Li Jianwei / Farmer Bazaar has been observed for 8 years. Do you sell products or run communities? How can we avoid boredom?

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After decades of development, farmers' bazaars in Taiwan have become one of the activities that the public sector and the private sector are competing to handle. The author participated in the promotion of Hualien good Fair in 2010, participated in Freshwater Farmers' Fair again in 2012, and returned to Hualien good Fair as a stall in 2018 to continue to participate. In 2011, the author completed his master thesis "discussion on consumers' Comprehensive attitude and loyalty in Farmers' Market". ─ takes Hualien good Fair as an example, and has observed the development of Farmers' Market for more than 8 years.

Its identity from consumers, promoters (volunteers), researchers to participating farmers, different identities to participate in the bazaar, but also look at the existence and development of the bazaar from different angles. The following is to share with you the author's superficial observations over the past few years, and to provide some ideas for the development of Taiwan's farmers' bazaar, which has been over 10 years old. The following is not to talk about the development of farmers' bazaar, directly to the problem to bring out the author's observation, perhaps some limitations, and with different regional development, but it can be regarded as a first-hand on-the-spot observation.

Set up a land-related photography exhibition @ Freshwater Farmers' Fair in the city

(the original article is published in Qingya er 86 issue 2018.11 take 12. Qingya er is a publication founded in 2003, which focuses on rural issues from the starting point of "agriculture, rural areas and farmers". Please support and sponsor. )

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