Wendan is the coldest Mid-Autumn Festival! Disk merchants take advantage of the chaos to bargain, the auction price falls below the cost, how to break the Mid-Autumn Festival curse?

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The coldest Mid-Autumn Festival in Wendan! The Agriculture and Food Administration estimates that Taiwan's total output this year will be 86,953 tonnes, but the buying trend has been sluggish. Farmers in the two major Wendan producing areas, namely, Ma Dou and Hualien, have been complaining bitterly. Because of their small planting area, farmers have resorted to direct selling. The direct selling price per catty ranges from about $50 to $100, but the wholesale price for each catty has dropped to about $18 - 35, which is about 70% of the previous level.

Hualien Wendan is mainly purchased by vendors, and the price is tragic. At the beginning of September, it opened at only 17 yuan per catty. After that, it was repaired all the way down and finally maintained at about 12 yuan per catty. Farmers complained that "some of the more evil vendors took advantage of the atmosphere that Wendan couldn't sell quickly to bargain. I heard that there was 6 yuan per catty, and farmers were killed."

Weng Zhenxin, chief secretary of the Agricultural Food Administration, said that according to the quotation of origin, Douliu Wendan was 91 yuan per kilogram (54 yuan per catty),83 yuan for beans (50 yuan per catty),61 yuan for Ruisui (38 yuan per catty), and even sold for 100 yuan per kilogram in Bali. He points out that this year's production has increased by 10%.In addition to this year's 10-day reduction in the interval between white dew and mid-autumn, the sales period is short. However, the Council of Agriculture and local governments and farmers 'associations are actively selling, and sales are good. More than 95% of the Matou area has been sold, and roughly 300-500 tons are left in Hualien area.

Madou Guo surnamed farmers said, Agricultural food administration said the price for gift box price,"Origin gift box of course high price, Our own gift box cost is fast 60 yuan, If not sold to 95 yuan per kilogram, Equal to lose money, This statement is too blind." Guo stressed that the auction market has 5 pieces per kilogram (3 yuan per catty) and 10 pieces (6 yuan per catty), not only inferior products, but also good goods auctioned in a mess. Fruit farmers bitterly criticized,"The Agricultural Committee issued a document asking for a kilogram of less than 10 yuan of Wendan, do not enter the auction market, then these Wendan should be put to rot?" There are no supporting measures at all."

According to the Beinong auction price scale, on September 8 (Bai Lu), the average price of one kilogram was 28 yuan (16.8 yuan per catty), on September 9, it fell to 22 yuan per kilogram (13 yuan per catty), and then fell all the way, leaving only 9 yuan per kilogram (5.4 yuan per catty) two days before the Mid-Autumn Festival (September 22).

Madou Wendan sells hard this year (Photo provided/Guo fruit farmer)

The Agricultural Committee issued a document "Do not send it to the auction market below ten yuan". Farmers: Do you want to put it rotten?

Farmers surnamed Guo estimate that about 60% of their purchases are from the market, 30% are sold at auction, and 10% are sold directly from the origin. "The volume of direct sales is at most ten or twenty thousand jin, but the total amount is 400,000 jin. The store can't absorb that much, so some of them have to go through the auction market."

"Once you go to the auction market, whether the price is good or not is not decided by yourself, but by the auctioneer." A week before the Mid-Autumn Festival, it was obvious, Guo said, that auctioneers told me that two truckloads a day came into the auction market in the east. "The auction price is 15 yuan per kilogram (9.3 yuan per catty), and those are all 40-year-old Chinese oranges, and there are also freight and carton costs, but what can we do? There's no place to stuff it." The purchase price of the line mouth is more than 70 yuan per kilogram, and the worst is 12.5 yuan per kilogram (7.5 yuan per catty). "Entering the auction market is tantamount to ruining us. This year's market is full of pomelos. It's hard to sell them high, and it's hard for consumers to distinguish between good and bad pomelos."

Guo Geng pointed out that the Council of Agriculture issued an official document to the Council of Agriculture, and did not send it to the auction market for less than 10 yuan."But the Council of Agriculture did not say what to do if it could not be sold. Should I let the grapefruit rot? Moreover, I didn't enter the auction. How did I know that the price would be so low?" the council of agriculture should adopt supporting measures. "Many people say why not switch to processing, but do I have the money to buy equipment? We can't even sell grapefruit anymore." Ma bean area processing plant also only buy the amount that can be loaded,"this has no solution at all."

In response to this, Weng Zhenxin responded that the Agricultural Committee did not issue an official document asking farmers not to send Wendan less than 10 yuan to the auction market. It should be the four major farmers 'groups engaged in joint transportation and marketing. Seeing that the quality of Wendan is not good, the auction price of one kilogram sent to the auction market is 5 yuan. Even the carton and freight are not enough, so they hope farmers will not send it to the auction market.

Madou Farmers 'Association: Rumors of Wendan flooding after heavy rain, resulting in air cooling

"This year's gas buying situation is very nerve-wracking, mainly after the heavy rain on August 23, many reports said that Madou Wendan flooded, resulting in gas buying." Sun Ci-min, director-general of the Matou Farmers Association, points out that the main Wendan district is not flooded, but as soon as the news gets out, no one comes to buy Matou Wendan.

This year's production of Madou Wendan is about 22,000 metric tons. Although it is bought air-cooled, Sun said that Madou Wendan is sold directly and the price fluctuates little. The peasant association sells it in two grades, 70 yuan per catty and 100 yuan per catty. There are many fruit drops in the later period, and the total output is actually similar to that of previous years.

For the bad taste of Wendan new or inferior products, Sun explained that this year the peasant association also bought 100,000 Wendan from farmers for processing, pomelo peel and plum combination, made into plum pomelo slices,"At present sales are good." In addition, pomelo peel can be made into pomelo sugar, pulp can be made into jam, shampoo, shower gel, etc. The Agricultural Association hopes to increase the processing ratio of Wendan in the future.

Agriculture and Food Administration: 60 - 100 yuan per kilogram of origin quotation, farmers: too blind to say

The origin is all outspoken this year to buy air cooling, farmers also pointed out that the price fell, but the chief secretary of the Agricultural Food Administration Weng Zhenxin said, according to the origin quotation, Douliu Wendan a kilogram 91 yuan, Ma beans 83 yuan, Ruisui 61 yuan, Bali even sold to a kilogram 100 yuan. He points out that this year's production has increased by 10%, and with the Mid-Autumn Festival shortened by 10 days, the Council of Agriculture and local governments and farmers 'associations have actively sold, and sales have been good. More than 95% of the Ma beans have been sold, and roughly 300-500 tons are left in Hualien. "After the Mid-Autumn Festival, you can only sell them as ordinary fruits. If you can't sell them, you can use them for processing."

The origin price means the sales price of the origin. Hong Ruize carefully calculated that Hualien is mainly purchased by vendors. The purchase price is 15 yuan per catty. Among them, there are medium fruits and large fruits. After sorting, the medium fruits are handed over to the middle market for 30 yuan. The final end price is 50 yuan per catty (83 yuan per kilogram)."But in fact, the farmers in the origin only charge 15 yuan per catty." Farmers 'costs generally fall at 10 yuan per catty.

Farmers surnamed Guo said that the Agricultural Food Administration pointed out that the origin price of sesame beans is 83 yuan per kilogram."Of course, the origin gift box is expensive. The cost of our own gift box is almost 60 yuan. If we don't sell it to 95 yuan, it means losing money. This statement is too blind." Guo stressed that the auction market 5, 10 pieces, not only inferior goods, even the price of good goods also auctioned a mess. "Last year was already miserable, but this year is even worse. I dare not think about it next year."

Weng Zhenxin pointed out that this year's output is estimated to be 87,000 metric tons, only 10% of which will enter the auction market, of which Beinong accounts for 2400 metric tons. Wendan basically goes through direct sales with the outlet, and the outlet is divided into different grades. Good gift boxes are packed at different prices. Bad ones still have to be sold, that is, sent to the auction market.

Beinong auction price difference Weng Zhenxin: Send auction is when ordinary fruit

For Beinong auction market price difference, Weng Zhenxin explained, Wendan is mainly produced by gifts sold, sent to Beinong is equivalent to ordinary fruit sold,"But there are still gift box auction price more than 100 kilograms, low grade has five, eight." And the price will drop five days before the Mid-Autumn Festival,"after the Mid-Autumn Festival is very realistic, change 10 yuan, 20 yuan."

In the face of slow sales of Hualien Wendan, Weng also said that the Ruisui Farmers Association and Hualien County Farmers Association began to purchase secondary Wendan pomelo at a purchase price of 4.3 yuan per catty. It is expected to purchase 300 metric tons first and increase to 600 metric tons if necessary.

Wendan export quality is medium and low, how to open the market?

Wendan production surplus, export and processing are farmers think can consider the way out. Although Wendan is exported, Chang Wen-chao says that exports are generally of the best quality, but Wendan's export quality is generally medium and low. Because the domestic Wendan as a gift, the top Wendan gift box price is high, a catty can be sold to four or five hundred yuan. More than 90% of the export market is in the mainland, and traders consider the cost and selling price, thinking that the price of delicious Wendan is too high to make a profit. Farmers will also think that high-grade Wendan sells well in its place of origin, so why sell it to vendors?

"Taiwan should focus on domestic sales, supplemented by exports," Zhang said. Wendan origin direct sales are good, Madou, Douliu investment returns are high. "This year is a special occasion. It's never been this cold before. It won't be sold out two or three days before the Mid-Autumn Festival."

Hong Ruize bluntly said,"The quality of the food that goes out is too bad. When I see this food, I don't want to eat it for two years." He pointed out that traders must look for cheap Wendan exports, as long as the appearance is not ugly, go out there will be profits. If the purchase price is too high, there will be no profit to make, resulting in exports are B-class Wendan. "If a good farmer wants to keep it and sell it himself, he can sell it for eighty or ninety yuan a catty. How can I buy it from you if I'm a dealer? If you buy it, how much will it cost? Does Wendan really have that kind of value?"

Hung suggests that production areas should be graded, and the government should help set up export zones, because soil and fertilizer management methods vary from place to place in Taiwan, and the government should help improve quality. Although all of Taiwan has agricultural improvement centers, only the Tainan Agricultural Reform Center really understands Wentan. Other counties and cities do not have extra researchers and efforts to invest, so farmers can only explore on their own.

Weng Zhenxin said that last year's export volume was 2400 metric tons, but this year's the mainland of China buying gas is weak, September 15 is the most suitable time for export, orders are only 2000 metric tons. However, as of the Mid-Autumn Festival, the cumulative export volume of grapefruit reached 2924 metric tons, but the export and co-marketing volume was limited, and the main sales force was still direct sales from origin and export.

How does Wendan get rid of the fate of "Mid-Autumn Festival"?

Zhang Wenzhao said that farmers are mainly selling fresh fruits, can sell good prices, really can not put into processing. Wendan peel, pulp can be processed different products, skin can be made into naringin, pulp can be made into jam. However, Zhang pointed out that Wendan processing trouble, must be peeled layer by layer, to peel the remaining pulp is very labor-intensive, high cost. In order to solve the problem of slow sales of Wendan and inferior products, farmers 'associations around the country have also invested in grapefruit processed products, developing plum pomelo tablets, naringin sugar, grapefruit tea, grapefruit jam, grapefruit shampoo, grapefruit shower cream and other products.

In addition to export, processing, grapefruit how to get rid of the Mid-Autumn Festival limited fruit is also a big problem. Zhang explained that Wendan was positioned as a Mid-Autumn Festival fruit, good quality, high price, suitable for gifts. However, in fact, Wendan has high nutritional value and storage resistance. Agricultural reform farms and farmers 'associations have repeatedly advocated that after the Mid-Autumn Festival, it is cheaper to buy grapefruit in the market, hoping to encourage consumers to eat grapefruit daily. Hong Ruize also said that in fact, Wendan will be more delicious for another month, even as a double tenth National Day gift. Weng Zhenxin said that more measures should be taken, such as adopting grapefruit trees, so that grapefruit is no longer only available for Mid-Autumn Festival gifts.

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