Why do other people's fruits cost so much?

Fruit is coming into the homes of ordinary people on a large scale, and it has become a daily necessity for people, and buying fruit has become as common as buying vegetables. Moreover, with the awakening of the awareness of fruit health, fruit consumption is more frequent.

Many places in China are rich in fruits. Coconuts from Hainan, grapes from Taiwan, lotus fog from Taiwan and longan from Guangxi are all famous local fruit specialties, so how can we make more local fruits go to the whole country in 2016?

Sales are not moved, publicity comes first.

This is an era of excess information, many new brands are born every day, information is no longer a scarce resource, the attention of consumers is a scarce resource. Local fruit can not go to the whole country, a large reason is also the lack of publicity.

Today, fruit growers and fruit enterprises rely on building brands to get rich. Brand-name fruits with high popularity and high reputation can be much higher than ordinary fruits, and their purchasing power is also very strong. Brand has become a sales force, it is obvious that the promotion of the brand is particularly important.

The media becomes a bridge

The quality of the fruit itself is very important, but for both consumers and fruit producers to benefit, there needs to be a bridge to promote, communicate and connect. Fruit enterprises should promote the brand, and the government should also try its best to help local enterprises to promote it. The media plays a very important role in promoting products by publicizing the advantages of fruit brands. Advantage brings high quality, and high quality brings high price, which is a market logic that can operate smoothly.

Strategic planning for publicity and promotion

When doing publicity, fruit enterprises and the government should stand at a certain height and have a systematic plan. Brand needs strategic planning, publicity and promotion also need to use the concept of the system, fully integrate free resources, connect the highlights to use the nuclear chain public relations this efficient communication strategy.

Advertising words must be determined from a strategic perspective, rather than relying on inspiration to solve problems. In other words, advertising words can not fight alone, they must obey the command of brand strategy. Advertising strategy and marketing strategy must also be determined from a strategic perspective.

How do emerging fruit brands attract the attention of consumers?

Do nuclear chain public relations first, and then advertise.

Nuclear chain public relations is an effective strategy to quickly inform consumers of new brands, accurately convey brand characteristics, and let consumers have a deep memory. It is a general trend to cooperate with powerful brand planning organizations or brand planning talents to build brands through public relations, and it is very suitable for the general situation of lack of brand operation funds, lack of brand building experience and lack of brand talents in Chinese fruit enterprises.

Because the use of nuclear chain public relations to build a brand can integrate a variety of free resources, the cost is much lower than the use of advertising bombardment, and public relations is more conducive to quickly and effectively improve brand awareness and reputation. In other words, doing public relations first and then advertising can ensure the steady and efficient growth of fruit brands.

It takes a process for local fruits to move towards the whole country, but in this process, the support of the government and the propaganda role of the media are very important. Of course, fruit enterprises must ensure the absolute advantage of products, and only high-quality products can lay a solid foundation for the whole country.

Trainee Editor: Cao Yue

Editor: Wang Juwei

Responsible Editor: Wang Hui

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This article is published by the number one author of Toutiao and does not represent Jinri Toutiao's position.