What's the magic of Niu Li? Planting this kind of medicinal material can get 200000 yuan per mu.

Weng Yijie, a young man in Huazhou, Guangdong Province, has become a "cow" by planting cattle.

2018-10-08 Information Source: Zhanjiang Daily

Over the past few days, in Wuchuan City, Guangdong Province, Huancheng Agricultural Development Co., Ltd. is located in the cattle planting base of Baishi Village, Wangcun Port Town, people come and go, machines roar, bustling, showing a busy harvest everywhere.

"because I have made great efforts to get rich by planting cattle, the villagers call me a 'cow man'. The name sounds interesting. I like it. " On September 12, in the face of an interview with the reporter, Weng Yijie, vice president of the Urban and Rural Entrepreneurship Youth Association of Wuchuan City Guan work Committee and the person in charge of the base, laid down his work and talked endlessly about his experience of starting a business and getting rich.

Weng Yijie picked up the sturdy "Niu Li" that had just been dug up.

Pharmaceutical dealers make great efforts to farm cattle.

Weng Yijie is a native of Huazhou, Maoming. More than 10 years ago, he worked in the sales of traditional Chinese medicine in a pharmaceutical company in Guangzhou. When dealing with medicine every day, he found that the inheritance and development of northern medicine was very good, while southern medicine had not been in the climate, especially Morinda officinalis, Chenxiang, Niulli and other medicinal materials, which had great market potential, so he sprouted the idea of going home to grow southern medicine.

Coincidentally, in 2004, when he went to Beijing to attend a medical conference and chatted with a top medical figure, he mentioned the cultivation of southern medicine. The medical expert was very sure and gave him directions.

Medical experts pointed out that the cultivation of southern medicine should look for varieties peculiar to the south, and it was not planted by anyone or few people at that time, easy to manage, high added value, and popular. As long as you have these conditions, you can try boldly. But the expert smiled and refused to answer what he planted, leaving him to find the answer himself.

After working for many years, Weng Yijie has accumulated some experience in the industry and feels that planting Niu Li is the most feasible. Because Niu Li is known as "Southern Ginseng", it is used to treat lumbar muscle strain, rheumatoid arthritis, chronic pharyngitis, bronchitis, spermatorrhea, cardio-cerebrovascular diseases and so on. At the same time, it is a first-class ingredient for making beautiful soup for health care. Consumption is increasing day by day.

To be on the safe side, he continued to visit some old Chinese medicine practitioners. After being fully recognized, he resolutely took out his savings for many years and raised millions of yuan to lease more than 1000 mu of land in Heyuan to plant cattle. However, the ideal is very plump, but the reality is very cruel. Through the wind and rain, the career has never improved. Although he had learned the planting techniques and experience of traditional Chinese medicine in advance, he made great efforts to breed cattle in the land he contracted, but the first batch ended in failure-- because the varieties were backward and the management was not in place, the survival rate of cattle was less than 60%. The yield per mu is also very low, resulting in a loss of millions of yuan. In his words, "the money earned by years of hard work has been wasted."

Improved varieties and good laws promote industrial upgrading

"starting a business not only requires constantly solving problems with tenacity, but also accurately grasps information and dares to think and do things." Weng Yijie, who encountered a blow in the head and experienced ups and downs, did not give up, but faced the difficulties. In his opinion, persistence is the best way out. Besides, he has an advantage over others in this industry, and others can do it on their own.

In 2008, he invited experts from the Guangdong Institute of traditional Chinese Medicine to conduct a field trip and asked the R & D team to conduct special scientific research to improve Niu Da's seedlings and planting methods. In 2010, the first generation of cattle seedlings was born, the survival rate was greatly improved, and after continued improvement, the third generation seedlings have become perfect. Coupled with scientific management, the yield per mu has jumped from two or three thousand jin to 10,000 jin. After ten years of sharpening a sword, he has experienced the hardships of selling houses to pay debts, raising money everywhere, and eating steamed buns. In 2014, his team's net income reached millions of yuan, earning the "first bucket of gold" to start a business.

Niu Dalihua.

After the initial success, Weng Yijie began to expand the planting scale. He raised more than 10 million yuan through loans, financing and other ways, established Wuchuan Huancheng Agricultural Development Co., Ltd. in 2014, and planted Niuli on more than 1350 mu of land leased in Wuchuan, making it the first enterprise in Wuchuan to cultivate traditional Chinese medicine.

On the day of the interview, the reporter saw that after a long growth period of four years, Niudali is now mature and on the market, and a number of excavators excavated Niu Li, a traditional Chinese medicine known as "Southern Ginseng," showing a busy harvest everywhere.

Weng Yijie calculated an account for the reporter that 1000 cattle can be planted per mu of land, with an average weight of 10 jin per plant, and according to the current market price of 20 yuan per jin, the income per mu of land can be 200000 yuan. Excluding land rent, fertilizer, labor and other costs, the net income per mu is more than 100,000 yuan, and the benefit is very considerable. "it is only that the growth cycle of cattle is long, and it takes at least more than four years to ensure the efficacy." in addition, there is a lot of risk and pressure on capital investment. Weng Yijie said.

Along the way, Weng Yijie has also become an expert from a layman, mastering a whole set of planting techniques and management methods, ranging from raising seedlings, cultivated land, and watering to pest control and post-processing. Its company's base is spread all over Guangdong Heyuan, Maoming, Zhanjiang and other places, planting cattle vigorously with an area of tens of thousands of mu, becoming the villagers Tut-tut-praised "Niuren".

Make efforts to build the industrial park of southern medicine complex

Leaping over the "dragon gate" but returning to the "agricultural gate". At the beginning of the business, Weng Yijie's approach puzzled the villagers and was often discussed. "I am very optimistic about the world in the countryside. Now agricultural production is no longer a traditional concept facing the loess. As long as it makes its own characteristics, it can make a name for itself." In the face of the comments of the villagers, Weng Yijie secretly cheered himself up in his heart.

In fact, Weng Yijie's plan was not just to get rich on his own. when he made the first bucket of gold from Niu Li, he mobilized the villagers of Huazhou and Wuchuan to grow with him. In order to meet the planting needs of more farmers, he adopted the method of "company + base + farmers" and signed an agreement with growers to provide planting technology and sales services free of charge, so as to drive more villagers to grow rich. The development of the base not only invigorates the idle land, but also solves the employment problem of the rural surplus labor force, and promotes the revitalization of the rural economy.

Weng Yijie also introduced that Niu Li's whole body is covered with treasures. In the past, only potatoes (roots) were used. Now research has found that its rhizomes can be made into wine, extracts can be made into chewable tablets, leaves can be made into herbal tea, flowers can be made into scented tea, and they are all high-quality health products. In the words of the villagers, Niu Li can sell money all over the body.

At present, the company is docking with some high-tech enterprises in the Pearl River Delta, preparing to develop Niu Da Beverage, Niu Da Li biscuit, Niu Da Li Liquor and other products. In the next step, Weng Yijie will apply for the planning and construction of Niudan Industrial Park, realize the integrated operation of planting, sales and processing in the park, constantly expand and strengthen the Niudong industrial chain, and enhance the added value of products. In addition, the company also cooperates with the well-known agricultural products e-commerce platform to make Zhanjiang Niudeng products on the Internet Express, sold all over the world, constantly called Xiangnan medicine brand.

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