The professor went to the supermarket to promote a new variety of mini sweet potatoes.

At noon today, bursts of aroma came from the food area of China Resources Wanjia supermarket in Pujia New Village, which attracted many customers to stop and have a look. It turned out that more than 60 fragrant and steaming roasted sweet potatoes were freshly baked. The one who served you at the counter was a middle-aged lady with elegant temperament. While selecting sweet potatoes for everyone, she also introduced the nutritional value and cooking tips of the sweet potatoes, and everyone nodded.

The lady who sells sweet potatoes is the developer of this mini sweet potato, Ji Zhixian, a professor at the Provincial Academy of Agricultural Sciences. The professor's peddling of sweet potatoes has been rumored by the public during this period of time.

Inspired by Japanese "finger sweet potato"

Professor Ji gave this sweet potato variety she cultivated a nice name, "Xinxiang". The price of this small, delicate and sweet sweet potato is not low, it costs 2.98 yuan per jin in the supermarket. The retail price is three or four times higher than that of ordinary sweet potatoes. And the ones baked on the spot cost five yuan for two. After Professor Ji's personal visit to the scene, the sales of these sweet potatoes have been good. More than 60 can be baked in one stove, but five or six stoves have been baked every day these days. More than ten cases of raw sweet potatoes are sold every day, about 300 jin.

The birth of this little sweet potato, which is gradually accepted by the market, Ji Zhixian began to brew a few years ago. At that time, "finger sweet potatoes" were already popular in South Korea and Japan. She realized that the appearance of "mini" agricultural products will become a popular trend. Because, small and mini sweet potatoes are more in line with the eating habits and preferences of modern people, and are more convenient to eat. And modern people pursue natural food with good taste.

At that time, the "finger sweet potato" from Japan cost more than 30 yuan per jin, and the price was really too high. So she decided to develop a Chinese mini sweet potato variety with a taste comparable to that of Japanese finger sweet potatoes.

In 2003, after all kinds of scientific research, such as cultivation, seed selection, experiment and so on, Xinxiang variety was finally born. Through hard work, by last year, we finally had thousands of mu of planting land in the hills and mountains of Quzhou and Jinhua.

Professor Ji's next goal is to "strive to enter the Hong Kong market".

The brand @ # @ 136 is inspired by "Chestnut".

Customers who buy roasted sweet potatoes in the supermarket can see that Professor Ji's heart-fragrant sweet potatoes are all packed in exquisite paper bags. In this way, it won't be too hot in your hand, and you can put the leftover sweet potato skin. There are also many interesting nutrition tips printed on the back of the paper bag, such as "the nutrition of sweet potato is the champion of vegetables" and so on.

This idea was conceived by the careful Professor Ji himself. In the chestnut shop on the street, she saw that all the chestnuts were packed in this way, which was not only sanitary, but also convenient for everyone to eat while walking, so she also designed paper bags in this way. After its launch, it was very popular with customers.

She said that a series of Xinxiang sweet potato products are being developed. In addition to sweet potatoes, there are also purple sweet potatoes, dried potatoes, preserved potatoes, and so on. "there is great potential for development."

"I think we researchers can really do a lot of work. Now we are from variety research, to standardized pollution-free production, to market promotion, to the common people's dinner table, using our knowledge to make the common people eat better and feel more at ease. "

These days, she also plans to formulate a "scientific baking standard".

At present, Ji Zhixian's "Xinxiang" sweet potato variety has been popularized and planted on a large scale in Quzhou, Jinhua, Lin'an, Hangzhou and other places. Local farmers call this sweet potato variety with high yield, high market value and good market as "gold bar".