Poverty Alleviation by Tourism should play the "characteristic Card"

According to the relevant data, a considerable number of poverty-stricken counties in China are distributed in the national ecological functional areas, with the original ecological good mountains, good water and good scenery, with the natural advantage of tourism development. With the continuous heating up of China's tourism market, the potential pulling force of the tourism industry on the local economy has become increasingly apparent, and more and more poor areas regard tourism poverty alleviation as a breakthrough and focus to help the poor. Let the green water and green mountains become the "Jinshan and Yinshan" for the masses to shake off poverty and become rich.

However, in the process of tourism development, some areas fall into the dilemma of "infinitely good scenery, but all the same". The development methods and operation modes are the same, the breadth and depth of development are not enough, and tourism products lack characteristics and cultural connotations. many tourism projects only stay in the "farm music" mode of "eating farm food, doing farm work and living in farm homes", giving people the impression of "one side of a thousand villages". Unable to keep up with the diversified and personalized development trend of modern tourism market. After the initial freshness is basically satisfied, homogeneous tourism projects will drag tourists into a period of aesthetic fatigue and lose interest in tourism products, which is not conducive to the sustained and stable increase of people who rely on tourism to get rid of poverty.

The core competitiveness of tourism poverty alleviation is the characteristic scene of "a thousand villages and a thousand noodles". Only by digging deep into the differences of local characteristics, making up for the "shortcomings" of local characteristics, and making tourists become "repeat customers", can the goal of tourism getting rid of poverty be achieved.

Give full play to the leading role of the government and guide the orderly development of tourism resources. Government departments should adhere to planning first, systematically find out what kind of resources and characteristics there are in poor areas, find out the distribution of tourism resources, work out a local tourism poverty alleviation development plan, and define the theme and direction of development. we should design the development path of the project, standardize and guide the orderly development of the tourism industry, and avoid disorderly competition affecting and undermining the development of the tourism industry. At the same time, based on the market to cultivate bright spots, according to different tourist markets to develop different tourism products, to promote the healthy development of the tourism market.

Integrate local tourism resources and create characteristic tourism brands. Poverty-stricken areas should, according to their own reality, after selecting the right tourism development industry, constantly develop and improve tourism products, attract social capital, optimize tourism environment, improve service quality, expand and strengthen tourism industry, and march towards "characteristic" and "brand". Open up the tourism market with characteristic brands and enhance the competitiveness of influence in an all-round way. At the same time, it is necessary to plan product publicity, market docking and deep processing of characteristic products, lengthen the tourism industry chain, and constantly improve the popularity of tourism brands and the added value of tourism products.

In addition, it is necessary to persist in both development and protection to promote the sustainable development of tourism. In order to develop tourism poverty alleviation by relying on ecological resources, we must persist in both development and protection, scientifically develop tourism resources and ecological environment under the premise of environmental protection, establish a protection mechanism for tourism resources and ecological environment, and cherish every mountain, stone, plant and tree. We will persist in development in the course of protection and protection in the course of development, so as to form a good situation of mutual promotion and win-win results between tourism poverty alleviation and environmental protection.

There is great potential for poverty alleviation through tourism, but poor areas should not blindly follow the trend, but should keep their feet on the ground, adjust measures to local conditions, and play their own "characteristic card", so as to truly show the effectiveness of poverty alleviation through tourism and benefit the poor people.