Female Doctor of "returnee" sells edible mushrooms: leading villagers to shake off poverty and become rich

Gutian County, located in the mountainous area of eastern Fujian, is known as "the capital of edible fungi in China". Its "Gutian Tremella" is a national geographic landmark product with the first annual output in the world. However, it is also an indisputable fact that the market of Gutian Tremella has shrunk in recent years.

This became the original intention of Yao Liyun's return to her hometown to start a business. In a recent interview, she told the China News Service that she hopes that through her own efforts and the cooperation of the team, she hopes to integrate the resources of the edible mushroom industry, change the current situation of the development of traditional industries in her hometown, and lead the villagers to shake off poverty and become well-off.

Yao Liyun, 36, is a native of Gutian. After receiving her master's degree in sociology from Nanjing University, she was sent to study for her doctorate at the University of Manchester in England. Unexpectedly, the female doctor who specializes in Chinese research projects returned to her hometown to work as an e-commerce and sold edible mushrooms after graduation.

In October 2013, Yao Liyun returned to Gutian to participate in the operation of Gutian Juzhentang Food Co., Ltd., which she co-founded with her father and friends. Ju Zhentang relies on the e-commerce platform to build an integrated platform for agricultural products, sell dry goods of edible fungi, and specialize in dried fruit products, cereals and other specialty products.

"these products come from a cooperative made up of 124 local farmers," Yao said. " There are 36 varieties of edible fungi planted in Gutian County, with an annual output of more than 700,000 tons. With the guarantee of the output and quality of edible fungi in their hometown, the online turnover of Juzhen Hall continues to increase.

Among the edible fungus products in Gutian county, Gutian Tremella is famous at home and abroad, and now has an annual output of 20,000 tons, accounting for more than 90% of the global output. But Yao Liyun realized through analysis and research that further product upgrading and differential competition are needed to tap its value.

"Nobel's capsule fresh Tremella" came into being. Relying on the technical accumulation of her father's 48 years' experience in producing bacteria, Yao Liyun jointly developed an organic nutrition jar of fresh Tremella fuciformis with the Institute of Fungi Industry of Fujian Agriculture and Forestry University.

"the product itself is a kind of core competitiveness, and e-commerce can give full play to this advantage." As the representative of Gutian local characteristic products, "Nuobeier Space capsule fresh Tremella" has become the first souvenir of Hefu high-speed railway and went to the whole country.

In Yao Liyun's entrepreneurial blueprint, the complete Tremella industry is a whole industrial chain that covers from primary agricultural products to highly processed products.

She put forward the market orientation of "fast-selling snack food": "in addition to insisting on tapping the added value of rough processed products, cooperate with Tremella deep processing enterprises to develop fast-bubbling Tremella, Tremella cakes and even Tremella masks that meet the rapid consumption needs of modern people. I hope to integrate and promote."

Juzhentang has successively carried out strategic cooperation with the pastry shop of "China time-honored Brand" and food companies to jointly develop ready-to-eat Tremella pastry series such as Tremella pie, and cooperated with local deep processing enterprises in Fujian to launch a quick-bubble Tremella soup made by FD freeze-drying technology, constantly improving the added value of Gutian Tremella.

Today, Yao Liyun has begun to explore high-end intensive processing areas such as Tremella health products, skin care products, biopharmaceuticals and so on. She hopes to take the Internet as the platform, rely on technology for product upgrading, and strive to create "the leader of the global Tremella value chain".