Love peaches and earn tens of millions of dollars

What kind of peach can stand stepping on it like this? What are the business opportunities hidden in the peaches which are repeatedly battered by repeated falls? Look at Liu Guangzhan in Suzhou, Anhui, how to challenge the tradition, panning for gold in the peach, and achieving the dream of wealth!

Xiao Taoyuan likes to eat peaches very much. Her father is Liu Guangzhan, the protagonist of today's program.

Liu Guangzhan: do you want a father or a peach?

Liu Guangzhan's daughter Liu Taoyuan: I want a peach and a father.

Liu Guangzhan's peach orchard covers an area of more than 2800 mu and has hundreds of varieties. According to the degree of softness and hardness, it can be divided into soft peach, semi-soft peach and non-soft peach.

Liu Guangzhan claimed that his soft peaches would not rot with his feet, and in order to prove to reporters, he specially called in a challenger.

Liu Guangzhan's daughter Liu Taoyuan: why are you stepping on this?

Liu Guangzhan's employee Liu Mi: don't film me!

Reporter Qian Fenping: how much do you weigh, Auntie?

Liu Guangzhan's employee Liu Mi: 150 jin.

Liu Guangzhan: more than 150 jin.

What happened to the peaches that were stepped on?

Reporter Qian Fenping: did you step on it?

Liu Zhanguang: nothing at all. It's so hard.

Interviewer: it's broken and can't be broken.

Liu Zhanguang: it's all ripe, and it's not soft when it's ten years old.

Stepping on peaches with his feet is a common promotion method for Liu Guangzhan. in addition, he will also use such a simple and rude display:

Ordinary peaches can't be eaten if they fall like this, but Liu Guangzhan's peaches don't affect the taste:

Growers are free to choose: as sweet as honey.

Reporter Qian Fenping: sweet.

Growers are free to choose: as sweet as honey.

For people who sell peaches, the advantage of non-soft peaches is very obvious: ordinary peaches must be picked and sold immediately after they are ripe, otherwise they will become soft and rotten within a few days, but not soft peaches can hang on trees for more than a month, greatly prolonging the sales period. Non-soft peaches are also Liu Guangzhan's main products. There are 33 varieties of non-soft peaches in his Taoyuan. People familiar with them all know that Liu Guangzhan's feelings for peaches are very special.

Zhu Cuiping, cousin of Liu Guangzhan: my old cousin, he took that peach as if it were his own life.

Liu Guangzhan: this is what happens every day 365 days a year.

Reporter Qian Fenping: spend time with peaches every day?

Liu Guangzhan: this is the first. I told my wife that I put peach first, and she quarreled with me.

Liu Guangzhan has been growing peaches for 18 years. Four years ago, he was an ordinary fruit grower who depended on nature for a living. But now, he has built a whole industry chain from seedling raising to planting, sales and deep processing. In 2016, the sales volume exceeded 30 million yuan, and the acreage soared from more than 300 mu to more than 2800 mu. What happened behind this amazing change?

This is the hometown of Liu Guang Station. Liu Guangzhan's family was poor and dropped out of school before finishing junior high school, but he always had a belief that he wanted to start a business and make a career.

Liu Guangzhan: because just because other people go to school and have a job, I want to do something in my life. If I want to do something, I want to do a career in my life.

Growing peaches is a local tradition. After setting up stalls and opening shops without making money, Liu Guangzhan pinned his hopes on his own several acres of orchards and had an idea that others thought it was nonsense. He wanted to make peach trees fruitful in two years!

Reporter Qian Fenping: how many years did peach trees take to mature in the past?

Grower Cao Shuying: there is an old saying in the past that it takes five years for peaches, three apricots and four pears to take shape, and the fourth year for high yield.

Just like everyone needs a haircut and has his own hairstyle, peach trees have to be pruned in order to bear fruit. For growers, it is impossible to change the law of high yield in three years and four years, but Liu Guangzhan can't wait!

Liu Guangzhan: I want it to work faster.

Reporter Qian Fenping: why can't you wait for three years, but it must take two years?

Liu Guangzhan: yes, I can't wait. I'm more impatient about what I do. The more others say I can't do it, the more I feel it will work, so I want to try it.

In 2002, Liu Guangzhan transferred more than 70 mu of land, some planted peach trees and some cultivated peach seedlings. He signed a contract with the villagers to pay the rent on credit first, and then paid the money after selling the peach seedlings at the end of the year. But Liu Guangzhan's next actions made him a laughingstock of the whole village.

At that time, other people's peach orchards were like this, leaving enough room for growth between trees, about 30 trees per mu, but Liu Guangzhan actually planted 330 peach trees per mu, nearly 10 times more than other peach trees per mu!

Reporter Qian Fenping: why can't I find you?

Liu Guangzhan: in here.

Reporter Qian Fenping: this is like a maze.

In the dense Taolin, the reporter got dizzy when he got in! Not only is there a high planting density, Liu Guangzhan also tied a bamboo pole to each peach tree, which the villagers said they really couldn't understand.

Grower Lu Shenghong: that is planting trees. It is fifty or sixty cents per bamboo pole. You can make money by selling bamboo poles. Fifty or six cents a bamboo pole costs one or two hundred yuan even if you plant 300 trees. He said that he made money selling bamboo poles.

Yin Jianfang, Liu Guangzhan's mother: when I say Light War, people laugh at you, you fool around, people dig peach trees, you plant peach trees, you see people laugh at you, you just say you wait and see, when they see peaches, they won't laugh at you.

Liu Guangzhan: at the beginning, I was told that I was fooling around, and I said I would grow up to show you.

Liu Guangzhan began a contest with time, and he set the goal: to make the high-density peach orchard fruitful in two years, and he was confident because Liu Guangzhan found that the peach tree itself was growing very fast, even according to the traditional method. It can also bear a small amount of fruit in the second year, but the old method emphasizes growing trees first and then repairing them, so nutrition can not be absorbed in time, coupled with poor management. Liu Guangzhan believes that as long as he works out a set of accurate and effective methods to promote growth, he will certainly be able to achieve a high yield in the second year. Among them, there is one thing that is very important, that is the bamboo pole.

Liu Guangzhan: this bamboo pole must be used when planting. We just grow trees and grow shapes at the same time. Without this bamboo pole, that tree shape cannot grow like that.