The logistics industry of agricultural products needs "soft and hard" to promote facility construction and scientific and technological innovation.

At present, the logistics industry of agricultural products in China is developing rapidly, but there are still some outstanding problems that affect the development of modern agriculture. In view of these problems, strengthening the innovation of "software" and "hardware" has become the solution, including: strengthening infrastructure construction to promote logistics system innovation; using information technology to promote logistics technology and service innovation; and strengthening policy innovation. promote the healthy development of agricultural logistics industry.

Generally speaking, agriculture is a "fresh" industry. To improve the level of agricultural development and promote agricultural modernization, it is necessary to develop an efficient and fast modern agricultural product logistics industry. The No. 1 document of the CPC Central Committee in 2016 pointed out that it is necessary to strengthen the construction of circulation facilities and markets for agricultural products. Only by strengthening the innovation drive and improving the quality and efficiency of agricultural logistics, can we effectively promote the development of agricultural modernization and industrialization, provide support for agricultural supply-side structural reform, and lay a solid foundation for better solving the problems of agriculture, rural areas and farmers.

At present, the logistics industry of agricultural products in China is developing rapidly, but there are still some outstanding problems that affect the development of modern agriculture. These problems are mainly manifested as: the surplus of products to meet the general consumer demand, the formation of "difficult to sell", the insufficient supply of products to meet individual consumer demand, the formation of "difficult to buy", the low level of agricultural industrialization, and the lag of large-scale and intensive development. as a result, the concentration of agricultural product logistics market is low, and it is difficult to form large-scale logistics demand. The modernization and industrialization development of agricultural logistics lags behind the industrial logistics, the quality and structure of logistics supply lags behind the requirements of economic development, lack of special regulatory agencies, imperfect regulatory system design, unsystematic industrial policy, and so on. In view of these problems, we can strengthen the innovation of "software" and "hardware" from the following three aspects.

Strengthen infrastructure construction and promote logistics system innovation. For a long time, China has invested heavily in the field of agricultural production, but the investment in the field of fresh-keeping technology and circulation of agricultural products is relatively insufficient. Therefore, a logistics industry development fund should be established to drive private capital investment and make up for the shortcomings of agricultural logistics infrastructure. First of all, speed up the construction of road traffic network and solve the road traffic problems in the places of production and sales. Secondly, we should strengthen the construction of wholesale markets for agricultural products, and build storage facilities for fresh agricultural products such as vegetables and fruits according to high standards, equipped with quality testing equipment, and improve supporting services. Third, improve the public service level of the agricultural product logistics industry. For example, the establishment of standardized production and quality traceability system of agricultural products, operator credit information system and various specialized service systems to provide support for promoting the modernization of agricultural logistics industry. On this basis, improve and innovate the distribution logistics system of agricultural products. Focusing on the goal of online and offline integration and two-way circulation of agricultural products and industrial products in rural areas, we should focus on supporting the merger and reorganization of a number of logistics enterprises to become bigger and stronger; build logistics distribution centers in key parts such as urban and rural nodes, major material distribution centers and warehousing locations, efficiently organize logistics activities including pre-production batching, post-production sales, post-sales recovery, and provide cross-regional, cross-departmental and cross-business circle services. We will strengthen the integration of commercial, grain, supply and marketing cooperatives, materials, foreign trade and other warehousing centers to provide support for the distribution of agricultural products.

The use of information technology to promote logistics technology and service innovation. In the current era, a new round of scientific and technological revolution with information technology as the core is emerging. Internet, big data, cloud computing and other information technology go deep into all aspects of production and life, effectively promoting economic and social development. We should encourage the innovation and application of information technology in the agricultural logistics industry, constantly improve the added value of logistics services, and promote the transformation and upgrading of the agricultural logistics industry. Promote the deep integration of the Internet, big data, cloud computing and agricultural logistics industry, develop cloud logistics platform, strengthen the construction of information and standardization, and reduce the total cost of social logistics. Focus on cultivating new business type and new organization ways of agricultural product logistics supported by "Internet" and information technology, and provide support for innovative subjects from the aspects of technological innovation, environmental construction, patent protection and capital market support; speed up the networking, digitization and intelligent construction of agricultural logistics, promote the development of online and offline integration, and improve the efficiency of agricultural logistics management. Encourage places with conditions to set up "Internet agricultural logistics" development funds to guide social capital to invest in the application of information technology in agricultural logistics industry.

Strengthen policy innovation and promote the healthy development of the agricultural product logistics industry. To promote the healthy development of the agricultural product logistics industry, we should give full play to the decisive role of the market in the allocation of resources, and at the same time give full play to the positive role of the government and strengthen the relevant policy innovation. We should straighten out industrial policies, standardize market supervision, reduce institutional transaction costs, and promote the quality, efficiency and healthy development of agricultural logistics industry with policy innovation. First, deepen the reform of streamlining administration and delegating powers, combining decentralization and management, optimizing service reform, making a negative list of market access, and simplifying the examination and approval process, so as to lay an institutional foundation for improving the logistics efficiency of agricultural products. Second, through the formulation of industry technical standards and norms and other means to cultivate large-scale agricultural circulation enterprises to enhance their marketing ability, market competitiveness and anti-risk ability. The third is to encourage innovation in rural financial markets and promote the large-scale and intensive development of agricultural logistics. The fourth is to establish a support policy system to encourage leading agricultural logistics enterprises to help farmers reduce production costs and increase income. Fifth, actively guide trade associations and chambers of commerce to give full play to their role, strengthen the exchange of market information, and optimize the development environment of the industry.