Supply-side Reform from the Perspective of Fine Agriculture

Recently, we joined a shopping group that sells foreign high-quality agricultural and sideline products through Internet e-commerce, and found that the products do have their outstanding features, at least in terms of sales, it is better than the quality of agricultural and sideline products that we usually see in supermarkets and vegetable markets. For example, the prawns from Russia are all white and transparent. Compared with the black lines of prawns bought in the supermarket, the sense of food safety is different. However, the prices of these agricultural and sideline products are also relatively high, such as Chile airfreight cherry 10 jin, price 920 yuan; Malaysia air mangosteen 3A, 4A specification 15 jin, price 520 yuan.

There are many e-commerce businesses focusing on exquisite agricultural and sideline products in China. In Guangxi Fangchenggang Internet Entrepreneurship Park, a large number of young entrepreneurial e-commerce businesses mainly sell high-quality agricultural and sideline products from Southeast Asian countries such as Vietnam and Thailand, such as specialty fruits. It is worth emphasizing that although the prices of the products sold by these e-commerce companies are relatively high, their business is surprisingly good because of the good quality of their products and the circulation mode of e-commerce express delivery. the orders added by the author are very active; some young start-up e-businesses in Fangchenggang also have annual sales of millions of yuan and tens of millions of yuan.

In fact, these best-selling foreign agricultural and sideline products are the market display of the attractiveness of fine agriculture. There is a market only when there is demand. With the increasing improvement of people's living standards, domestic consumers' demand for high-quality and high-safety agricultural and sideline products is rapidly fermenting, while the supply of our traditional agricultural products (000061, stock bar) is obviously not fully adapted to such market demand in terms of product quality and food safety, so a large piece of the cake has been cut away by overseas suppliers. Taiwan, for example, is a typical example of benefiting from fine agriculture. Not long ago, Chen Weimin, vice president of Taiwan Agricultural training Association, introduced the successful experience of Taiwan's fine agriculture at a conference. Chen Weimin said that the core of fine agriculture is to enable farmers to obtain higher added value. This kind of agriculture emphasizes the refinement of production, processing characteristics, innovative sales channels, broadening service extension, awakening rural vitality through resource integration, and providing safe, secure, healthy, fresh and characteristic agricultural by-products. Pursue the nature of the enterprise, improve production, reduce costs and ensure benefits.

Reflecting on the above cases, it is not difficult to see that the market demand for fine agriculture is in fact the driving force and goal of the current agricultural supply-side reform. When attending the deliberation of the Hunan delegation to the fourth session of the 12th National people's Congress, General Secretary Xi Jinping pointed out: "promoting the supply-side structural reform of agriculture and improving the comprehensive efficiency and competitiveness of agriculture is the main direction of China's agricultural policy reform and improvement at present and for some time to come."

At present, there is a problem of total balance in the operation of China's agricultural economy, but there are more prominent structural problems. Relevant data show that in 2015 and 2016, China's corn, wheat and rice stocks reached a record high of 254 million tons, while China's cotton stocks accounted for about 50% of the global inventory in 2015. All these show that the quantity supply of agricultural products is no longer the main contradiction in the development of agricultural economy in our country. At present, the most prominent contradiction is that with the development of economy and the improvement of residents' income, the consumption demand structure of agricultural products has changed obviously. Under the condition of solving the problem of satiety, what people pursue more is to eat well, to stress safety, to stress quality and to maintain good health. But the reality is that agricultural development can not keep up with the changes in the market consumption structure, the supply of middle and high-end agricultural products is insufficient, agricultural multi-functional development is not enough, many emerging needs can not be met. The supply of agricultural products, on the one hand, is difficult to meet people's needs in terms of quality, on the other hand, there is a large number of surplus and unsalable agricultural products. In this structural contradiction of insufficient effective supply, increasing production is often not necessarily necessary, while reducing production is precisely what demand must be met.

From the perspective of agricultural supply side, last year's Central Rural work Conference put forward a "prescription" to solve the main contradiction in China's agricultural development, that is, "focus on strengthening the structural reform on the agricultural supply side and improving the quality and efficiency of the agricultural supply system." make the supply of agricultural products sufficient, variety and quality meet the needs of consumers, and truly form an effective supply of agricultural products with reasonable structure and strong guarantee. " In order to realize such policy adjustment, the first thing is to change the train of thought and change the mode of agricultural development. therefore, the most important thing to solve the problem of structural imbalance on the supply side of agriculture is to firmly establish the concept of production around demand and consumption from the source. give full play to the role of the market, let agricultural producers really become the main body of market management, match the farming structure with market demand, and increase the supply of green and organic safe agricultural products. We will increase the supply of characteristic agricultural products, reduce the supply of general agricultural products, promote agricultural production from quantity-based to equal emphasis on quantity and quality, pay more attention to efficiency and market orientation, and better meet the needs of consumers. From this point of view, the mature experience accumulated by Taiwan in the process of developing fine agriculture is indeed worthy of our reference.