"Double Eleven": Rural e-commerce is also crazy

"200 mallard ducks, 'Singles Day' promotional order." New order news came from Yan Jian, a rural e-commerce broker's mobile phone client. he hurriedly called the duck farmers in the village to organize the supply. On the eve of the "Singles Day" expected by many online shoppers in the city, e-commerce brokers active in rural areas of Pubei County in Guangxi are also actively preparing for his agricultural products e-commerce sales carnival.

Two years ago, Yan Jian, who lives in Rixin Village, Longmen Town, Pubei County, together with 14 other mallard farmers, set up a Pubei Yuezhou fragrant duck cooperative, which specializes in raising Pubei's unique mallard ducks. This year, Pubei County vigorously promoted the construction of rural e-commerce project, setting up 548 rural e-commerce service points throughout the county. Yan Jian began to be electrocuted to become an e-commerce broker, finding sources for e-commerce platforms from now on, and selling ducks for farmers online has become his new career.

"in the past, farmers had to go to the town market to sell ducks, but sometimes they might not be able to sell them out in a day. Now, through e-commerce brokers, they can easily sell ducks on their mobile phones. About 5500 ducks are traded through mobile e-commerce every month." Yan Jian said.

Since the beginning of this year, Pubei County has actively promoted e-commerce into rural projects, built e-commerce service sites in more than 93% of administrative villages, and also spawned a new profession of rural e-commerce brokers. Seeing the "Singles Day" coming, the promotion activities of the e-commerce platform made Yan Jian's ducks very popular, while the implementation of protective price acquisitions on the e-commerce platform ensured the marketing and benefits of farmers, and many farmers also actively planned to expand the scale of breeding.

Wu Yuanhua, director of the Pubei County Bureau of Commerce, said that at present, more than 200 e-commerce brokers in the county rely on service points to connect farmers with e-commerce platforms, allowing high-quality rural products originally hidden in the mountains to find a market through the Internet, and farmers can complete sales without the help of e-commerce brokers.

The development of rural e-commerce has made many people see business opportunities, and many people have joined the ranks of e-commerce brokers. Like Yan Jian, Ning Zhengkun, a rural e-commerce broker, is also actively preparing for the "Singles Day". He is mainly responsible for finding official fish supplies for a local e-commerce platform in Pubei. "in the past, official fish were mainly sold locally, but now with an e-commerce platform, a lot of fish have been sold to Guangdong," he said. "

E-commerce into the village is welcomed by local farmers in Pubei. The "Shunlu Fa" rural e-commerce client developed by local enterprises has been in operation for less than a month and has already had 140000 registered users. At present, 9.2 million kg of litchi, 40, 000 kg of guava and 15000 kg of red vertebrae have been sold online for local farmers, and the total transaction volume of the platform is nearly 100 million yuan.

On October 17 this year, 51 well-known e-commerce enterprises, such as JD.com and Alibaba, entered the Pubei e-commerce industrial park through the operation mode of "e-commerce platform + brokers + professional cooperatives + farmers". More than 100 kinds of characteristic agricultural products, such as official fish and guava, are sold to the whole country.

"Farmers have products but do not necessarily master e-commerce technology, and brokers can effectively help farmers complete the online sale of agricultural products." Wu Yuanhua said that in order to improve the level of e-commerce brokers serving farmers, Pubei County has completed more than 3000 rural e-commerce training this year, driving more than 2000 rural young people and college students to return home to start their own businesses. at present, there are still 900 people who hope to become rural e-commerce brokers.