Product net: tree net trademark pole drives farmers' families to get rich

SciDev.Net (Reporter Zheng Haiyan) "in order to solve the problem of selling agricultural products and expand online sales channels, we will make full use of e-commerce Red Sea dividends to create a quality e-commerce platform to ensure the quality of agricultural products from the field to the dining table." attract more individual entrepreneurs to participate, increase income for poor farmers, provide jobs for migrant workers, and shorten the speed of e-commerce distribution to within 2 hours. " At the signing ceremony of the first batch of national strategic partners of Pingzheng Network recently held in Beijing, Chai Yufa, chairman of Guangdong Pingyuan Guizheng Internet of things Service Co., Ltd., said.

At present, the online mall has greatly subverted the traditional commodity trading mode and changed people's lives because of its advantages such as convenience, price and variety. Pingzheng.com is an Internet of things commodity trading platform founded by Guangdong Pingyuan Zhengzheng Internet of things Service Co., Ltd., based on big data technology in 2015. The network carries out extensive and in-depth cooperation with commodity production enterprises, consumers, banks and other departments, using the properties of things connected to the Internet of things, as well as cloud computing, database management and intelligent perception, identification and bar code technology. a complete set of product quality traceability system has been established for enterprises stationed in online shopping malls. Through this set of traceability system, which integrates information collection, recording, analysis and input, it can not only identify whether the incoming and outgoing goods are authentic or not, but also find the problems in a series of links such as raw material procurement, production and processing, packaging and transportation, basically realizing the traceability of product sources, traceability and accountability, and strengthening the management and risk control of product quality by enterprises to protect the rights and interests of consumers. Through more than 2 years of operation and improvement, it has won a good reputation among merchants and consumers.

Chai Yufa said that e-commerce, as an emerging industry that can guide the stable and rapid development of the national economy, "sustainability" has become extremely important, and one of the prerequisites for "sustainability" is to cultivate "quality e-commerce." in order to get a chance to survive in the cruel market competition, various online business platforms are constantly improving and optimizing.

In order to strengthen the quality control of e-commerce, improve the quality of e-commerce and purify the business environment of online merchants, the state has successively issued a series of policies and measures this year, not only to crack down on the use of the Internet to produce and sell fake and shoddy products, but also to jointly cultivate "quality e-commerce". At the same time, strict control of product quality has raised the quality control of agricultural products, which is closely related to people's daily life, to an unprecedented height. Stringent control systems have been established for the access, quality inspection, storage and transportation of fresh agricultural products, which provides a mechanism guarantee for comprehensively purifying the online shopping environment and establishing the brand of online shopping.