Like the innovation of "County Magistrate Live selling Native products"

On December 3, Taobao Live and Hunan Satellite TV launched the new live program "Town Store Treasure" and "Rural Taobao Township Sweet Live Show". Eight county magistrates from seven provinces, including Guizhou, Gansu, Shaanxi, Jiangxi, Shanxi, Jilin and Fujian, are full of creativity in promoting local products in their hometown to netizens across the country through online live streaming. More than 1.15 million netizens watched the live show on Taobao Live or Youku that night, according to rural Taobao data.

Selling specialty products through live webcasting is an innovative move to make good use of the Internet platform. In recent years, we have vigorously promoted the development of rural e-commerce and "express delivery to the countryside". We will support the construction of e-commerce service platforms, commodity distribution platforms and logistics centers adapted to rural characteristics, encourage the sinking of e-commerce third-party trading platforms, promote the development of industries with rural characteristics, and promote the flow of agricultural products to cities and agricultural means of production to the countryside.

It can be said that e-commerce provides wings for agriculture, rural areas and farmers. As grass-roots governance institutions, the county-level government should become the leader in promoting local farmers to seize development opportunities and accelerate agriculture "Internet +". "County Magistrate Live selling Native products" makes full use of the network platform, through the hottest way of live broadcast nowadays, let netizens across the country know the local products of the area where the eight county magistrates are located, and do a good marketing. At the same time, it also opens a door for more farmers to feel the convenience and efficiency that the Internet platform brings to the sale of agricultural products. And then better use the Internet model to optimize and promote all aspects of the cultivation and sale of their own agricultural products, and become the new agricultural participants of "Internet going to the countryside and agricultural products online".

What is more worth thinking is that the live broadcast of eight county magistrates sells specialty products, which to some extent reflects the challenges that grass-roots civil servants have to face in the face of the great changes of the times, as well as the changes made to this end. First of all, as a new ecological model, the Internet needs grass-roots civil servants to continue to learn and master, make good use of Internet platforms and tools to provide better public services for the public. Secondly, learning itself is the attitude, is the grass-roots civil servants in the daily work of the details of the serious, responsible, put an end to "lazy loose wood push", quickly enter a state of challenge. This is also an inspiration for grass-roots civil servants in other areas: in fact, as long as we carry out the spirit of public service to the end in our daily work, we can constantly innovate our way of work and truly serve the masses well and do good deeds.