MySheen

Li Guohua: innovating the model of "company + cooperative + peasant household" to increase farmers' income and become rich

Published: 2024-11-22 Author: mysheen
Last Updated: 2024/11/22, Li Guohua: innovating the model of "company + cooperative + peasant household" to increase farmers' income and become rich

In March, the temperature began to warm up slowly. In the lush lemon garden in Shuiguan Village, Yueyang Town, Anyue County, Ziyang City, the buds of spring flowers were full of branches. Yin Rongzhi and Fang Huaping had to spray all the lemon trees in the garden with fungicides to kill bacteria, protect buds and kill insects. Don't underestimate the spraying agent, how to mix it, how much to spray, what to spray first, and then what to spray. These are all technical skills. If you don't master it well, you will miss this season's harvest.

In the lemon garden, Yin Rongzhi and Fang Huaping also have a very loud name-the mechanic. The role of Yin Rongzhi and Fang Huaping has changed from traditional farmers who work at sunrise and sunset to new farmers who master a professional technology. all benefit from the standardized management and standardized production of the development of Anyue lemon industry founded by Li Guohua's Union of Golden Lemon Cooperatives in Anyue County.

Li Guohua is the chairman of Anyue County Yuhua planting and breeding Development Co., Ltd., and the chairman of the Association of Golden Lemon Professional Cooperatives in Anyue County. For more than a decade, with the belief of "rooted in the people and prospering in the people", he has built the largest lemon industrial park in the country, established the most competitive Shuiguan village enterprise in lemon production and marketing, and established the Chinese lemon's own brand-"Lemon Sea" brand lemon. Not only that, he also innovated the "company + cooperative + peasant household" model and set up the largest lemon professional cooperative in China, which led more than 17000 farmers to increase their income and become rich.

A few days ago, the General Office of the propaganda Department of the Communist Party of China Central Committee issued a "decision on naming the third batch of national demonstration sites and posts to learn from Lei Feng." Li Guohua was named as the third batch of national posts to learn from Lei Feng.

Li Guohua sprayed insecticidal and germicidal agents in lemon orchards.

The magnificent turn of a businessman from "layman" to "Lemon King"

Before 2000, Li Guohua had been engaged in trade in Chengdu. At that time, he was also a well-known "nouveau riche" in Qili and eight townships. In 2000, during a visit to his hometown, Li Guohua saw the great development potential of the lemon industry in his hometown, so with the 200000 yuan cobbled together from his friends, he resolutely decided to go back to his hometown to start a business. he signed a 190-mu land lease contract with Qianhua Village in Pianyan Township, and established Anyue Yuhua cultivation and Development Co., Ltd., engaged in lemon planting and fresh fruit sales.

From doing business to becoming a farmer, Li Guohua was "not used to it" at the beginning. If he could not afford to hire technicians, he would learn skills by himself; without experience, he would run to other people's gardens every day and get close to managers.... Four or five years later, his painstaking lemon garden had a bumper harvest and saved the first bucket of lemon gold.

"keep the garden with a garden and develop in a gradient." This is the "eight-character policy" that Li Guohua set for himself at the beginning of the development of the lemon industry. He began to grow lemons in 2000, and for more than a decade, he has taken one step at a time, insisting on only expanding a lemon base of about 200 mu every year, "but all bases are planted according to the same standard." Li Guohua said.

From the original 190mu lemon garden to the present 1700 mu lemon garden, Li Guohua has completed a magnificent turn from a "layman" to a "lemon king" with one step at a time.

From the "layman" to the "Lemon King", Li Guohua, who tasted the "sweetness" of lemons, did not stop his development. in his mind, he was always making plans for the long-term development of Anyue lemons.

In 2006, Li Guohua began to prepare the first professional lemon owners association, Sheng Hong Lemon Industry Association, to take the path of unified agricultural procurement, unified product sales, and unified technical guidance. "only by stringing ourselves together and pooling superior resources together can we have more initiative in the competition." Li Guohua said.

In 2007, Li Guohua changed the Sheng Hong Lemon Industry Association into a Jindi Lemon Professional Cooperative, training members to teach lemon cultivation and management techniques, providing market information, and then members to guide farmers to change their ideas and carry out scientific planting.

In 2008, Li Guohua founded Chinese lemon's own brand-"Lemon Sea" brand lemon, which was recognized by customs, entry-exit inspection and quarantine and other departments, and went abroad proudly.

Establishing a United Society to promote the standardized Management and standardized production of Anyue Lemon Industry

In order to expand the planting scale of lemon, enhance the market competitiveness, and drive more farmers to increase their income and become rich, in June 2011, Li Guohua innovated the model of "company + cooperative + peasant household". The largest lemon professional cooperative in China, the Golden Lemon Professional Cooperative in Anyue County, was established.

Summing up his experience of growing lemons for more than a decade, Li Guohua said that with the development of agriculture, the investment cycle is long, the results are slow, and the risks are also high. "the United Society implements risk prevention mechanisms such as unified technical guidance, unified supply of agricultural materials, unified purchase, unified storage, unified processing, unified sales and secondary rebates, so that members' interests are greater and the risks are smaller." Li Guohua said.

The United Society is composed of 17 professional lemon cooperatives and two agricultural development companies, with a lemon planting area of 38000 mu. Radiation has driven more than 17000 farmers around to increase their income and achieve an annual per capita income increase of more than 4000 yuan.

The lemon garden in Yangchun is a busy season for sterilizing, protecting buds and killing insects. Yin Rongzhi and Fang Huaping, wearing straw hats and masks, skillfully shuttled through the green lemon orchard. Sweat penetrates the dermis and accumulates on the surface of the skin, and as gravity increases, they begin to slide down their cheeks and foreheads, dripping on their clothes and into the dirt. "take a rest when you are tired." Li Guohua has to remind Yin Rongzhi and Fang Huaping from time to time. With that, Li Guohua took the spray tube from Yin Rongzhi and sprayed the medicine in the garden.

"A lemon has to go through more than a dozen tedious processes from flowering to entering the hands of consumers." Li Guohua says that every process requires a lot of labor. "this lemon garden alone consumes 15000 people a year."

In the lemon garden, Yin Rongzhi and Fang Huaping also have a very loud name-the mechanic. After the establishment of the Golden Lemon Professional Cooperative in Anyue County, training sessions such as modern lemon standardized planting techniques and lemon technical management training sessions have to be held several times a year, and there are not only lemon growers, but also many villagers who usually work in the lemon orchard. Through study, many villagers began to divert to different types of technical work-weeding, pruning, spraying, bagging, fruit laying, pest identification, and so on. Their daily pay also varies from 70 yuan to 200 yuan per day, depending on the type of work. "when I am idle, I work in the lemon orchard. Over the course of a year, my salary in the lemon orchard alone is more than 10,000 yuan." Yin Rongzhi said.

Establish the first cooperative trade union in Ziyang City

After the establishment of the United co-operative, as the wages offered to the peasants by each special cooperative were uneven, quarrels often occurred. "at the beginning of its establishment, the United Society operated in an entrepreneurial manner, and trade unions were essential." Li Guohua said.

In 2012, with the support of Li Guohua, the United Society established a trade union, which is also the first cooperative trade union in Ziyang City, which is responsible for negotiating and formulating work standards, handing out benefits during the annual festival, resolving labor disputes and helping farmers in need.

 
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