Do you know the advertising story behind the son of tomorrow?

DaDa / tr. by Phil Newell)

This summer, in people's spare time, a variety show is especially popular with audiences. Yes, it is the second season of "the son of tomorrow", in which the little brother is not only handsome, but also sings well, and he really attracts a lot of fans. Not enough to watch the program at the same time, do you know something about the advertisements that support the program?

one

What is the son of tomorrow? Leading the collision is in vogue

The three key words "leading collision is popular" can be seen that "son of tomorrow season 2" accepts multiple values and talents to collide on this stage to select new musicians who are loved by young people.

The second season of the son of tomorrow will follow the original models of the first season, such as Beauty, Duxiu, Magic, Star Tuiguan and nine brands, and the competition system and play will be innovated and upgraded.

Ma Hao, vice president and chief content officer of entertainment and culture, said that the competition system of the second season program has been greatly adjusted, and "War one to the end" will be an important change, that is, the track label of the contestants will be reflected throughout the course from the group assessment to the strongest factory card game, and the star promotion officer will reach a fate bundle with the contestants. the players' back-to-back battle is not only for personal development, but also carries track honor, which fully reflects the upgrade of the collision. In the second season, the first five episodes will be presented in the form of Reality Show, and the subsequent seven programs will still show the talent of the contestants and the charm of the music scene in the form of live broadcast.

two

Come on! -- Meituan takeout

Meituan takeout also came to sponsor the son of tomorrow. To be honest, the onlookers really had no get to mess with (personal point of view). However, I later felt that Meituan takeout did not have an embarrassing situation in the son of tomorrow program. On the contrary, the audience did not feel very annoyed. The program is very intimate and must remind the audience when there will be an advertisement and not during the contestants' performance. This is very good. The advertising slogan of Meituan takeout sponsors also became popular in the program, and the value of advertising was also reflected.

three

A personalized brand customized by young people-- Yong Qianya superX

In March, China Resources Snow Beer launched a new beer product that focuses on the youth market: Yong Qianya superX, which is tailor-made for 18-to 25-year-olds. Naturally, at the marketing level, in order to promote new products in the young circle, China Resources Snow Beer also needs platforms and content highly sought after by young people to promote the brand. According to the age analysis of the audience of "son of tomorrow" in the first season, 72.3% of its viewers are post-90s, and they choose to join hands with the second season of "son of tomorrow", that is, to capture young consumers through powerful programs.

The second season of the title "son of tomorrow" is precisely the program's multicultural identity of youth, and a large proportion of its audience fully matches the target population of the product, while carrying forward the brand spirit and program concept of "challenging the better self and the unknown" is also very consistent with the brand gene of "Challenge & Cool" of superX. The competition and breakthrough of the nine major brands of the program also embodies the brand spirit of "born fearless".

four

Mentor Huahua helps the son of tomorrow join hands-- Samsung Galaxy A9 Star

Hua Chenyu, as a popular idol, has gained countless fans since his debut. A concert on Mars will be held on September 8 and 9 this year. As soon as the concert tickets went on sale on September 8, fans sold out in just two minutes. Although an additional show will be held on September 9, it is bound to be difficult to get a vote. But Martians don't have to worry. Samsung Galaxy A9 Star | A9 Star Lite is hard to get tickets considering the popularity of Huahua. While inviting Huahua to endorse, of course, it also works for the well-being of the Martians.

five

The fashion trend of the younger brothers is new-JD.com FANBOX

During the period of "Qiu Shangxin", this mode of "star players sharing good things, trendsetters inviting to stay, and businessmen actively supporting" was once again brought into play to the extreme. Deng Dian, Zhang Xianhao, Tian Yan, Huang Xiangqi, the four "son of tomorrow 2" contestants, as new generation stars, have a strong appeal among young people, representing the latest fashion and trends. After they entered the platform of Jingdong Talent as star talent, they became the well-deserved "carrying king": the products they recommended quickly became the most popular fashion items.

It turns out that commercial promotion is everywhere, advertising can be seen everywhere, in fact, we just lack the heart to be good at finding beauty today, so have you gained anything today? welcome to put forward your opinions in the message area!