The Agricultural "3.0 era" of "College Peasants"

the yield per unit area is 40 percent lower than that of ordinary vegetables, but the output value is five times higher. In Chongqing, organic vegetables planted by Zheng Lingyun, a "college farmer," have such a "price".

With the transformation and upgrading of agriculture, a group of "college farmers" with knowledge, technology and good management emerged in rural areas of Chongqing. They jump out of the "farm gate" and return to the "farm gate": planting vegetables, the average output value per mu exceeds 15,000 yuan; developing customized members of agricultural products, opening boutique counters in supermarkets; planting roses, not only refining high value-added essential oils, but also attracting 150,000 tourists to experience Rose Love Festival every year...

With deeper insights into agricultural development and the rational use of capital, technology, brands and land, many "college farmers" are bringing new production models, market concepts and innovative vitality to rural development.

Mi Chun, a post-80s college student, graduated from Chongqing University of Posts and Telecommunications majoring in electronic information engineering, followed the traditional path of college students 'career choice, went east for more than 1000 kilometers, came to Shenzhen and Guangzhou, entered the electronics factory, engaged in foreign trade, and became one of many white-collar workers in coastal cities.

In 2013, Mi Chun's career growth track suddenly turned. He chose to return to Tongnan, Chongqing, to "plant" agriculture and create his own wealth from the land.

leaving the city and returning to farming, one cannot avoid hardship. Southwest hills, scattered land, one mu of land divided into more than 10 plots. Individual farmers do not earn money, many land has been abandoned for many years, grow miscellaneous trees have bowl mouth thick. In order to level the land, Mi Chun family of five all went into battle, pushing micro rotary tiller even rely on manpower, back and forth for half a month, only to reorganize more than 30 acres of land.

Strawberry seedling planting at the end of August, Chongqing summer drought, hot sun during the day, after the sun goes down, we must hurry to irrigate the land to preserve moisture, Mi Chun family dragged more than 40 meters of water pipes, one plant for seedling watering, from 5 p.m. to more than 2 a.m....

A drop of sweat is a reward. After more than three years of farming, Michun's family farm has expanded to more than 50 mu, and 50 mu of development space has been reserved. Relying on leisure sightseeing tour, grapes and strawberries on the farm basically do not need to be sold on the market, but are picked up by tourists in the field, with annual sales close to 300,000 yuan.

Tongnan is Chongqing's agricultural region, and there are more than 100 "college farmers" who have grown up in recent years like Mi Chun. Tang Bangfu, director of the Agricultural Committee of Tongnan District (), has paid close attention to this group for a long time. He said that at present, there are three main sources of "college students and farmers": one is to have agriculture-related professional background, with technology and capital to start a business in rural areas; The second is to pay attention to agricultural "money scene," and it is convenient to take care of family members nearby and choose to resign and return home; Third, there are large-scale business projects in rural areas, and they go home to "help workers" after graduation from university.

"College student farmer" farming, what is the biggest change that brings to agricultural countryside after all? After in-depth exchanges with dozens of "college students and farmers", it was discovered that the biggest change was the change in ideas. A wide vision of heaven and earth. Following college students to the countryside is a brand-new agricultural marketing model, organizational methods and innovative vitality.

Zhang Tian, assistant to the president of a listed company in Beijing, gave up his annual salary of 300,000 yuan in 2012 and resolutely chose to return home to start a business.

Zhang Tian thinks more about how to make "small orchards make big business". After groping, she found two paths: one is to focus on creating agricultural experience tourism. More than 70 mu of orchards were planted with 48 kinds of fruits. A fruit area of less than 2 mu, not only to ensure that there will be no large unsalable, but also throughout the year not "cut off"; second, fruit deep processing, relying on technology research and development, production of fruit wine, fruit vinegar and other products.

"Different ideas shape different agriculture." In Zhang Tian's eyes, agricultural operation has obvious generational boundaries: parents cultivate land, shoulder to carry to market sales, earn some hard money, this is the 1.0 era of agricultural product sales; return home to operate rural tourism, let tourists take the initiative to go to the countryside to purchase, this is 2.0 era; now using WeChat platform to create fan economy, online orders, offline direct supply, has been 3.0 era.

Zhang Tian's ecological agricultural products WeChat sales group, there are more than 3000 loyal consumers, from chicken, duck, fish eggs to rice, tea, melons and fruits, due to green environmental protection, quality guarantee, product supply exceeds demand, monthly sales more than 80,000 yuan.