Live broadcast of hairy crabs makes you feast your eyes first.

DaDa / tr. by Phil Newell)

Cassia fragrance, another year to eat crab season. Enterprises selling hairy crabs "choose the best" channels to send hairy crabs to consumers' tables, so e-commerce enterprises, new retailers and traditional supermarkets are all competing secretly, giving full play to their respective advantages to compete for the supply-side and consumer-side markets. Compared with the traditional discount promotion, the sales methods of e-commerce enterprises and new retail enterprises are more diverse. This year, live broadcast sales, as a new sales channel, are highly sought after and loved by young people. Taobao Live, for example, opens the door to diversification for the sales of hairy crabs, allowing customers to feast their eyes first.

A large amount of customer traffic

Some people in the industry believe that live streaming has become the latest traffic entry, so Taobao, as a large integrated e-commerce platform, must be involved in it, and cannot allow the traffic dividend to be carved up by the live broadcast platform outside the station, and will eventually be restricted by others. "if Taobao does not do live streaming, it will lose the entrance to traffic, and at that time we can only ask for each live broadcast platform."

Taobao Live will have about 25% of the commodity flow per viewer, and each transaction volume will be about 1.5%. A single commission of 10 yuan is not too high or low, so there will be 2500 traffic for every 10000 people. The number of transactions is about 45, and the income of 10,000 people watching Taobao live broadcast is about 450 yuan. If hairy crab sales can be perfectly combined with live streaming, the rich customer flow will certainly promote the growth of hairy crab sales, coupled with the Mid-Autumn Festival approaching, capable businesses might as well give it a try.

Witness the fatness of hairy crabs

Hairy crab has become an indispensable delicacy on the table of consumers in autumn, and there will be a wave of buying craze after autumn every year. From traditional e-commerce with fire crabs to new retailers focusing on fresh quality, to ordinary supermarkets and convenience stores, hairy crabs have become the key words for retailers throughout September, and the promotion of hairy crab coupons can be seen everywhere. Merchants enjoy the marketing activities of promoting hairy crabs, and consumers' enthusiasm for buying continues to rise.

Many young sellers choose to sell live on Taobao, fishing, cooking and tasting on the spot, and customers communicate face-to-face with sellers on their mobile phones. Seeing is believing, increasing the degree of trust in products, so that customers can buy and eat at ease.

Avoid stepping into the purchase trap

The fishing of Yangcheng Lake hairy crabs will begin on September 21 this year. According to some merchants, the production of hairy crabs in Yangcheng Lake this year is expected to be higher than last year, and this year's hairy crabs will be larger than in previous years. On some e-commerce platforms, there are a lot of low-cost hairy crab coupons on sale, some even 12 hairy crabs for only 99 yuan, the price is much lower than the aquatic market stores. Some netizens complained that they could not pick up the goods after buying hairy crab coupons, and all kinds of complaints were fruitless, and they had to wait until the second or even the third year to get the goods.

As the saying goes, "every penny is worth a penny." Hairy crabs sold through live broadcast, hairy crabs purchased through live broadcast are usually bundled and shipped directly by express delivery, which can usually be delivered to consumers the next day. In the face of enthusiastic sales anchors and real products, customers can easily tell whether hairy crabs are good or bad, buy them directly at the bottom of the live broadcast, and buy high-quality hairy crabs.