Agricultural modernization is inseparable from standardization and branding

Agriculture is not only an important field of expanding domestic demand and adjusting structure, but also an industry that stabilizes the world and the hearts and minds of the people. Solving the problems of agriculture, rural areas and farmers and developing modern agriculture has always been an important arrangement of the CPC Central Committee and the State Council, and it is also a basic national policy of our country. In order to better improve the quality and efficiency of China's agricultural development and realize agricultural modernization as soon as possible, the State Council recently issued the National Agricultural Modernization Plan (2016-2020) (hereinafter referred to as "Plan"). It has established specific goals and tasks for the development of China's agricultural modernization in the next five years, and pointed out the direction of the development of China's agricultural modernization.

Grain production has increased for 12 consecutive years, and the output has exceeded 1.2 trillion jin for three consecutive years. The comprehensive mechanization rate of major crops has reached 63%, and the coverage rate of improved varieties has exceeded 96%. It should be said that China's agricultural modernization has made good achievements. But at the same time, it should also be noted that China's agricultural development is also faced with many problems and challenges, such as the decline in the quantity and quality of cultivated land, the over-exploitation of groundwater, the overuse of inputs, the aggravation of agricultural non-point source pollution, the increase in the quality and safety risks of agricultural products, and so on.

More importantly, the development of China's agricultural industry is also facing structural contradictions, so it is urgent to transform and upgrade the industrial structure. Statistics show that China's agriculture accounts for 9% of GDP, but the agricultural population accounts for 30% of the total population. In contrast, in the United States, agriculture accounts for 1.8% of GDP and 2% of the total population. There are also structural contradictions in the supply of agricultural products, such as varieties, the import of soybeans is increasing year by year. These opportunities and challenges urgently require China's agriculture to take the road of modern development.

The fundamental way out of agriculture lies in modernization, which is the foundation and support of national modernization. Without agricultural modernization, national modernization is incomplete, incomplete and unstable. To promote the supply-side structural reform of agriculture and improve the comprehensive efficiency and competitiveness of agriculture is the main direction of China's agricultural policy reform and improvement at present and in the future. The road to modern agriculture in China must be industrialization, scale and specialization, and to achieve these, an important foundation is to vigorously promote standardized planting, which can promote the modernization of agriculture and increase output; it is also conducive to ensuring the quality and safety of agricultural products, especially the quality and safety of grain, which has attracted much attention.

In the "Plan" issued by the State Council, "quality" appears 36 times and "standard" 28 times, which has become one of the words with the highest frequency, which fully reflects the bottom line of ensuring national food security. pay more attention to improving the comprehensive production capacity of agriculture, pay more attention to adjusting and optimizing the agricultural structure, improve the quality and efficiency of the supply system, and speed up the formation of effective supply with balanced quantity, reasonable structure and good quality. It is not only an important goal, task and principle of China's agricultural modernization, but also shows the importance and foundation of quality safety and standard quality for agricultural modernization.

The implementation of agricultural standardization can improve the utilization rate of agricultural infrastructure and promote agricultural industrialization. At present, many rural areas are facing the torture of "who will farm tomorrow". To solve this problem, we should rely on industrialization. Industrialization is to change the mode of agricultural production and cultivate a new type of agricultural management main body. It is necessary to earnestly change the extensive and low-level planting methods in the past, and actively cultivate large grain growers, rural professional cooperatives and leading agricultural enterprises, which is inseparable from standardization, including the industrialization model of "companies + farmers", agricultural standardization demonstration areas, etc., so the Plan specifically proposes to build a number of large-scale and standardized production bases in cotton, oil, sugar and sericulture producing areas. Basically realize the standardization and standardization of the production process of large-scale planting and breeding bases in large counties, and carry out standardized production demonstration of characteristic agricultural products to promote agricultural standardization. At the same time, the promotion of high-standard farmland construction can also better increase agricultural production. China is implementing high-standard farmland construction projects. It is proposed to focus on the main grain producing areas and give priority to the construction of high-standard farmland to ensure the safety of food rations. We will carry out field projects such as farmland irrigation and drainage facilities, machine ploughing roads, farmland forest network, power transmission and distribution facilities, agricultural machinery and tools storage facilities and soil improvement, and transform medium and low yield fields on a large scale. By 2020, we will ensure that 53 million hectares of farmland will be built, and we will strive to achieve a high standard of farmland with a concentration of 66.67 million hectares, guaranteed harvest by drought and waterlogging, stable and high yield, and eco-friendly.

The implementation of agricultural standardization can also improve the quality of agricultural products and guide agriculture to take the road of brand development. The quality and safety of agricultural products is the basis and bottom line of industrial development, and improving the supply quality of agricultural products is the goal and direction of industrial development. This is not only inseparable from the support of standardization, but also needs the development of brand. The standard is the yardstick of quality, and the brand is the display of quality, to improve the quality by raising the standard and perfecting the system; through brand building, to enhance the added value of quality, to enhance the competitiveness of the industrial market, standards, quality and brands, we will jointly promote the continuous modernization of China's agriculture.