Chen Zhidong / Japanese sell rice like this! And what misunderstanding did everyone misunderstand about Yueguang rice?

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Yuanbingwei, who has been selling Japanese rice in Taiwan for five years, suddenly held a press conference last week to publicize how they sell rice. The way they sell rice is to select high-quality farmers in various parts of Japan to sign contracts, and after the harvest, they are directly airlifted to Taiwan at a constant temperature of 19 degrees Celsius in the form of shelled rice, and wait for the guests to place an order before milling the rice the day before shipment. and according to your preference, you can adjust the brown rice, seven centimeters, five centimeters or white rice, and then distribute it to the house.

Of course, it's good to sell rice this way. It's both customized and fresh, but this has been practiced for years in Japan, and it's nothing new in Taiwan, so I asked them, Director Makita Keisuke, "Why did you suddenly hold a press conference to talk about something you were doing five years ago?"

Keisuke Makita hesitated at first, but finally replied, "I don't know if it is appropriate to say this, but this time the Japanese government allocated a budget to us to hold a press conference to market our company's rice, but in fact, the more important purpose is to help foreigners understand Japanese rice and rice culture better, so that Japanese farmers can sell more rice."

A raw egg and a little soy sauce is the best way to eat Yueguang rice in Japan.

How does the Xuanbingwei sell rice in ◎ Yaowu?

Last week, Xuanbingwei prepared five kinds of rice. After tasting it, the most recommended rice is all-brown rice from Hokkaido (moon night rice) on the right side of the picture. It tastes soft and fragrant, which is completely different from Taiwan's brown rice and is very sweet. There is also the fish marsh on the left side of the next bowl (the brighter rice), the brighter the fish marsh is, no matter how it is, you should find a chance to have a try. If you eat white rice like this, the sweeter and sweeter you will chew it.

For the way, type and price of rice sold by Xuanbing guards in Yuanwu, please refer to the official website: www.tawaraya.com.tw

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