Agronomic Market Challenge 02 $> Where is the niche for farmers 'markets when big roads compete for organic markets?

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Farmers' bazaars are generally facing the dilemma of declining sales, and it is often heard of the difficulties in selling organic products. At the same time, more and more organic products are sold in mainstream channels, and more and more people enter the organic market. At a time when many competitors are eating organic markets, how can farmers' bazaars cope with it in order to move on to the next decade?

The Organic Farmers' Bazaar in the Water Garden held the 10th "National Agronomy Market Symposium" on the 14th and 15th. In the face of the sales difficulties of the farmers' bazaar, Huang Juncheng, secretary general of the organic farmers' bazaar, said, "the bazaar must fight." If a bazaar fails and everyone makes a little effort, it will not be too difficult to pick up people who fall down. By connecting the various bazaars, the farmers' bazaar is unlikely to collapse.

Is the channel operator optimistic about the organic market? Organic supermarket: holding up very hard

The performance of farmers' bazaars has been declining, but Carrefour stores have more and more organic goods. are channel operators optimistic about the organic market? "the performance has dropped, and everyone is working very hard." Pu Shengming, general manager of Lefei Organic supermarket, took the lead in responding that Carrefour must see the growth rate when selling organic goods, and the organic market must exist. "but it has been very hard for me to do it myself over the past few years, and it is not easy to absorb non-organic groups." Although organic farmers are proud of the concept of a friendly environment, consumers who do not agree with a friendly environment will not buy it. On the contrary, Carrefour, Tai Yun Fat, etc., have a variety of customer groups, coupled with organic products, can attract additional organic lovers, the two positions are different.

"what Taiwan needs is to 'create a market' to make the organic market bigger." Pu points out that in the past, he mainly focused on the concept of a friendly environment, but consumers paid more attention to health, so even if the concept was important, they still had to raise demands for health and peace of mind. He stresses that organic does not always talk about ideas. if you want to find a way to trick people who don't agree, don't know, and don't want a friendly environment, if you don't understand, you have to show them, like a water garden fair holding all kinds of activities.

"the bazaar is a place for buying and selling. Don't always insist that you are a farmer and can't sell things. What's there to be proud of if you can't sell things? Does being able to sell things mean that I am mean? " Pu Sheng-Ming says that the organic market should be enlarged through the power of the government to communicate with consumers. Organic is not only good for individuals, but also friendly to the environment. "people don't need to go home to farm, they can change the environment through consumption."

Chang Tianle, Organic Farmer Market, Beijing, China (right) Photo / Liu Yixin

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