Don't underestimate this fertilizer store in Yunlin Township. They cracked the fertilizer code, saved the hollow vegetable crisis, and called for less fertilizer, but they also won the general agent of Taiwan, a major global manufacturer.

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Why did a world-famous fertilizer company choose a small fertilizer store in rural Yunlin as their general agent in Taiwan?

In the West snail fruit market next to the "big bug agriculture", is a very strange fertilizer store. There seems to be few kinds of fertilizers in the store, and items are rare in other fertilizer shops. There are only five employees, but they serve all over Taiwan, from the north to the south of Ilan to Kenting, from small farmers to large plant factories.

At the end of this year, Knut R ø ed, general manager of YARA, a Norwegian fertilizer company, specially came to Taiwan to announce that Dachong Agriculture would take over Taiwan's general agent from next year. "size doesn't matter. Our philosophy focuses on providing farmers with knowledge of nutritional balance and a full range of solutions, not just selling products, but the bug is the partner we are looking for."

"We hate chemical fertilizer because we don't want to face it squarely, but if we can get the least investment, we will actually make progress." Liao Guofu, general manager of Dachong Agriculture, believes that all fertilizers should be consumed in a limited manner, and even the input of organic fertilizers should be very cautious. Under the premise of agricultural economic production, "to achieve the minimum investment is the greatest help to the soil."

Dachong agricultural employees and farmers have a deep foundation of mutual trust, including farmer Zeng Guanwei, Liao Dachong on the right and Tingyu on the left (Photo / Cai Jiashan)

Enhance the competitiveness of agriculture, the dream of three thousand farms

The employees of Big insect Agriculture have a dream of a "three thousand farms". They hope that 3,000 farms can accept their ideas, integrate and collect everyone's experience, promote the exchange of knowledge with each other, and even integrate the power of production and marketing. sell products to better channels and share benefits together.

"in fact, agriculture is not sad, and it can make a lot of money!" Liao Dachong changed from a distressed farmer to a confident expression, and saw the competitiveness of agriculture. The secret comes from less investment, but higher output, and healthier agricultural products and land. As a fertilizer store owner based in the countryside, he is looking forward to the great leap forward in Taiwan's agriculture.

("upstream and downstream" news are produced independently, do not accept advertising fees or do any business placement, please feel at ease to read)

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