CIPS2018 press conference to get together to create resplendence

On the afternoon of September 19, 2018, China International Pet Aquarium Exhibition CIPS2018 held a press conference. The 22nd China International Pet Aquarium Exhibition (CIPS 2018) will open grandly at the Guangzhou Import and Export Trade Hall (Pazhou Pavilion) from September 27 to 30. The press conference will come from CCTV, Beijing Radio and Television News, Sohu, Sina, QQ.com and other mass media. As well as Pet World Magazine, Ledu Pet Circle, Pet Home, Pet Industry White Paper, Pet Cool Network, Pet Family APP and many other industry media attended.

Ingenuity to adhere to 22 years of industry benchmarking

As one of the top three pet exhibitions in the world, CIPS is famous all over the world. Today, CIPS has been successfully held for 22 years, the exhibition area has reached 130000 square meters, there are 1400 exhibitors from 28 countries, and the number of professional buyers from international has increased from 80 countries last year to 100 countries or regions this year. Over the past 22 years, CIPS has led Chinese enterprises to all over the world, deeply rooted in the hearts of pet users all over the world, and let the world witness the development history of China's pet manufacturing industry from scratch, from small to large, and from weak to strong. The Great Wall never forgets its original ideals and aspirations, regards the development of the industry as its mission, pays close attention to the changes in the international market, adheres to the spirit of craftsmen, and makes China a world production center for pet products by building bridges for trade and technological exchanges at home and abroad.

The coverage of the whole industry chain brings China into line with the world.

In the past three years, China's pet consumption market has ushered in a golden period of rapid development. For the healthy and sustainable development of the industry, CIPS pays attention to social responsibility, implants the concept of "same line, same standard and same quality" into the concept of enterprise development, encourages enterprises to innovate continuously, and plans various activities during the exhibition period. products can participate in the "Great Wall Innovation Award" and can also be displayed statically and dynamically on the spot. the winning products will follow the Great Wall Pet Show and tour at major exhibitions around the world to promote the products to the global market for the first time. The "Smart Pet Zone" will not only display smart products and create a smart living environment, but also provide a display platform for start-ups; in addition to releasing the latest developments and patterns of the global pet market, the 2018 Asia Pet Forum (GPFA) will introduce investment into the forum, with a view to promoting the further development of China's pet industry with more social capital.

In 2018, the Chinese government promulgated some important policies on pet food import policy. combined with the policy interpretation forum and the imported food special area, CIPS provides information for imported food enterprises to enter China. Pet beauty is a pillar of the industry, and is a key link in store operation. In order to help the vast number of pet stores in China, the Great Wall Cup "Golden finger Award" Top 100 Chinese Pet Beauty School Competition and 100 Store Talent selection Competition, will bring together people from the global pet beauty industry to learn and exchange the latest trends and skills, and will lead the pet beauty industry to a new height.

The "Great Wall Cup" World ornamental Fish Championship recreates the grand occasion of the industry.

CIPS Aquarium section integrates equipment, live animals, sports events, landscape, feed, animal protection, trade, display, live broadcast and lectures, and has become the world's largest aquarium exhibition and global aquarium industry leadership platform. The 2018 "Great Wall Cup" ornamental fish event involves 20 species, which is a world-class aquarium feast with the most complete variety, the largest scale, the highest quality, the strictest competition system, the most popular and the highest bonus in the whole industry. It is expected that more than 600,000 people on the scene and online will follow the competition and CIPS-related activities.

Join hands with JD.com to empower the industry

In 2017, the Great Wall Exhibition reached a strategic cooperation with JD.com. Over the past year, the two sides have sought a win-win situation in big data and resource sharing. After this strategic cooperation is upgraded, the two sides will continue to deepen cooperation in unbounded retail, big data, resources and other areas. At the same time, JD.com will release the "2018 Pet consumption trend report" at the Great Wall Exhibition site. In order to encourage the pet industry to innovate actively and promote the transformation of pet enterprises, JD.com put forward one million station resources to help the Great Wall Cup Innovation Award. At the same time, JD.com also tilted resources for online promotion for merchants who renew their signatures at the Great Wall exhibition site and cooperate with JD.com. In addition, the two sides will also give full play to their respective advantages in resources and big data, jointly invite pet stores to purchase exhibitions, and so on. In the context of the rapid development of the pet industry, e-commerce giant JD.com and the Great Wall Exhibition continue to deepen cooperation and optimize the trading experience of the pet industry, which is of great significance for our country to promote the development of the pet industry.

Perfect integration of brand promotion and user experience

At this exhibition, the organizers fully implemented the "Thousand stores into CIPS" program, inviting major distributors, wholesalers, e-commerce, as well as chain and individual stores from the pet industry all over the country to help CIPS. At that time, a thousand pet stores from all over the country will be presented in CIPS to get in close contact with brand manufacturers, brand promotion will be more direct, marketing promotion will be more useful, and customer feedback will be more effective. This is also the first time that CIPS will show exhibitors sinking from traditional wholesalers to terminal stores covering the whole industry chain. In order to emphasize user experience, the CIPS and the Chinese Pet Culture Festival are perfectly integrated. From September 29 to 30, the festival is open to the public. The cultural festival is different from the traditional exhibition. In addition to the product display, there are many professional competitions, mass games and interactive activities. At that time, the majority of pet aquarium lovers can visit and buy goods two days after the exhibition.

September 27-30, CIPS will be a grand opening, pet industry practitioners and professional buyers from all over the world will gather in CIPS, let us wish CIPS2018 a complete success and create resplendence.