Financial Freedom Series: the trend of starting a business and getting rich is no longer market competition.

The trend of starting a business and getting rich is no longer the market competition "inline=" 0 ">

As I mentioned in previous articles, to start a business and get rich now depends more on cognitive competition rather than market competition. You see, there was no Internet before, and information gap was at the core of the biggest business competition.

The simplest farmer who sells fruit, how much is a jin of fruit, go to the city and sell it several times the price. How much is the production cost of a piece of clothing? affixed with a brand and resold to consumers is several times the price. There are many more, and the essence of all this is to make a difference in information. Of course, there have been direct sales by manufacturers before, eliminating the cost of information gap and giving more benefits to consumers, but in essence there is still no difference.

In the Internet age, why can't traditional industries do it? Because the biggest function of the Internet is to eliminate the information gap, achieve national synchronous competition, and eliminate the regional information gap. A transparent evaluation system is adopted to eliminate the information gap of quality. But you said that buying things will also be cheated on the Internet, the Internet is to maximize the elimination of poor information, but not completely. So the market competition of poor information still exists, but now the cost of shopping is falling sharply, and the selection of product quality is easier, which is also the value of the Internet.

In order to gain competitive advantage in the Internet era, the road of information gap must be impassable, which will become more and more transparent. To put it simply, big data will be in this direction in the future. So how can we have an advantage to make money in the future?

If you think about it carefully, you may know. Assuming that the future information is completely transparent and shared, how else can we compete? Product quality? Customer channels? Brand marketing? I think the future business competition is cognitive competition.

Product quality, customer channel and brand marketing are also a manifestation of poor information. The so-called differential competition in information can be quantified and can be obtained through action. The difference in cognitive competition can not be quantified, can people's different understanding of a thing be quantified? That's not gonna happen.

So the future market competition must be the competition between people, the understanding of a thing and the insight of the industry.

And how to improve your insight into the industry?

"Talent + Craft"

Don't talk about talent, because many people don't work hard enough to compete with talent. To compete with one's own craftsmanship is not the accumulation of one's own skill and experience, but the cognition behind a wealth of practical experience.

Think about why, when you start a business, Shi Yuzhu is called an once-in-a-century marketing genius. In fact, it is essentially a cognitive difference. In the era of television, newspapers and magazines, he grasped the core of human nature, and his cognition was one level higher than that of domestic marketing advertisers at that time.

My official account has written many actual combat cases that I have experienced over the years and experienced by experts around me, which condenses the gains of my 11 years of experience and cognitive iteration. I will not write too much here. I hope I can help you with two short stories:

Story 1

Story 2

Different degrees of understanding of a thing is the key to future market competition. Of course, everything should be concluded on the basis of results. It is not that there is a deep understanding, the lack of executive power also can not make a fortune. The most important thing is that the so-called cognition is inseparable from personal practice.