We should pay attention to both production and brand.

Public opinion observation eye

Event

On the 19th, in Huanpi Village, Longtian Town, Xingning City, Meizhou, it was announced that the annual yield per mu of double-cropping super rice in South China was 3000 jin per mu and the whole mechanized green and efficient mode was tested and accepted. It was announced that the annual yield per mu of the project reached 1537.78 kg. The experimental project was successful and set a new world record for the annual yield of double-cropping rice per mu.

Analysis: after the incident, it quickly became a hot spot of public opinion. Southern public opinion monitoring found that within the analysis time range from November 19 to 21, there were a total of 1217 related public opinions. On the 19th, public opinion began to spread on Xinhua News Agency, Southern Network, Guangming Network, Meizhou Network and other sites. The next day, with Chinanews.com, people's Daily, Nanfang Daily, Guangzhou Daily and other media reports once again triggered an upsurge. In addition, the number of reprints on Sina Weibo peaked at 1663.

Bread is the staff of life. At present, grain production is facing the challenges of multiple unfavorable factors, such as shortage of resources, rising costs and prices approaching the "ceiling". How to further realize the high yield of grain has become a major topic. In the report, Yuan Longping, with a yield of 3000 jin per mu, a world record, a combination of these words immediately aroused strong concern from the outside world.

This shows that ordinary people are concerned about food security, and it also shows that people attach importance to the transformation of the mode of production by science and technology. In recent years, the large-scale popularization of various cost-saving and efficiency-increasing technologies has greatly improved grain production capacity, such as the application of integrated pest control technology, which can save drug costs, labor costs and reduce environmental pollution. In these projects in Meizhou, the technology of "super rice strong source living stock, excellent rice technology, bowl transplanting machine, mechanized green prevention and control of diseases and insect pests" is the whole process mechanized green super high-yield and high-efficiency model with the combination of improved varieties, good methods and good opportunities.

The super rice planted in Meizhou has set a world record for double-cropping rice, which profoundly reflects the role of science and technology in promoting grain production. At present, the guarantee ability of science and technology to grain production is getting bigger and bigger, and the improvement of grain output per unit area is the ultimate embodiment of scientific and technological innovation achievements. Because the requirement for food security is not only to unilaterally pursue the increase in output, but also to improve quality and quantity through scientific and technological innovation in grain production.

In recent years, Meizhou has implemented the grain security development strategy of "storing grain in the land and storing grain in technology". Meizhou has always persisted in putting food security work in an important position, focusing on "stabilizing production capacity, adjusting structure, changing mode, and increasing efficiency", striving to improve planting quality and efficiency, and tamping the foundation of grain production. At present, Meizhou has three major grain-producing counties in Guangdong Province, producing more than 1.2 million tons of rice-based grain every year, ranking among the top three in the province.

However, it is undeniable that the grain production is scattered, the scale is small, the brand is not strong, and the competitiveness is not strong. Most of Meizhou grain brand enterprises lack the ability to "go out", and brand building lags behind the ability of grain production. From the perspective of industrial chain, enterprise research and development, technological achievements and brands, marketing network and operational capabilities often occupy a "high position". Agricultural production in front-line production is often at the low end of the industrial chain because of the lowest added value.

The enlightenment of this theory to Meizhou is that we should pay attention not only to grain production, but also to grain brands. Therefore, to turn the grain production potential into actual production capacity, it is necessary to make breakthroughs in major scientific and technological achievements, major technological integration, and investment in major projects, make up the "deficiency" of agricultural development, and build Meizhou rice brand at the same time.

In recent years, the agricultural department of Meizhou has been problem-oriented, through the establishment of Meizhou Kedu Rice Association, to improve the level of grain industry organization, and the new six-in-one management system of "rice association, enterprises, cooperatives, family farms and ordinary farmers" has been gradually constructed and perfected. According to southern public opinion, at present, there are 11 provincial key leading enterprises in the Rice Association, and brands such as "Hakka silk Miaomi" have won the honor of "Guangdong famous rice". These achievements are gratifying, but for Meizhou, which is a big agricultural city, we still need to make unremitting efforts to make further progress.