Li Caizhi: chili paves the way to get rich

In mid-May, green pepper seedlings grew gratifying in the base of Hubei Pengbo Ecological Agriculture Co., Ltd.

Li Caizhi, in 7 years, has realized the perfect transformation from a vegetable dealer to the person in charge of a private enterprise with a collection of selenium-rich pepper planting, processing and sales. "I'm going to turn'Li Laozi 'into a household name like Lao Gan Ma." Li Caizhi of the post-80s generation is full of confidence.

When he retired from the army and returned to his hometown, Li Caizhi opened a China Mobile service agency and did a clothing business, but accidentally spied on the business opportunities on chili peppers. In 2010, a Sichuan merchant asked Li Caizhi to help buy chili peppers and sold chili peppers from villagers to customers at a profit of 0.6 yuan per jin. In the following year, he began to lease land to build a pepper planting base, with an output value of 1.2 million yuan per mu.

To set up a pepper professional cooperative, Li Caizhi did his work door to door, signed an acquisition contract with the villagers at the beginning of the year, and developed through the model of farmers + bases + professional cooperatives. Today, the company has signed more than 5000 contracted farmers in eight counties and cities, with a signed area of more than 80, 000 mu and an annual output value of more than 50 million yuan.

In 2014, Hubei Pengbo Ecological Agriculture Co., Ltd. was named as the key leading enterprise of agricultural industrialization in Xuanen County, and the "Advanced Enterprise of Project Construction in 2015" in Xuanen County in 2015.

"you can't just think about being rich, but also let the waistline of the folks stand up, bulge their pockets, and make the land that raises them 'hot'." This is Li Caizhi's goal.

In order to stimulate the planting enthusiasm of poor households, the company set up the base development industry assistance headquarters, arranged for more than 30 people to provide point-to-point assistance to poor households, and provided them with seeds, pesticides, organic fertilizer, plastic film and other materials and technologies free of charge. When the price is high, the market price shall prevail, and when the price is low, it will be recovered according to the protective price. 1846 poor households in 9 poor villages, including cat villages, tea gardens and Qingshuitang, planted 6782 mu of chili peppers, and more than 100 people were employed on their doorstep.

From selling dried chili to selling chili sauce. How to change from rough processing to deep processing to improve the added value of products is a problem that Li Caizhi has been thinking about. In 2015, the company built two hot air multi-layer flip plate automatic pepper baking production lines, a neat hot air multi-layer flip plate automatic baking production line and nearly 1000 cubic meters of freezer, which can handle more than 50, 000 tons of fresh pepper per year; in 2016, the company also introduced a set of intelligent color separator, intelligent air separator and automatic handle machine to turn dried chili peppers into chili sauce. Today, "Li Laozi" trademark has a series of dry, fresh and pickled chili products, and the intensive processing production line of eco-organic agricultural products has been completed and put into production.

With the goal of increasing agricultural efficiency and increasing farmers' income, relying on the construction of a standardized base and professional cooperatives as a link, Pengbo ecology focuses on building bases, expanding markets, ensuring safety, creating brands, and actively promoting the development of agricultural industrialization.