The pain point of production and marketing implied in "warm heart potato"

In the cold winter, a very touching heart-warming story spread widely: Ma Muhai, an old farmer in Qinghai, bought 32 tons of potatoes harvested this year all the way to Shenzhen for sale. After being rejected by market buyers, these potatoes were bought by kind-hearted Shenzhen citizens in the way of "love relay". While giving warm praise for the love of Shenzhen citizens, the author can not help but grieve for the sad and happy experience of the old farmers in Qinghai.

The "warm heart potato" reflects the pain point of the current connection between the production and marketing of agricultural products. Under the background of agricultural supply-side structural reform, what varieties, how many and how to plant? To whom? Many traditional farmers are still in a state of ignorance, planting with the mentality of gambling, which is one of the pain points; produce and sell themselves, do not do market research, do not sign purchase and sales contracts, do not find brokers, listen to the wind is rain, blindly follow big luck, poor sales information, blocked channels, this is the second pain point. It has neither appearance nor characteristics. In the face of standardization, greening and branding, if you can't touch either end, how can you win consumer recognition? This is the third pain point. In addition to farmers' friends should be vigilant in these aspects, some local governments and service organizations should also attach great importance to the problem of farmers' difficulties in selling.

If there is pain, you should know the pain. The market does not believe in tears. From a rational point of view, love buys the hearts of the people, not the goods in the market. In terms of establishing and improving the production and marketing system of agricultural products, the author sincerely hopes that the embarrassment of buying such as Ma Muhai is better than "less, less".