If leisure agriculture wants to make money "one after another", it has to do this!

The Integration of Rural Tourism and the Primary Industry

We engage in leisure agriculture in order to extend the industrial chain of agriculture and to realize the re-creation of the value of agriculture, rural areas and farmers. Through the extension of the industrial chain and the re-creation of value, the previously worthless ones have become valuable and those that could not be sold before have been sold. The first document of 2015 also proposed to promote the integrated development of primary, secondary and tertiary industries in rural areas. To increase farmers' income, we must extend the agricultural industrial chain and improve the added value of agriculture; actively develop various functions of agriculture to tap the value of rural ecological leisure, tourism, culture and education; and increase investment in rural tourism and leisure infrastructure construction. enhance online and offline marketing ability, improve management level and service quality; activate rural factor resources and increase farmers' property income.

First, tap the selling points

Anji, Zhejiang Province, is the birthplace of beautiful rural construction in China, and it is also one of the best places for leisure agriculture and rural tourism. Their previous main industry was burning lime. Since Anji is the source of the Huangpu River, in order to ensure the safety of drinking water for Shanghainese, the local government took Anji as the source of the Huangpu River as the selling point. Through planning, design, publicity and promotion, Shanghainese are drawn to Anji for leisure tourism. Now not only Shanghainese like to go, but people from all over the country like to come to this place for leisure, relaxation and tourism, thus promoting the development of leisure agriculture and rural tourism in Anji.

In 2014, a parent-child activity was held in Fangshan, Beijing, to tap the value of carrots as experiential tourism products, promote the consumption power and influence of local catering, processing and other industries, and let other farmers see the diversified advantages of the planting industry. so as to improve the development level of the whole Fangshan planting industry.

Second, retain the symbols of the countryside

Some people come to the countryside to relax and relax in order to find the kind of rural and rural flavor he believes in his heart. There was a Xizang who came to Beijing to play around, and people asked him if he had a good time. He said he was disappointed and regretted. Why? Because Tiananmen Square will not shine. In his mind, Tiananmen Square was shining, but he didn't see it in Tiananmen Square, so he was very regretful and disappointed. He only came to Beijing to find the Beijing he believed in his heart, so when we develop leisure agriculture, we should retain the symbols of the countryside, not blindly pursue modernization, but integrate the elements of modernization while retaining the symbols of the countryside. In this way, people can not only find the rural and rural flavor that they believe in their hearts, but also produce greater attraction, thus attracting more repeat customers.

Third, to meet the multiple needs of urbanites

The characteristics of urban agriculture: interaction between urban and rural areas, integration of three industries, diverse functions and cross-border opening. The rise of leisure agriculture and rural tourism is not only the reconstruction of the value of agriculture, rural areas and farmers in the process of urbanization, but also the internal thrust of agriculture. The operation of traditional agriculture is difficult, farmers need to increase their income, agricultural structure needs to be adjusted, and rural areas need to be modernized, which requires that agriculture must extend from primary to secondary and tertiary production, and that agricultural resources should jump away from the traditional use of only producing food. emphasize the value of environment, knowledge, health, aesthetics and culture to realize the integrated development of the three industries.

1. Urban people's demand for food safety

Citizens can go into the countryside in person, get close to farmers, and even participate in agricultural production. On the one hand, directly convey their concerns to farmers, on the other hand, it is the best supervision to form the best relationship of trust.

two。 The demand of green agriculture

Green agriculture is not only for the needs of our stomach, but also for the needs of our lungs, eyes and brains.

3. The need for city people to be close to the countryside

i 'm going home! The countryside will not return to Wuhu? The fast pace of modern urban life makes urban people more interested in going into the countryside and getting close to farmers.

4. The need for parent-child education

Nature is the best classroom and teacher for children. Nowadays, with the progress of parents' concept of education, they are more willing to put their children on the farm to receive the education of nature. Give gratitude education to children in agricultural products, for example, let the child feed the chicken, and when you give the chicken food, he will always follow you to thank you, so as to teach the child to be grateful.

The Integration of Rural Tourism and the Secondary Industry

Leisure agriculture needs to be integrated with the secondary industry, which is the deep processing of agricultural products and the transformation of old houses.

I. Deep processing of agricultural products

The deep processing of agricultural products solves the needs of customers. A tourism expert once told a story about a trunk: when I look at the development of rural tourism and the success of ecological agriculture in a place, the standard is to see whether the trunk of tourists' cars is full of local products. What do you use to fill his trunk? The seasonal agricultural products can only be satisfied for a while. What about the rest of the time? In order to meet the "purchase" needs of tourists in tourism, there must be some deeply processed things, agricultural products must be turned into gifts, and the added value of agricultural products must be improved through deep processing.

II. Traditional handicrafts in rural areas

Now there are many traditional handicrafts in the countryside, we can use it for me. For example, characteristic folk products, oil paintings, bamboo baskets and so on, these crafts can be taught to tourists to do, can also be done to sell to tourists. For example, as a picking farm, you can send tourists their own bamboo baskets, so that tourists can also feel when they hold them, which can better improve their sense of participation. On the other hand, it also promotes the employment of local farmers and increases the income of local farmers.

III. Rural construction industry

The current trend of the tourism market: long-distance travel in scenic spots is declining, while outbound travel and suburban travel are on the rise. With the concept of low carbon deeply rooted in the hearts of the people and the ecological demands contained in rural tourism itself, ecological buildings and new energy buildings play a more and more important role in leisure agriculture. Many big bosses look everywhere for dilapidated villages, rent houses, and then carry out transformation, the external form remains the same, only internal transformation, transformation into rural hotels, to create a relaxed atmosphere for vacation.

Sometimes, tourists come here not only to have a meal and sleep, but to enjoy the beauty of life. Now almost no one is willing to go to the countryside to remember the bitter and sweet, go to the countryside can only taste it, can not eat more. In rural areas, in order to carry out architectural transformation, it is necessary to grasp the psychological needs of urban people coming to the countryside, not only to preserve local characteristics, but also to have modern facilities and functional buildings.

A considerable number of citizens are willing to pay more for a more comfortable leisure environment. Traditional farmhouses should upgrade their hardware facilities on the basis of meeting the most basic safety and health needs of tourists, and make more efforts to meet their higher-level needs (such as the need for comfort, the need for "romance", etc.).

The Integration of Rural Tourism and Tertiary Industry

I. Information Internet Industry

In the 1990s, people watched rock stars wave their hands; now, in the information age, when they see stars, they wave mobile phones. Everyone is a self-media, tourists come to the park to spend, tourists must post photos to Weibo, moments and other social media to share with others, and you only need to spend a few hundred yuan to open WiFi, which in itself is a kind of publicity for yourself, and it is free.