tangerine as an example, saying that this is a tangerine picked directly from the producing area, which costs only 1.9 yuan per jin, while the Luojiang Road vegetable market opposite, the same tangerine costs 3.5 yuan per jin.

Why is the price difference so big? This is Xu Chuanchao's "season dill fresh" the biggest secret, the real realization of "agricultural super docking".

To put it simply, "agricultural super docking" is to give the production base direct access to terminal stores, reduce intermediate links, reduce costs and ensure quality. Xu Chuanchao said that an apple originally had to go through six links of "origin-cooperative-long-distance transportation-first-level wholesale-second-level wholesale-vegetable market" before it could be put into the consumer's vegetable basket. "now the intermediate links can be reduced to increase farmers' income and benefit ordinary consumers."

It sounds easy, but ensuring that all this happens requires a whole new supply chain management system. This happens to use the major Xu Chuanchao studied when he was a PhD student-logistics supply chain. And he is doing something that is upending the industry. He is working to build an omni-channel supply chain management system with planting visualization and traceable process of agricultural super-docking. Finally, through the big data analysis of the platform, he will guide the fine planting and breeding of the producing area, and realize the supply-side reform of agricultural products.

Someone has already offered more than 100 million to buy Xu Chuanchao's company, which has been politely declined by him. "the establishment of an agricultural supermarket is only the first step in starting a business." Xu Chuanchao has a clear plan for the future. "my real goal is to build a supply chain financial service platform based on the circulation of agricultural products and reshape an industry."

Innovate the mode of "agricultural super docking" to realize high quality and low price

Yantai apple, Longnan honey, Inner Mongolia potato, Yutian cabbage. In a fresh supermarket in Xihu Road, Nankai District, Tianjin, there are more than 400 kinds of characteristic agricultural products from all over the country. "this is a fresh supermarket that revolves around ordinary people's kitchens. Its biggest feature is cheapness." Xu Chuanchao pointed to a kind of Guangxi tangerine as an example, saying that this is a tangerine picked directly from the producing area, which costs only 1.9 yuan per jin, while the Luojiang Road vegetable market opposite, the same tangerine costs 3.5 yuan per jin.

Why is the price difference so big? This is Xu Chuanchao's "season dill fresh" the biggest secret, the real realization of "agricultural super docking".

To put it simply, "agricultural super docking" is to give the production base direct access to terminal stores, reduce intermediate links, reduce costs and ensure quality. Xu Chuanchao said that an apple originally had to go through six links of "origin-cooperative-long-distance transportation-first-level wholesale-second-level wholesale-vegetable market" before it could be put into the consumer's vegetable basket. "now the intermediate links can be reduced to increase farmers' income and benefit ordinary consumers."

It sounds easy, but ensuring that all this happens requires a whole new supply chain management system. This happens to use the major Xu Chuanchao studied when he was a PhD student-logistics supply chain. And he is doing something that is upending the industry. He is working to build an omni-channel supply chain management system with planting visualization and traceable process of agricultural super-docking. Finally, through the big data analysis of the platform, he will guide the fine planting and breeding of the producing area, and realize the supply-side reform of agricultural products.

Someone has already offered more than 100 million to buy Xu Chuanchao's company, which has been politely declined by him. "the establishment of an agricultural supermarket is only the first step in starting a business." Xu Chuanchao has a clear plan for the future. "my real goal is to build a supply chain financial service platform based on the circulation of agricultural products and reshape an industry."