Developing Creative Agriculture to increase income

Premier Li Keqiang presided over an executive meeting of the State Council on October 8, which adopted the "National Agricultural Modernization Plan" to promote agricultural upgrading, rural development and farmers' income. In particular, new business type talked about the development of deep processing of agricultural products and e-commerce, creative leisure agriculture, and so on, to increase farmers' income through various channels.

Creative agriculture originated in the late 1990s. Due to the innovative development of agricultural technology and the expansion of agricultural functions, sightseeing agriculture, leisure agriculture, refined agriculture and ecological agriculture have developed one after another; at the same time, the concept of creative industry has also been formed in Britain, Australia and other countries and regions and rapidly expanded around the world. With the help of the thinking logic and development concept of creative industry, people effectively integrate science and technology and human elements into agricultural production, further expand agricultural functions and integrate resources, and develop traditional agriculture into a modern agriculture that integrates production, life and ecology, that is, creative agriculture.

According to the author's understanding, creative agriculture is a general term for sightseeing agriculture, leisure agriculture, refined agriculture, ecological agriculture and so on. The so-called creative agriculture refers to the introduction of science and technology and human elements into agricultural production on the basis of the innovation and development of agricultural technology, relying on the local rich tourism resources and characteristic agricultural by-products, and with the help of the thinking logic and development concept of creative industry. develop modern comprehensive agriculture that integrates production, life, leisure and tourism. Among them, sightseeing agriculture is a new type of eco-tourism based on agriculture and rural areas, that is, rural tourism. Such as sightseeing agricultural garden, folk tourist village and so on. Fine agriculture is a whole process of agricultural production with high quality, high efficiency and high level of agricultural production, relying on traditional agricultural technology and scientific and technological progress, with the goal of producing high-quality, high-tech and high value-added agricultural products. It is based on high input and high technology, the core is high standardization and high quality, characterized by fine and special, requires intensive cultivation and high quality, and meets the market requirements for the quality of agricultural products and their processed products. Ecological agriculture is established according to the principles of ecology and economics, using modern scientific and technological achievements and modern management means, as well as the effective experience of traditional agriculture. a modern and efficient agriculture that can achieve high economic, ecological and social benefits.

The direct purpose of developing creative agriculture is to promote agricultural production, farmers' income and rural prosperity, promote all-round economic and social development in rural areas, and serve the construction of a new socialist countryside. With the improvement of people's living standards and the growth of diversified needs, as well as the pursuit of quality of life, the development of creative agriculture has a broad prospect. It can not only provide a good place for citizens to travel, leisure and entertainment on holidays, but also create conditions for increasing farmers' income, which is conducive to promoting the prosperity and development of the rural economy. Therefore, the relevant departments should give support and encouragement in project examination and approval, land transfer, tax relief, venture capital and so on.

To develop creative agriculture, we must proceed from local conditions, adjust measures to local conditions, integrate resources, give full play to our advantages, make scientific planning and make rational distribution. We must strengthen market research, fully consider the rate of return on investment, reduce investment risks, and ensure that investment has a good expectation of return. We must highlight the characteristics, pay attention to quality, attach importance to marketing and publicity, and strive to create a good image. It is necessary to fully absorb the employment of local farmers and arrange for rural surplus labor to be employed on their doorstep. It is necessary to adhere to the new concept of green development and protect the ecological environment, and the ecology should not be destroyed because of rural development, opening up, and tourism.